Aleksander Mitrovic Email & Phone Number

Zagreb, Hr

Zagreb, Croatia

As a Board Advisor for Research at Nova TV, I draw upon a comprehensive blend of skills across research, sales, programming, and marketing to enhance our station's offerings and strengthen client relationships. My role orchestrates strategic interactions across these key areas, ensuring our approaches are sophisticated, aligned with market dynamics, and beneficial to both viewers and advertisers.Key Responsibilities:• Dual Focus on Viewers and Advertisers: I facilitate a… Show more As a Board Advisor for Research at Nova TV, I draw upon a comprehensive blend of skills across research, sales, programming, and marketing to enhance our station's offerings and strengthen client relationships. My role orchestrates strategic interactions across these key areas, ensuring our approaches are sophisticated, aligned with market dynamics, and beneficial to both viewers and advertisers.Key Responsibilities:• Dual Focus on Viewers and Advertisers: I facilitate a balanced strategy that captivates our audience with engaging content while optimizing advertising effectiveness, effectively serving dual stakeholders.• Sales Support: Collaborating closely with the sales team, I refine their approach to align with evolving advertiser needs, assisting in the development of compelling presentations and targeted strategies. I have developed analytical tools that dissect the dynamics of critical industries, providing deep insights into advertising effectiveness. I support our sales team in complex negotiations, enabling them to leverage a wide array of data sources for compelling argumentation and informed decision-making.• Promotion Optimization & Strategic Campaigns: I collaborate with the programming and marketing departments to optimize promotions and translate research into actionable strategies.• Advanced Data Utilization: I spearhead data visualization and forecasting initiatives, harnessing data to not only anticipate market trends but also to derive actionable insights that drive strategic decision-making across departments. Goals: I am committed to refining our strategic approach to content and advertising, ensuring optimal engagement with viewers while maximizing value for advertisers. My goal is to enhance our competitive position in the industry by fostering innovation and integrating advanced data analytics into every facet of our operation. Show less

Ljubljana

​DTRANSFORMA is Digital Transformation Enabler to help you transform to Social Business.We developed and implement unique marketing communications programs and strategies that drive sales, brand awareness/attitude, employee engagement and employer branding for top regional and global companies.​We work with you to set up and run successful Employee Advocacy and Social Selling programs, build your profitable Digital Strategy, engage your customers with Content Marketing, add… Show more ​DTRANSFORMA is Digital Transformation Enabler to help you transform to Social Business.We developed and implement unique marketing communications programs and strategies that drive sales, brand awareness/attitude, employee engagement and employer branding for top regional and global companies.​We work with you to set up and run successful Employee Advocacy and Social Selling programs, build your profitable Digital Strategy, engage your customers with Content Marketing, add value through Inbound, and focus your sales with Account Based Marketing.We believe these are the right tools to address some of the current buyer/consumer issues and behavioral changes:- low trust in media, institutions, companies and brands- reduced advertising impact of mass media due to fragmentation- ad blockers- low employee engagement- networked buyer- buyer control over the buying process, where buyers engage with suppliers at the final stage of the journey​We enable our clients set their strategic course, enhance their marketing and sales abilities and connect to improve the implementation of technological developments by their company. Our clients can take advantage of today's omni-channel opportunities and drive above-market growth through new ways of working.We offer variety of services to support you on your transformational journey:- Inbound Marketing, Account Based marketing- Content strategy (audience and competitive research, Buyer Personas, Customer Journeys, Content Audit, Content Strategy Document, content creation and curation)- Trainings for administrators, program managers and staff- Social selling trainings for sales departments- We build and implement Digital Strategies for B2BReferent Clients A1 Slovenija, Zavarovalnica Triglav, Steklarna Hrastnik, Telekom Slovenije...More information about our services and thinking on our website www.dtransforma.net. Show less

