Supervise and support the needs and expectations of salon owners and team members while ensuring a strong financial performance and efficiency in business operations. Ensure inventory and deliverablesoperate at levels meeting customers' needs and established financial benchmarks. Formulateand recommend policies and programs which guide the company in maintaining and improvingits competitive position and the profitability of the operation. o Responsible for coordinating all levels of staffo Establish and oversee staffing levels and schedules to service expectations while keeping operating costs lowo Maintain team morale by motivating and inspiring individuals, resolving conflicts/concerns efficiently, and effectively establishing and upholding salon rules and expectationso Point of contact for beauty editors, producers and VIP clienteleo Assist and support PR team in coordinating on-site filming, story facts, interviews and all other requested information often working within tight deadlineso Maintain and continually develop salon website and accuracy of all information: staff, pricing, services, products, relevant linkso Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns - consistent with ALS brand identityo Monitor SEO and web traffic metricso Use analytical tools to monitor and evaluate the company’s social media presence and performance.

Worked with industry leading professionals, directors and clients in 50+ productions (Ford, Samsung, Apple, McDonald’s, Peroni, Kashi, Valentino, Olay, etc.)