Alex Ignatenko Email & Phone Number

Indonesia

https://add-2-cart.onlineI advise on marketing analytics, a/b testing, development and debugging of end-to-end analytics, and custom attribution models. I understand building and optimizing acquisition reporting, user experience research and quick hypothesis testing.

Россия

Functional responsibilities:• launched and coordinated the work of the project, calculated the unit-economics;• prepared a content plan, wrote texts;• searched and adapted the team;• rebuilt marketing and analytics - SEO promotion, SMM, experiments with paid traffic sources, AB tests, connecting partners.

Москва, Москва, Россия

Functional responsibilities:• end-to-end analytics (reporting control, work with attribution, visualization);• work with hypotheses and search for growth points;• AB experiments;• UX research, prototyping, customer development.

Москва, Москва, Россия

Achievements: • tuning the end-to-end analytics system (Google Analytics, Calltouch, Owox BI, Albato, AMO), detailed attribution of all incoming traffic; • dynamics of lead quality: average price + 53%, ROI: 454%Functional responsibilities: • attracting traffic and working with intermediate conversions (control of sources, logic of targeting and bids, AV experiments); • end-to-end analytics (ideological preparation, debugging, control); • getting feedback from users (problem interviews, polls, UX tests); • search for new business verticals, prototyping and experiments

Moscow

Achievements:• improved key metrics - number of orders + 623%, site conversion + 332%• successfully solved product tasks:- redesign of user interaction at the cart stage (mobility, design, user scenarios): an increase in C1 conversion by 30%;- correction of the formats of interactions with active customers (reduction of the funnel, subject ABCDX-segmentation, upsel): sales growth by 80%;Functional responsibilities:• supervised and developed the product component of publishing projects: proflit.ru and seminar.ru.• managed development, user scenarios, solved product tasks, was responsible for optimizing the funnel, collecting and organizing analytics;• customer development, formation of a backlog of hypotheses, iterative improvements and revisions of current resources, launch of new landing pages.

Челябинская Область, Россия

Achievements:• put the store on a workflow: ROI during operation - 133%, profitability - 35%;Functional responsibilities:• launch and coordination of the project (sale of wearable fitness accessories);• managed the development process;• marketing - looking for and evaluating traffic sources, conducting A / B testing, developing creatives, training contractors;

Россия

Exploring ​And ​Preparing ​Your ​Data With Bigquery

Sql

Project Manager

Ux Analytics: User Research And Common Sense

Teacher, Philologist, 4

Education record