Joined Commercial Planning Team guaranteeing adequate support for the launch and national expansion of the new product:- Responsible for trade marketing initiatives including the design of trade loyalty program - Leading trade engagement strategy and execution including online (B2B2C engagement platform, trade education) and offline (events) initiatives-Securing adequate support to Field Force

Joined Ploom Consumer Experience Team in JTI Headquarters based in Geneva, Switzerland:- Led the development of Brand Communication & Activation calendar ensuring always-on consumer-facing communication including new product & LEP launches.- Led the delivery of core and seasonal communication brand campaigns including the development of creative concept and campaign strategy, visual and messaging, PMP and production, and campaign execution plan, ensuring consistent communication across all touchpoints

- 8000 registrations from over 30 countries- 24 national country winners competing for a global internship in JTI HQ in Geneva- Global Final winner 2020: team Italy 🇮🇹#makeitbright #jointheidea

Managed two online stores with markets in the USA and Brazil- Performed in-depth product research and coordinated selection and launch of new products;- Created landing pages and updated website using Shopify; - Developed engaging visual content, GIF’s, short-form videos for product pages and advertising;- Implemented optimization for websites’ conversions;- Managed the email marketing campaigns;- Managed Facebook and Instagram profiles;- Worked closely with traffic managers, designers, content translators, and foreign suppliers;- Supervised Customer Support Team;- Submitted daily and monthly financial reports to top management;- Controlled the payment systems (PayPal, PagBrasil, etc.);

- Performed full-cycle recruiting for open positions: searched and reviewing resumes, phone interviews and in-person interviews, follow-up and reference checking;- Assisted in the organization of training programs.- Assessed results and effectivity of training programs held in the 2016 year, presented the results of the assessment and formed suggestions on the improvement of the program.

- Created content for social networks Tallinn Music Week, Flow Festival, Craft Beer Weekend, Museum of Soviet Arcade Machines, MarketPlace restaurant;- Assisted in the promotion of Flow Festival 2016 ;