Alexander Shubin
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Alexander Shubin Email & Phone Number

Founder of SmartPricing AI solutions | Independent Strategy Director | Retail and CPG Industry at MyRetailStrategy Partners
Location: Almaty, Kazakhstan 6 work roles 4 schools
1 work email found @myretailstrategy.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
Founder of SmartPricing AI solutions | Independent Strategy Director | Retail and CPG Industry
Location
Almaty, Kazakhstan
Company size

Who is Alexander Shubin? Overview

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Alexander Shubin is listed as Founder of SmartPricing AI solutions | Independent Strategy Director | Retail and CPG Industry at MyRetailStrategy Partners, a with 5 employees, based in Almaty, Kazakhstan. AeroLeads shows a work email signal at myretailstrategy.com and a matched LinkedIn profile for Alexander Shubin.

Alexander Shubin previously worked as Managing Partner at Myretailstrategy Partners and Member at Alexander Is A Member Of Russian Association Of Independent Directors.. Alexander Shubin holds Executive Mba, Mit Sloan Digital Business Strategy: Harnessing Our Digital Future from Mit Sloan School Of Management.

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Email format at MyRetailStrategy Partners

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{first}.{last}@myretailstrategy.com
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Profile bio

About Alexander Shubin

With over 20 years of experience in the retail and CPG industry, Alexander is a founder of SmartPricing AI solutions, a company that provides AI-powered dynamic pricing solutions for retailers. He is also an independent strategy director, helping retail companies to improve their performance, competitiveness, and governance. He holds an Executive MBA from MIT Sloan School of Management and Stockholm School of Economics, with a focus on digital business strategy and strategic market development.Alexander's core competencies include retail and CPG strategy, marketing, and consulting, as well as data-driven retailing and dynamic pricing. He has led and managed over 25 key consulting projects in the retail industry, achieving significant results for his clients, such as increasing profitability, growth, and efficiency. He is a member of the Association of Independent Directors and has served as an independent strategy director at the board of directors of several retail companies. He is also an author of a book and multiple papers on retail business models, CRM, strategy, and management. Alexander's mission is to help retailers harness the power of data and technology to create value for their customers, shareholders, and stakeholders.

Listed skills include Strategy, Business Strategy, Management Consulting, Crm, and 37 others.

Current workplace

Alexander Shubin's current company

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MyRetailStrategy Partners
Myretailstrategy Partners
Founder of SmartPricing AI solutions | Independent Strategy Director | Retail and CPG Industry
new york, new york, united states
Employees
5
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6 roles

Alexander Shubin work experience

A career timeline built from the work history available for this profile.

Managing Partner

Current

Almaty, Kazakhstan

Strategic developmentConsulting in marketing and strategic planning fieldsManaging key consulting projects in the retail industryCarrying out training and workshops Key achievements 1. Developed a growth strategy of the local retail chain and ensure its implementation at the operational management level. At the time of 2019, the company grew by more than 3 times in the number of stores from 17 to 63, with a stable operating efficiency of an average EBITDA about 8%, and a net profit of about 5%.2. Developing Corporate Strategy of the Russian Appetite Group of Companies to be a leader in Russian fast-food market. I was a strategy expert and responsible for defining key strategic directions to grow by 300%, optimizing a business portfolio and creating a strategic map of the BSC. 3. Improving a business model and a shareholder value of the Moscow electro grid company (MOESK). Together with my partner, Roland Burgman, I had created the value-drivers tree and made recommendations on how to increase the market value of the company twice almost. 4. Business model reengineering and developing a new retail concept of the consumer electronics retail company KEY. I was supporting the KEY’s team to find a new strategic way of thinking of how to do their business to get sustained competitive advantages. I delivered the methodology to help them to build three business model options and to make a decision. 5. Developing a marketing strategy for the regional grocery retail company. For the retail company of the LAMA holdings, I suggested the new way of segmenting customers based on shopping behavior. It allowed them to find key points of its value proposition and create a new retail format focused more on target customers, and, a store of the new format was built.

