Aleksandra Gacoń Email & Phone Number

Warsaw

PKF is one of the largest auditing and consulting firms in Poland and one of the leading auditor and consultant networks in the world. PKF teams are experts: auditors, tax consultants, financial analysts, certified advisers and certified accountants work in local offices in Poland.

Warsaw

- Develop, manage and analysis of digital campaigns- Website management and SEO strategy- Social media strategy and ad campaigns- Digital display ads- Lead generation- Content strategy – some copywriting required- Execute digital marketing collateral and content for our website, digital ads, landing pages, emails, etc.- Launch, test, and optimize marketing campaigns and growth strategies- Coordinate, manage, drive and participate in promotional activities, facing potential customers and partners across both retail and wholesale- Manage both Digital Marketing calendar and track and report on analytics and measurements for success

Pow. Dębicki, Woj Podkarpackie, Polska

Multinational company specializing in building and selling single-track vehicles including bikes and motorbikes. Arkus & Romet Group products are currently available in Poland, Germany, Austria, Belgium, Sweden and England among others.- Planning and executing all web, SEO/SEM, marketing database, email, social media and display advertising campaigns,- Designing, building and maintaining social media presence. Increased FB followers from 100 - 74 000, Instagram increased followers from 80 - 14 000)- Measuring and reporting performance of all digital marketing campaigns, and assess against goals( ROI and KPI)- Identifying trends and insights, and optimize spend and performance based on insights- Planning and coordinating promotional events and fairs- Budgeting marketing campaign- Preparing promotional materials (flyers, billboards, presentations, videos, gadgets)- Collaborating with media in Poland and abroad- Managing internal communications by using variety of tools: emails, newsletters, videos, events, and Web- Reducing marketing costs 10% by negotiating vendor contracts and centralizing production and shipping materials in order to increase efficiency and maximize savings

Kraków Area, Poland

Ista International, one of the global leaders for the sub­metering, billing, visualization andmanagement of energy, w ater and other ancillary costs.- Collaborating with Team Analyst to review and monitor KPI's such as campaign performance, response rates and participation levels- Working with multiple teams including Sales, Research, Technical and Marketing to develop effective advertising materials- Delegating promotional campaigns to subcontractors and working with journalists- Successfully initiated and implement public relations and marketing activities- Collaborating with clients to determine corporate marketing goals and launch campaigns- Organizing events (conferences for employees)- Ensuring brand consistency in image and messaging across the region

Kraków, Woj. Małopolskie, Polska

The Igepa group is multinational paper company located in 29 countries in Europe (the biggestbranches located in Germany, France and Poland).- Working with senior management to develop and execute a comprehensive marketing strategy- Monitoring trends in industry, including social media- Developing partnerships with advertising agencies- Working on the scope, budget and strategy of a marketing campaign- Producing marketing campaigns to consistently increase sales- Assisting in creation of company website/platform, magazine and other promotional

Marketing Without Money: Seo And Social Media

---, English Language And Literature, General

Post-Graduated, Public Relations, Advertising, And Applied Communication

Master'S Degree, Economics

Activities and Societies: NZS