Aleksandra Strakhova Email & Phone Number

London, England, Gb

Manage B2B client relationships, delivering successful commercial partnerships within the airport ecosystem to support the development of the Travel Platform and align with the business strategy across a number of Lifestyle Benefits brands (Priority Pass, LoungeKey, Lounge Club, Lounge Pass & other company owned white label platforms). A key responsibility is Account Management of regional partnerships across Europe, establishing the optimum commercial terms for the business. Achievements:• Managed & serviced a partner portfolio of ~200 partners, spanning across EMEA.• Successfully closed opportunities with existing and new partners, bringing in a significant value in gross margins.• Achieved cost reduction by renegotiating existing contracts.• Renegotiated payment terms across several partners to help manage company cash flow.• Signed all new deals on longer term contract with rates fixed for minimum 24 - 36 months.• Hired & manage a direct report.

London, England, Gb

Key responsibilities: Data analysis and market researchDeveloping pricing and budgeting strategiesSet up and manage SMM, PPP, SEO and email marketing. Analysis of the returns of the campaigns of communication and prospecting and the recommendations of optimizationCampaign optimization and goal-setting based on click through rates, traffic, and conversionsAccount managementSales planningReporting and forecastingAchievements: Stable growth of traffic and users (300K+, ~10%+ month on month)Growth of authors and commentators of UGC vertical ~10%+ month on monthReached self-sufficiency in 1 year.Data and traffic monetization via Google platform, Travel Audience GmbH, Clicktripz Inc and Intent Media Inc.Strategic partnerships with top tier travel / commercial partners: Aeroflot, Eurowings, Ozon.ru, Tickets.com,AirBaltic, Affiliations with Airhelp.com

London, Gb

Key responsibilities: Company formation, structure and P&L ownershipSales and product development strategyPerformance and media strategy developmentMedia planning and buying Client acquisition and deal renewalsRecruitmentHMRC matters

London, Gb

Creating and implementing plans to increase market share in 6 EU CountriesData analysis and market researchDeveloping pricing and budgeting strategiesCollaborating with cross-functional teams – from creative, IT and production to product marketing and legal – to produce effective promotional materialsCoordinate with and managing agency partnersBuild an internal marketing team Creating marketing presentations for stakeholdersDeveloping schedules and maintaining deadlines

Key responsibilities: Promoting the expansion of business with existing clients and partnersSetting up, managing and supervising Partners's and Clients's activityMedia buyingTechnical and performance analysisExpanding internal relationships with all internal teams to ensure collaboration that delivers on set client objectives and goalsSupport major new business initiatives including client pitches, RFP responses, and marketing eventsRecruitment (media planners, accounts, traffic managers, sales team)Trained sales staff on all digital content, pricing, and sales strategy.

Riga, Lv

Key responsibilities: Developing and executing digital strategies, end to end digital marketing and advertising campaigns(display, performance, video, pr-articles, SMM, mobile, RTB, 360 digital)Cooperative work with internal/external stakeholders (team-lead, front-end/back-end developers, designers)Digital media planning (SEO, SMM, context, display advertising, pr, special projects, mobile advertising)Communication with contractors, organizing, launching and controlling advertising campaigns, dispute resolutionsTechnical and performance analysisWriting case-studyCommunication with industry magazines/communities/publics as an expert on data-mining and marketingprocesses automation

Msc, Ecology And Sustainability

Master'S Degree, Strategic Marketing Communications