Zagreb, Croatia

As an Account Director in a media agency, my focus was on developing and executing successful campaigns for our clients. However, a large part of my time was spent working with our biggest client in the telecommunications sector.To ensure the success of our campaigns, we prioritized gaining a deep understanding of our clients' target audiences. We analysed data from various sources to gain insights into consumer behaviour, attitudes, and preferences. This allowed us to identify key… Show more As an Account Director in a media agency, my focus was on developing and executing successful campaigns for our clients. However, a large part of my time was spent working with our biggest client in the telecommunications sector.To ensure the success of our campaigns, we prioritized gaining a deep understanding of our clients' target audiences. We analysed data from various sources to gain insights into consumer behaviour, attitudes, and preferences. This allowed us to identify key trends and develop targeted campaigns that were tailored to our clients' specific audiences.Using this consumer insight, I worked with my team to develop strategies that aligned with our clients' business objectives. We identified the most effective channels for reaching their target. We also made sure that we were delivering the right message at the right time and utilizing the latest technology and trends to maximize the impact of our campaigns.As the Account Director, I was also responsible for ensuring that we were delivering results for our clients. We tracked the success of each campaign and made adjustments as needed to ensure that we were meeting our clients' goals. We provided regular reports and updates to our clients, so that they could see the impact of our work.Overall, my role as an Account Director required a deep understanding of consumer behaviour and an ability to develop effective strategies that resonated with our clients' target audiences. It was a challenging but rewarding role that required a combination of creativity, strategic thinking, and data-driven insights, especially when working with high-profile clients. Show less

Zagreb, Croatia

My media consulting mandate included the post-acquisition integration (Ledo, Frikom) and development of Nomad Foods Media in Adriatic Region.1. Full assessment of media buying and communication practices.2. Understanding the position of incumbent media agencies in the market.3. Assessing the capabilities of these organizations to manage the budgets, buying requirements and reporting of an organization of Nomad's size and international character.4. A review of the existing… Show more My media consulting mandate included the post-acquisition integration (Ledo, Frikom) and development of Nomad Foods Media in Adriatic Region.1. Full assessment of media buying and communication practices.2. Understanding the position of incumbent media agencies in the market.3. Assessing the capabilities of these organizations to manage the budgets, buying requirements and reporting of an organization of Nomad's size and international character.4. A review of the existing contracts and buying terms by comparing them with the market price. 5. An overview of the advantages and disadvantages of other contracted media buying elements to provide clarity on possible paths that are in the best interest of Nomad Foods.6. Preparation of a firm number backed recommendation for next steps in the form of scenarios per country for 2022 presented to Executive Board. - the feasibility of the approach in the market by country - pricing objectives by brand/country - robust and guaranteed showing the advantages and anticipated improvements - a clear picture of what transparency requirements need to be put in place to meet these requirements going forward7. Highly successful execution of agreed scenarios, including direct negotiation with media providers and media agencies.8. Preparation of media strategies (buying and communication) for Adriatic region9. Localizations and implementation of the Global best Practices Media Guidelines through regional media sufficiency models.10. Preparation of media plans for 2022-23 in close cooperation with regional and country marketing teams and media agencies.11. Established unified processes and media templates for efficient work across the Adriatic Region. Show less

Slovenia

To provide recommendations to Microsoft on how to effectively manage sales of cloud based services in Slovenia to small and medium enterprises through traditional channels and digital marketing. The best grade in generation.

Ljubljana, Zagreb

Recruited, led, and instructed the team of 20 digital specialists, account and sales managers and delivered effective omnichannel digital marketing communication strategies and campaigns across social, programmatic/performance, search, display, and video for more than 80 clients: L'Oréal (Vichy), Renault, Lidl, Atlantic Grupa (beverages Donat, Cockta, Cedevita and Argeta spreads), Petrol, OMV, Croatia Tourist Board, Coca Cola, Grawe, Deichmann, Mercator, GSK, Adria… Show more Recruited, led, and instructed the team of 20 digital specialists, account and sales managers and delivered effective omnichannel digital marketing communication strategies and campaigns across social, programmatic/performance, search, display, and video for more than 80 clients: L'Oréal (Vichy), Renault, Lidl, Atlantic Grupa (beverages Donat, Cockta, Cedevita and Argeta spreads), Petrol, OMV, Croatia Tourist Board, Coca Cola, Grawe, Deichmann, Mercator, GSK, Adria Airways...Achievements:• Doubled business in 2 years to Eur 5.7m. Won 32 new clients and increased retention rate by 30%.• Composed and implemented a successful market entry strategy in Croatia: analyzed market, opportunities, and risks, created a local business model, signed contracts with key partners and customers.• Client Croatian Tourist Board received the Global Tourist Board Award 'The best use of social media' for our Twitter Super Bowl campaign in 2015• Launched Skype, Twitter and LinkedIn advertising platforms in Slovenia/Croatia and became exclusive partner of Microsoft and Twitter Show less

