Aleksandra Eremenko

Aleksandra Eremenko Email and Phone Number

Chief Marketing Officer at Techport | Extensive experience in marketing, with a focus on strategy development and execution | Performance marketing, Digital marketing, B2B, E-Commerce @ Techport.ru
Aleksandra Eremenko's Location
Bali, Indonesia, Indonesia
About Aleksandra Eremenko

I am a multifaceted Marketing Leader with nine years of experience in both agency & client-side. My work has spanned consumer-focused products, where I led growth marketing and product marketing teams.I have had the unique opportunity to work, develop significant expertise in and get results from- Organic marketing tactics (Content Marketing, SEO & ASO), - Performance marketing,For sure I used in my jobkey metrics like CPO, LTV, CAC, ARPU, EBITDA to reach goal of marketing campaigns. I oversee the marketing funnel from the first customer interaction to the first and cross-sales, ensuring continuous analysis and optimization of the user life cycle. I manage marketing campaigns using the PDCA methodology, planning and controlling the implementation of marketing activities, analyzing results, and implementing improvements to achieve the strategic goals of the company. I enjoy working with performance marketing, in my last project, I increased the company's revenue by 30%.My contancts:Telegram: @AleksandraEremenkoemail: alexa3105@gmail.com

Aleksandra Eremenko's Current Company Details
Techport.ru

Techport.Ru

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Chief Marketing Officer at Techport | Extensive experience in marketing, with a focus on strategy development and execution | Performance marketing, Digital marketing, B2B, E-Commerce
Aleksandra Eremenko Work Experience Details
  • Techport.Ru
    Chief Marketing Officer
    Techport.Ru Aug 2022 - Present
    - Conducted an audit of the website's analytics settings, improving data accuracy from 40% to 98%.- Systematized data within the department and redistributed the team's workload.- Reduced advertising expenses by increasing conversion and lowering the Cost of Revenue from 22% to 13% in six months.- Conducted a market analysis, identifying weaknesses in the purchasing department's work with the assortment and pricing.- Oversaw the sales funnel from the first customer interaction to cross-sales, analyzing Unit economics using metrics like CPO, LTV, CAC, ARPU, EBITDA.
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  • Arrow Media
    Programmatic Expert
    Arrow Media Dec 2021 - Apr 2022
    - Worked with DV360, Campaign Manager, programmatic partners (OTM, Hybrid, etc.) for client media planning on a monthly, quarterly, and yearly basis in tenders and ongoing placements.- Increased client KPIs by over 20% compared to their former agency.- Launched creatives and optimized platforms for target calls based on the last-click model.- Identified the most targeted platforms and audiences for the real estate segment.
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  • Mgcom
    Head Of E-Commerce Sem
    Mgcom Sep 2014 - Mar 2021
    Москва, Москва, Ru
    - Managed advertising campaigns of major Russian clients like Svyaznoy, Ivi, Restor, Utkonos, Domino's, and Alfa-Bank.- Conducted audits of advertising channels, analyzing websites, ad campaigns, feeds, and historical data.- Developed strategies and optimized ad campaigns to meet client KPIs: CPO, CPL, CPA, COR, ROI, LTV.- Implemented an outstaff team, tripling the department's efficiency.- Automated reporting, reducing report preparation time by fivefold.- Increased client revenue by 40%.- Introduced a grading system for employees to systematize assessment and development of competencies.- Managed clints' advertising budgets of over 1 million dollars per month.
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Aleksandra Eremenko Education Details

  • Moscow State University Of Instrument Engineering And Computer Sciences (Mgupi)
    Moscow State University Of Instrument Engineering And Computer Sciences (Mgupi)
    Международная Экономика

Frequently Asked Questions about Aleksandra Eremenko

What company does Aleksandra Eremenko work for?

Aleksandra Eremenko works for Techport.ru

What is Aleksandra Eremenko's role at the current company?

Aleksandra Eremenko's current role is Chief Marketing Officer at Techport | Extensive experience in marketing, with a focus on strategy development and execution | Performance marketing, Digital marketing, B2B, E-Commerce.

What schools did Aleksandra Eremenko attend?

Aleksandra Eremenko attended Moscow State University Of Instrument Engineering And Computer Sciences (Mgupi).

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