As the Co-Founder and Creative Strategist at Snagtooth, I specialize in crafting data-driven and empathetic content that resonates with Gen Z and Millennials. My journey has taken me from leading the rebrand of a billion-dollar hockey team, the LA Kings, to collaborating with industry giants like Apple, Toyota, Google, and Salesforce. I thrive on helping brands forge meaningful connections with their audiences through innovative strategies and storytelling.Beyond the professional realm, I’m an outdoor renaissance man—spear fisherman, hunter, jiujitsu athlete, and a passionate lover of culture. I believe that great storytelling transcends platforms, and I’m dedicated to helping brands find their unique voice in a crowded digital landscape.

Orchestrated groundbreaking Digital Marketing initiatives in Theme Nights and Promotions, resulting in the highest sellout rates league-wide.Served as a creative thought leader for a $1B NHL team, leading campaigns for 42 live events and over 50 omni-channel campaigns annually.Demonstrated commitment to brand strategy and continuity across OOH, Social Media, and Digital Marketing efforts, ensuring a consistent and compelling brand presence across all touchpointsSuccessfully sourced and managed external vendors and agencies, overseeing contracts, onboarding, and maintaining brand integrity.Worked with prolific streetwear and merchandising partners on new product and merchandise collaborations throughout the year, resulting in an additional 3 million in revenue and expanded audience generation.

As the Senior Creative Content Producer at First Lite, I creatively lead all conversational-based content throughout the organization. This position leverages the org's resources and teams for the E-Commerce and digital marketing arm to generate assets that enhance the efforts of both departments in the way of advertisements, CTV commercials, studio photography, and in-house videos based around our products org-wide.

Established new brand standards in creative content implementation, driving sales from 15 campers a week to an average of 40 campers a week through grassroots campaign initiatives.• oversaw the execution of 50 projects a year from top to bottom of the marketing funnel• Layed the ground for new infrastructure in a fast-paced startup environment in the way of brand book, brand vision, and creative workflows• Orchestrated photo sessions by choosing photographers, stylists, and influencers within the outdoor market.Spearhead and manage content strategy for both small-scale and large-scale projectsCollaborated with marketing in developing marketing plans, analyzing results, and identifying opportunitiesDevelop internal marketing campaigns that accomplish clear creative objectivesAnalyze brand tracking, market trends, consumer needs, and create competitive advantages in the outdoor space.

Developed strategic campaign creative on projects at a national level. working with budgets of $500,000 to $1,000,000 or higher a year to drive proven results in the way of commercial advertising• Provided extensive leadership by effectively communicating strategic goals and plans at a high level to agency producers and clients.• Remained composed and highly professional in a fast-paced and constantly changing environment, effectively handling challenging situations and complex individuals to achieve objectives.• Participated in meetings with producers and production crew to keep campaigns in step with creative vision.• Presented production ideas and determined, creative scenarios for production and delivery.• Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.• Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.• Assessed final products to check quality and consistency with creative vision.

Shooting photography under intensive deadlines while producing high caliber work. Extensively working with clients on post production approvals and deliverables.

Creating and managing digital assets from Web to Print.

CG Generalist for projects such as - "The Social Network, Captain America, Twilight Breaking Dawn"Create proof of concept rendered scenes during preproduction. Create reusable environment assets as well as unique architecture and buildings for immense 3-D environments. Use Particle effects to create and establish working shots. Create realistic assets in Zbrush and Maya. Establish and stabilize shots using 3d tracking software such as Boujou and PF TrackHelp design the look and feel of Characters and concepts through rendered examples and style frames.

Character Artist The Green LanternCreate high quality character and creature assets for use in pre-rendered cinematics and real time game engines. Oversee the work of junior character artists and ensure proper asset cleanup and QA. Create and maintain a high quality character pipeline. Create metrics for project management and scheduling. Work closely with art/creative directors to maintain the vision set forth by our clients. Maintain a smooth interdepartmental pipeline.

Studied Digital Media and foundational design.