Aleksandr Gorbunov Email and Phone Number
>$60k in monthly expenses with an ROI of ~2Productivity and expense planning Independently create approaches and bundles for brand promotionIndependently develop conversion landing pages and creatives for advertising campaigns followed by writing TORs on my ownCompetent writing of TOR for designers taking into account the nuances of adaptation to the mobile and web version of product.Understanding of Google Store and AppStore algorithmsExperience services such as:Keitaro, Voluum, RedTrack, Appsflyer, Adjust, Affise, Orangear, ASOmobile, KeyAppTopExperience in bringing an app to the top 1 for ke yword queries (ASO)Deep understanding of betting and online casino, knowledge of all key metricsInterested in IT and IGaming market, love to learn new things and use them in practice to increase productivity.Examples of some of my work - https://docs.google.com/document/d/1Qs-yxPVDSViOFicQLxJqUgqaewklp5xxVtkcXXc5lkQ/edit?pli=1
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Head Of Brand And Media BuyingWepariLimassol, Cyprus
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Media Buyer & Planner On New Geo (Cl)Boomerang Partners Jul 2023 - Oct 2023Лимасол, КипрProject work (4 months) Monitoring the Betting market in Chile• Planning strategy and advertising budget • Preparation of lendings, creatives for advertising companies (Compiling detailed TORs for designers and developers)• Launching advertising campaigns (Native, Push, In-app, Pop) control costs and increase NGR• Conducting A/B tests of creatives to increase conversions• Launching advertising campaigns in YouTube (brand, event and casino advertising)• Developing advertising approaches for Google, Cloak• Launching and monitoring Google GDN -
Team Lead Of Media Buying DepartmentXcommission/900Direct Sep 2022 - Apr 2023Лимасол, Кипр• Monitoring the progress of the entire department's media buying• Finding bundles, testing, identifying growth points, scaling• Searching for the best conditions for media buyers, collecting market information, analytics, experience exchange.• Creating and providing the necessary bundles, accounts, creatives, proxies, etc.• Gathering information on creatives, analytics and providing statistics to the team.• Searching, preparation of test assignments for new mediabuyers, designers, interviewing.
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Media Buyer, Traffic Manager22Bet Dec 2021 - Aug 2022Лимасол, Кипр•Worked with both the mobile version of the site and the app•Searching traffic sources (in-app video, push, pop-under, native, banner)•Traffic purchase•Launch of advertising campaigns, A/B testing•Setting the ToR for designers on new creatives•Continuous monitoring of the effectiveness of advertising campaigns, scaling them•Testing new creatives, landing pages, etc.•Worked with both the mobile version of the site and the app•Reporting on spent budgets •Analytics, checking traffic for fraud -
Media Buyer, Traffic ManagerMelbet Sep 2021 - Dec 2021Лимасол, Кипр•Worked with both the mobile version of the site and the app•Searching traffic sources (in-app video, push, pop-under, native, banner)•Traffic purchase•Continuous monitoring of the effectiveness of advertising campaigns, scaling them•Testing new creatives, landing pages, etc.•Worked with both the mobile version of the site and the app•Reporting on spent budgets •Analytics, checking traffic for fraud -
Marketer/Head Of App MarketingRave Technologies Jun 2019 - Sep 2021Воронежская Область, Россия• Full cycle of application design development ( Coming up with a concept, writing technical specifications to designers, improvements) • Market research of the market, competitors, users. • Development of the concept of mobile promotion, the full cycle of ASO promotion (compilation of the semantic core, development of the name, title and description of the application) • Preparing apps for release, releasing apps to the store • Search and test traffic sources, KPI development • A/B testing of creatives, increasing the conversion rate of the app page • Conducting marketing campaigns and improving the ASO of the company's mobile projects
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Media Buyer, Traffic ManagerAdcombo Jul 2017 - Jun 2019Воронежская Область, Россия• Conducting advertising campaigns in various traffic sources; • Control of expenses and allocation of the advertising campaign budget; • Constant monitoring of the effectiveness of advertising campaigns, preparation of interim reports;• Creating banners, lendings, (independently and with the help of professional designers), preparation of advertising texts;• Testing new creatives, landing pages, etc.; • Reporting
Frequently Asked Questions about Aleksandr Gorbunov
What company does Aleksandr Gorbunov work for?
Aleksandr Gorbunov works for Wepari
What is Aleksandr Gorbunov's role at the current company?
Aleksandr Gorbunov's current role is Head of brand and media buying.
Not the Aleksandr Gorbunov you were looking for?
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Aleksandr Gorbunov
Sourcing Manager | 10 Years In Strategic Sourcing For Mining And O&G Industries | My Team Is My PowerMoscow -
Aleksandr Gorbunov
Auditor | Data Analyst | Financial Analyst | Open To New Career OpportunitiesBat Yam -
Aleksandr Gorbunov
M.Sc. Robotics & Ai @Tum | Data Science And Ml @Sopra Steria | Swe @Tum.AiMunich
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