Budapest

Managed a Marketing Communication budget of €53m (EE - 14 markets) for a multi-brand portfolio (Durex, Strepsils, Nurofen, Gaviscon, Clearasil, Dettol, Scholl, Schiff Vitamins, Veet, Air Wick, Vanish, Woolite, Ava, Mortein, Harpic, Cillit Bang, Finish, Calgon) of health incl. pharma (OTC, vitamins), household and hygiene productsProvided leadership in all aspects of brand and marketing communications activities: developed marketing communication strategy, led marketing communications… Show more Managed a Marketing Communication budget of €53m (EE - 14 markets) for a multi-brand portfolio (Durex, Strepsils, Nurofen, Gaviscon, Clearasil, Dettol, Scholl, Schiff Vitamins, Veet, Air Wick, Vanish, Woolite, Ava, Mortein, Harpic, Cillit Bang, Finish, Calgon) of health incl. pharma (OTC, vitamins), household and hygiene productsProvided leadership in all aspects of brand and marketing communications activities: developed marketing communication strategy, led marketing communications activities, planned campaigns/budgets (NPD, EPD, category), developed brand websites and brand social media profiles, coordinated, and led agencies to create effective communications aimed at continuous improvement of brand and category KPIs - awareness, category growth, preference, and brand positioning and purchase intent in line with corporate strategy and marketing ROIManaged media/communications (briefing, supporting, channeling their work) and led agency selection and development. Guided agencies in creating unique value by optimizing agency operations and structure. Organized media pitches in EEPart of Reckitt Benckiser Global Team to test, implement and develop global marketing communications models, best practices, and media negotiation strategies Led all negotiations (ATL) with vendors/agencies and developed negotiation strategies that created long-term value for our brandsAchievements:• Facilitated the development of holistic 360 media plans for the company and maximized ROI, reducing marketing plan costs by over 15% year-over-year through optimizations and negotiations• Increased healthcare and pharma portfolio sales by 40% by overhauling marketing communications (media plans and costs)• Successful rebranding of Durex from health to pleasure • Awarded for the best product launch of Scholl's premium foot file in Europe Show less

Zagreb

Managed a budget of €20 million Marketing Communication (SEE) for a multi-brand portfolio of health, pharma, household, and hygiene productsDeveloped IMC strategies and execution plans in line with business objectives, i.e., sales volume, market share, profit, brand attributes Marcomm budget planning and monitoring Management and coordination of agencies and vendorsAchievements:• Designed and executed insightful communications plans by integrating… Show more Managed a budget of €20 million Marketing Communication (SEE) for a multi-brand portfolio of health, pharma, household, and hygiene productsDeveloped IMC strategies and execution plans in line with business objectives, i.e., sales volume, market share, profit, brand attributes Marcomm budget planning and monitoring Management and coordination of agencies and vendorsAchievements:• Designed and executed insightful communications plans by integrating market/consumer data and partnerships with home appliance manufacturers, built Hard Water communication plan for Calgon and dishwasher penetration program for Finish that drove category growth and brand market share to #1 position• Highly successful and internally recognized communication defense strategy and execution against Ariel Professional 's entry into the Stain Removal category, where Vanish lost only 3% market share. Show less

Ljubljana, Slovenia

Led all marketing communications activities, planned campaigns, coordinated, and managed agencies to create effective communicationsImplemented a structured process to track brand/advertising/media/promotion effectiveness and fed results into sales/marketing synchronization process, brand/category communications and media execution strategiesManaged customer insight/market research team, analyzed data and implemented insights into brand/category development and communications… Show more Led all marketing communications activities, planned campaigns, coordinated, and managed agencies to create effective communicationsImplemented a structured process to track brand/advertising/media/promotion effectiveness and fed results into sales/marketing synchronization process, brand/category communications and media execution strategiesManaged customer insight/market research team, analyzed data and implemented insights into brand/category development and communications through quantitative (Nielsen Market /media, TGI, Ipsos Brand) and qualitative research (focus groups, home visits, copy pretesting)Achievements:• Redesigned processes for cross-departmental alignment, streamlined communications plans, and renegotiated media contracts with vendors, reducing working and non-working media costs by 30%.• Successfully built marketing communications strategies and execution: - Launched new category Water Softener /Calgon, growing business to 3M - Expanded category Stain Remover /Vanish from 7M to 12M - Increased market share, making Air Wick and Cillit #1 in their categories Show less

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Digital Marketing

Master'S Degree, Management Information Systems, General