Aleksandr Meshkov Email & Phone Number

Moscow, Moscow City, Russia

Moscow, Moscow City, Russia

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Moscow, Russian Federation

Dentsu Aegis Network is one of the most prominent global media & digital agencies. Aaron Lloyd is DAN's front media agency in Russia specialized in healthcare and medicine advetising.The agency has a row of clients and potential clients (big or middle-sized pharmaceuticals companies) all of them eager to know how efficient is their brands and goods promotion and advertising. So it is the my job as the leader of the project Pharmetrica to get answers to these questions based on huge amount of data, a bunch of algorithms, comfortable reporting systems and a bit of data engineering.Here is the link to the dashboard system (for sure closed to all except Agency's clients): https://pharmetrica.alpharm.ru

Москва, Россия

Parketoff Group is one of the leading Russian wood flooring manufacturers and distributors. It is some special in the rather conservative home improvement business field to adopt contemporary business practices, and Parketoff Group is such a one.The Parketoff Group philosophy is focused on the customer so the company needs much knowledge about their customers and potential customers, their habits, preferences and so on. Of course we need lots of info about competitors, their and our product, advertising efforts etc.What I am especially proud of:1. Implementing a marketing information system (MIS). MIS is more about system of collecting and processing information about market and the company in the market rather then IT information system. I have managed collecting inner and outer information from both inner and outer sources from sales staff to competitors employees and open sources. An important source was an app (xpath + C# + SQL) collecting info from competitors open resources. All this info I used in my marketing research and periodical reviews and reports. I prepared two types of periodical reports every week, two types every months and some more every quarter.2. A row of fundamental researches for different types of flooring and customer profile. My reports for this subject allowed to redefine company strategy, reposition half of the product brands and develop counter-crysis plan being fullfilled now. A huge advantage of my research was a large well prepared data base (all the possible data fro different sources was combined and cleansed in a few R databases) and properly used data science methods (XGBoost, deep learning / neural networks, random forests).

Москва, Россия

ProLAN is an IT small business company. The main business of company is about distributing network testing systems. In the last years the company management decided to extend its assortment with some innovative b2b solutions using the Internet for promoting it.I have investigated the possibilities and opportunities and created and realized the strategy three main points:1. Developing a new product brand. I have developed the "Red Button" product brand and created (partly personally) the minimalistic brand design style based on the quasy handwritten sketches. I managed the redesign of the product site (http://911.prolan.ru) and started to redesign the company site (not finished as I quit).2. Promoting the product site. I have optimized the site for the search engines and got 50% more traffic than before only by it, and managed advertising and optimising campaigns furthermore.3. Promoting the product at the thematic sites and platforms such as the #1 Russian IT website Habrahabr.

Москва, Россия

Russian State University for the Humanities (RSUH) was in 2000s one of the leading universities for the humanities and social science in Russia and Eastern Europe. It is mostly famous for the research in the history, culture and linguistics fields.I have started working on my research few months later after getting job at Renessans Kredit. In September 2009 I have decided to focus on my PhD thesis I have successfully defended in December 2011.As a PhD student I concentrated on the problem of the historical method. It is well known historians have to work with very complex material about very special subject - human and human society. Due to its complexity most historians cannot use well-proved mathematical methods and have much disagreement about every particular subject they learn.My goal was to develop a reliable method for some kind of historical documents so it could make the arbitrariness and uncertainty in historical research a little smaller. I succeed to elaborate and demonstrate such a research procedure based on structuring texts as language speech acts and applying statistics then.Working on my thesis I had a good progress in my scientific field, technical and analytical skills as well.1. Got a great experience in data science and machine learning. Starting with tradition statistics I learned random forests and some evolution algorithms. Some of them I realized in code by myself.2. Improved greatly my programming and developing skills. I succeed to create my own information system based on two independent hierarchical trees and reporting system as well (C# + SQL).3. Developed the working research procedure combined elements of two different scientific fields based on information (re)structuring and maths.

Москва, Россия

Renessans Kredit is one of the most prominent Russian banks. The company specializes in retail banking and lists among TOP-50 largest Russian banks. With Russkiy Standart and Home Credit Bank it makes three main consumer banks in Russia.The company had a big number of customers and my primary duty was managing the archive of all their original loan agreement. During my work there I used to challenge both management and technical tasks and developed both management and technical (SQL, C#) skills.What I am especially proud of:1. Developing the unified database of the original loan documents. I picked up and structured all the information about all previous original loan agreements. I have created a unified database for the original loan documents in the first time in the company.2. Rebuilding the original loan documents processing (participated). The process was fully digitalized using barcode scanners and the client-server information system. I also have developed a first reporting system.

Phd / Кандидат Наук, History Methods, Theory And Source Critisism / Историография, Источниковедение И Методы Ист. Позн.

Specialist, History

Моим основным интересом начиная с III курса было выстраивание эффективного метода исторического познания, позволившего бы минимизировать.