Dec 2008 - Present

Member

Current
Alexander Is A Member Of Russian Association Of Independent Directors.

Moscow, Russian Federation

Member at Boards of Directors

Nov 2014 - Present

Independent Strategy Director At Board Of Directors

Sosedi, Retail Chain

Minsk, Belarus

Improving the strategy planning process Developing and supporting the strategy projects portfolio Improving the business-model and retail formatsExpert spot consulting in assessing decisions at the Board of Directors

Jan 2019 - Jan 2020

Business Development Director

Marketing strategy developmentMarketing campaign managementBusiness need identification and creating architectures of business solutionsCustomer business relationship development

Jan 2011 - Oct 2012

Head Of Sme Sector Sap Sales Department, Russia

Ids Scheer

I was in charge of a sale region sector. My work was to make sales SAP products and consulting service implementation for small and midsize companies in Russia. I was responsible for the beginning part of a customer value delivery chain. My tasks were to find the “right” prospects, to qualify and identify prospect’s needs, to make a pre-sale architecture of a solution and a project budget, to negotiate and get a contract, and then to support a delivery process by managing client relationship.During the work I got contracts with about 2M Euro in totalSome of main projects and achievments:Selling and implementing SAP ERP in the road building company.Selling and implementing SAP ERP in the publishing house

Jan 2008 - Nov 2009

General Manager

Partner Business Consulting

I was responsible for general managing and developing of the company. And, in that period, my activities were focused on the following:Marketing and strategic developmentSelling consulting projects to key clientsGeneral management and building team of employees Developing strategic partnership relationsAn annual rate of growth was about 70%. The company was into the Top 12 list of Siberian consulting companies and Top 5 of strategic consulting companies (according the Expert magazine). I sold two SAP projects myself, and supported IDS Scheer to sell the SAP project to Formula Holding. Some of main projects:Implementing SAP ERP PM in the Krasnoyarsk Hydro Electric Power StationSelling ARIS software products to a regional branch of Bank of Russia. Making a strategic development plan of the multitier international air cargo hub Improving organizational process and strategic planning for the Board of the Administration of Krasnoyarsk region

Apr 2005 - Dec 2007
4 education records

Alexander Shubin education

Education record

Imo
FAQ

Frequently asked questions about Alexander Shubin

Quick answers generated from the profile data available on this page.

What company does Alexander Shubin work for?

Alexander Shubin works for MyRetailStrategy Partners.

What is Alexander Shubin's role at MyRetailStrategy Partners?

Alexander Shubin is listed as Founder of SmartPricing AI solutions | Independent Strategy Director | Retail and CPG Industry at MyRetailStrategy Partners.

What is Alexander Shubin's email address?

AeroLeads has found 1 work email signal at @myretailstrategy.com for Alexander Shubin at MyRetailStrategy Partners.

Where is Alexander Shubin based?

Alexander Shubin is based in Almaty, Kazakhstan while working with MyRetailStrategy Partners.

What companies has Alexander Shubin worked for?

Alexander Shubin has worked for Myretailstrategy Partners, Alexander Is A Member Of Russian Association Of Independent Directors., Sosedi, Retail Chain, Plaut Consulting Russia, and Ids Scheer.

Who are Alexander Shubin's colleagues at MyRetailStrategy Partners?

Alexander Shubin's colleagues at MyRetailStrategy Partners include Alexander Vygolko and Ivan Semenov.

How can I contact Alexander Shubin?

You can use AeroLeads to view verified contact signals for Alexander Shubin at MyRetailStrategy Partners, including work email, phone, and LinkedIn data when available.

What schools did Alexander Shubin attend?

Alexander Shubin holds Executive Mba, Mit Sloan Digital Business Strategy: Harnessing Our Digital Future from Mit Sloan School Of Management.

What skills is Alexander Shubin known for?

Alexander Shubin is listed with skills including Strategy, Business Strategy, Management Consulting, Crm, Management, Business Development, Marketing Strategy, and Strategic Planning.

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