Aleksander Mitrovic Email & Phone Number

Zagreb, HR

Zagreb, Croatia

• As a Board Advisor for Research at Nova TV, I draw upon a comprehensive blend of skills across research, sales, programming, and marketing to enhance our station's offerings and strengthen client relationships. My role.
• Dual Focus on Viewers and Advertisers: I facilitate a… Show more As a Board Advisor for Research at Nova TV, I draw upon a comprehensive blend of skills across research, sales, programming, and marketing to enhance our.
• Dual Focus on Viewers and Advertisers: I facilitate a balanced strategy that captivates our audience with engaging content while optimizing advertising effectiveness, effectively serving dual stakeholders.
• Sales Support: Collaborating closely with the sales team, I refine their approach to align with evolving advertiser needs, assisting in the development of compelling presentations and targeted strategies. I have.
• Promotion Optimization & Strategic Campaigns: I collaborate with the programming and marketing departments to optimize promotions and translate research into actionable strategies.
• Advanced Data Utilization: I spearhead data visualization and forecasting initiatives, harnessing data to not only anticipate market trends but also to derive actionable insights that drive strategic decision-making.

Ljubljana

​DTRANSFORMA is Digital Transformation Enabler to help you transform to Social Business.We developed and implement unique marketing communications programs and strategies that drive sales, brand awareness/attitude, employee engagement and employer branding for top regional and global companies.​We work with you to set up and run successful Employee.

Zagreb, Croatia

As an Account Director in a media agency, my focus was on developing and executing successful campaigns for our clients. However, a large part of my time was spent working with our biggest client in the telecommunications sector.To ensure the success of our campaigns, we prioritized gaining a deep understanding of our clients' target audiences. We analysed.

Zagreb, Croatia

My media consulting mandate included the post-acquisition integration (Ledo, Frikom) and development of Nomad Foods Media in Adriatic Region.1. Full assessment of media buying and communication practices.2. Understanding the position of incumbent media agencies in the market.3. Assessing the capabilities of these organizations to manage the budgets, buying.

Slovenia

To provide recommendations to Microsoft on how to effectively manage sales of cloud based services in Slovenia to small and medium enterprises through traditional channels and digital marketing. The best grade in generation.

Ljubljana, Zagreb

• Recruited, led, and instructed the team of 20 digital specialists, account and sales managers and delivered effective omnichannel digital marketing communication strategies and campaigns across social.
• Doubled business in 2 years to Eur 5.7m. Won 32 new clients and increased retention rate by 30%.
• Composed and implemented a successful market entry strategy in Croatia: analyzed market, opportunities, and risks, created a local business model, signed contracts with key partners and customers.
• Client Croatian Tourist Board received the Global Tourist Board Award 'The best use of social media' for our Twitter Super Bowl campaign in 2015
• Launched Skype, Twitter and LinkedIn advertising platforms in Slovenia/Croatia and became exclusive partner of Microsoft and Twitter Show less

Budapest

• Managed a Marketing Communication budget of €53m (EE - 14 markets) for a multi-brand portfolio (Durex, Strepsils, Nurofen, Gaviscon, Clearasil, Dettol, Scholl, Schiff Vitamins, Veet, Air Wick, Vanish, Woolite, Ava.
• Facilitated the development of holistic 360 media plans for the company and maximized ROI, reducing marketing plan costs by over 15% year-over-year through optimizations and negotiations
• Increased healthcare and pharma portfolio sales by 40% by overhauling marketing communications (media plans and costs)
• Successful rebranding of Durex from health to pleasure
• Awarded for the best product launch of Scholl's premium foot file in Europe Show less

Zagreb

• Managed a budget of €20 million Marketing Communication (SEE) for a multi-brand portfolio of health, pharma, household, and hygiene productsDeveloped IMC strategies and execution plans in line with business objectives.
• Designed and executed insightful communications plans by integrating… Show more Managed a budget of €20 million Marketing Communication (SEE) for a multi-brand portfolio of health, pharma, household, and hygiene.
• Designed and executed insightful communications plans by integrating market/consumer data and partnerships with home appliance manufacturers, built Hard Water communication plan for Calgon and dishwasher penetration.
• Highly successful and internally recognized communication defense strategy and execution against Ariel Professional 's entry into the Stain Removal category, where Vanish lost only 3% market share. Show less

Ljubljana, Slovenia

• Led all marketing communications activities, planned campaigns, coordinated, and managed agencies to create effective communicationsImplemented a structured process to track brand/advertising/media/promotion.
• Redesigned processes for cross-departmental alignment, streamlined communications plans, and renegotiated media contracts with vendors, reducing working and non-working media costs by 30%.
• Successfully built marketing communications strategies and execution: - Launched new category Water Softener /Calgon, growing business to 3M - Expanded category Stain Remover /Vanish from 7M to 12M - Increased market.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Digital Marketing

Master'S Degree, Management Information Systems, General