Responsibilities:- Development and integration of analytical systems;- Providing analytical support to finance, product and marketing;- Growing and developing the analytics team.

Freelance projectDuties:- data-driven marketing;- marketing research and analysis.Projects:- сreated and launched an analytical educational product; - optimization of the range and merchandising of the offline store based on statistical data;- creation of a model for predicting of customer churn;- sales forecasting base on external factors.

Responsibilities:- Preparation and analysis of A/B tests- Conducting quantitative and qualitative research- Designing metrics and Power BI dashboards Achievements:- Established a repository of research (product, brand, marketing, new markets, UX, etc.)- Configured cross-app analytics (integration with Appsflyer and AppMetrica)- Automated brand health metric monitoring- Developed and industrially deployed an ARIMA model for long-term demand forecasting for the factory (2x more accurate by RMSE than the previous model).

Marketing managerDuties:- creation of online sales department;- launching advertising campaigns, attracting targeted traffic;- team (PR and SMM specialists) and contractors coordination (SEO, developers, designers).Achievements:- increase the share of online sales from 5 to 32%;- keeping the share of advertising costs within 7% of revenue;- business process automatization, implementation of CRM and BI systems.

Assistant of the head of quantitative research departmentDuties:- Market and competitor research;- Analysis of external and internal data;- Assisting with the writing of strategy presentations and reports.Achievements:- independent implementation of marketing research;- development of routine operations automatization program (VBA-macros).