Aleksandra Eremenko Email & Phone Number

- Conducted an audit of the website's analytics settings, improving data accuracy from 40% to 98%.- Systematized data within the department and redistributed the team's workload.- Reduced advertising expenses by increasing conversion and lowering the Cost of Revenue from 22% to 13% in six months.- Conducted a market analysis, identifying weaknesses in the purchasing department's work with the assortment and pricing.- Oversaw the sales funnel from the first customer interaction to cross-sales, analyzing Unit economics using metrics like CPO, LTV, CAC, ARPU, EBITDA.

- Worked with DV360, Campaign Manager, programmatic partners (OTM, Hybrid, etc.) for client media planning on a monthly, quarterly, and yearly basis in tenders and ongoing placements.- Increased client KPIs by over 20% compared to their former agency.- Launched creatives and optimized platforms for target calls based on the last-click model.- Identified the most targeted platforms and audiences for the real estate segment.

Москва, Москва, Ru

- Managed advertising campaigns of major Russian clients like Svyaznoy, Ivi, Restor, Utkonos, Domino's, and Alfa-Bank.- Conducted audits of advertising channels, analyzing websites, ad campaigns, feeds, and historical data.- Developed strategies and optimized ad campaigns to meet client KPIs: CPO, CPL, CPA, COR, ROI, LTV.- Implemented an outstaff team, tripling the department's efficiency.- Automated reporting, reducing report preparation time by fivefold.- Increased client revenue by 40%.- Introduced a grading system for employees to systematize assessment and development of competencies.- Managed clints' advertising budgets of over 1 million dollars per month.