Content Strategy & Digital Marketing | Influencer Relations & Experiential Marketing | Gamification | Focus: Community | eSports representative at the German Games Industry Association game e.V. Strategic head for the digital marketing of gamescom with focus on a community-driven digital event experience, including gamescom EPIX; an interactive, multi-channel community campaign (check link below)Partnership Manager for key partners, expanding the digital reach and community of… Show more Content Strategy & Digital Marketing | Influencer Relations & Experiential Marketing | Gamification | Focus: Community | eSports representative at the German Games Industry Association game e.V. Strategic head for the digital marketing of gamescom with focus on a community-driven digital event experience, including gamescom EPIX; an interactive, multi-channel community campaign (check link below)Partnership Manager for key partners, expanding the digital reach and community of gamescom internationally: Tiktok, Youtube, Twitch, Facebook Gaming, Twitter Gaming, VK, Bili Bili, Douyu, Huya as platform partners as well as international agency and creator partners from Turkey, Italy, Russia, Nordics, Spain, France, UK and US.Part of digital boost team for gamescom, creating a digital event experience for the world’s largest gaming event via gamescom now (content hub for gaming content)Team member of the #TeamDiversity, a joint declaration of the German Games Industry for more diversity, standing up for diversity and promote role models, living the values of diversity and applying them, working for a climate in which there is no room for discrimination of any kind, and many more principleseSports representative at the German Games Industry Association game e.V. for “game esports”. Together, the members of game esports are working to establish esports more firmly in Germany, including: Improving conditions for esports, positioning esports in society, industry, government policy and the media, connecting esports stakeholders and collecting and publishing market and survey data.UFI Global Marketing Awards Winner 2023 "The big picture: getting back to business and winning the future with strategic marketing" Show less

Focus on: Increasing organic visibility with creative, data-driven & scaleable content strategies, content creation, data-journalism, Digital Storytelling, Psychology of Outreach, and target audience analysis.Extended: Art Direction, organic Social Media strategies, Online Public Relations, brand awareness and trust, CRO, UX & UI, and neuromarketing.Experienced in creating localized content marketing campaigns across seven different European markets (DACH, FR, UK, BE, NL) for… Show more Focus on: Increasing organic visibility with creative, data-driven & scaleable content strategies, content creation, data-journalism, Digital Storytelling, Psychology of Outreach, and target audience analysis.Extended: Art Direction, organic Social Media strategies, Online Public Relations, brand awareness and trust, CRO, UX & UI, and neuromarketing.Experienced in creating localized content marketing campaigns across seven different European markets (DACH, FR, UK, BE, NL) for several industries (incl. Insurance, FinTech, Tech, eSports/Gaming, eCommerce, Beauty & Lifestyle, and Travel) for more than 20 companies.Part of an award-winning Content Marketing team (Best SEO Campaign 2018 European Search Award, Drum Search Awards Grand Prix 2018 & Best Use of Data 2018, Retail Content Campaign of the Year European Content Awards 2020 & Social Media Content Campaign of the Year European Content Awards 2020)Development of an own methodology for the analysis of Content Marketing relevant target groups (target audience analysis & creation of different types of personas)Content analysis using various SEO tools (incl. Sistrix, SEMrush, Searchmetrics, Ahrefs, Majestics, MOZ, Linkresearchtools, ScreamingFrog, SimilarWeb, Google Data Studio & Analytics, Google Search Console)Further skills:- Project management, coordination, time management & budgeting using JIRA- CRM Coordination & Organization with Salesforce- Trend research for currently relevant topics in the German and international media landscape- Content localization, project monitoring and evaluation, development, preparation and participation in sales meetings- Content distribution via different seeding- and outreach methods Show less

Freelance Content Strategist & Content Marketing servicesFocus on: Increasing organic visibility with creative, data-driven & scaleable content strategies, content creation, data-journalism, Digital Storytelling, Psychology of Outreach, and target audience analysis.Experienced in creating localized content marketing campaigns across seven different European markets (DACH, FR, UK, BE, NL) for several industries (incl. Insurance, FinTech, Tech, eSports/Gaming, eCommerce, Beauty &… Show more Freelance Content Strategist & Content Marketing servicesFocus on: Increasing organic visibility with creative, data-driven & scaleable content strategies, content creation, data-journalism, Digital Storytelling, Psychology of Outreach, and target audience analysis.Experienced in creating localized content marketing campaigns across seven different European markets (DACH, FR, UK, BE, NL) for several industries (incl. Insurance, FinTech, Tech, eSports/Gaming, eCommerce, Beauty & Lifestyle, and Travel)Development of an own methodology for the analysis of Content Marketing relevant target groups (target audience analysis & creation of different types of personas) Show less

Focus: Commercial Modeling

Content Marketing and Social Media Management of Interior Design brand Otto von Berlin. Part of winning team of the Finest Interior Award 2017(Art & Accessories) & shortlisted and published at Callwey‘s Best of Interior Design Award 2017.

Administration of the Marketing activities of Flores Y Amores - PR, Content Marketing, Social Media Editor, Influencer Marketing, Brand Collaborations, Event Design

Verwaltung der Social Media Kanäle der Novello GmbH, Ansprechpartner für sämtliche Kommunikationskanäle - PR, Content Management, Redaktion

Monitoring of eCommerce website, Content Marketing & Public Relations, Research & Strategy, Monitoring, Editorial Social MediaClients: Ryanair, Wyndham, Catawiki, Bigrep, Interface

Supervisor und Medienanalytiker im Sportmarktforschungsbereich

Instandhaltung der Website, SEO, SEM, Kontaktaufnahme mit Kunden, Verfassen von Artikeln und Präsentationen

Teilnahme an Pressekonferenzen, Verfassen eigenständiger Artikel und Layout-Design