Aleksandra Gospić Email and Phone Number

+ Responsibility for all sales-related online activities of the company+ Development and implementation of sales online marketing plan+ Creating tools/templates to enhance sales online traffic through digital marketing (AdWords, SEO, Newsletters, Social Network Marketing, AdSense)+ Planning, defining, and initiating the development of new e-commerce markets+ Working on increasing the traffic and turnover of web shops through the design of sales activations for the company portfolio+ Communication with outsource partners+ Monitoring trends in the E-Commerce business+ Continuous work on improving cooperation with e-platforms to retain existing and attract new customers+ Monitoring and verifying the currency of the company's portfolio on all online platforms + Tracking statistics and creating analytical reports on monthly results + Analysis and monitoring of key performance indicators of the company's digital business+ Regular communication with the sales department to exchange information about products that make up the content of e-shops+ Regular communication with the marketing department to exchange information about products and promotional communication on e-shops+ Responsible for investments within the designated e-commerce budget+ Planning and executing sponsorships and corporate social responsibility programs+ Building brand awareness and increasing brand value and profitability through digital channels+ Measuring and reporting on campaign performance and assessing KPIs and ROI+ Overseeing the production of advertisements and ad campaigns+ Ensuring that messaging and marketing activities are aligned with brand and company values

+ Researching and analyzing consumer behavior, market trends and competitor activity+ Monitor product distribution and consumer reactions+ Developing and implementing strategies that resonate with the target market+ Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs+ Building brand awareness and increasing brand value and profitability+ Measuring and reporting on campaign performance and assessing KPIs and ROI+ Overseeing the production of advertisements, promotional materials and ad campaigns+ Ensuring that messaging and marketing activities are aligned with brand and company values

+ Manage multi-channel digital media content creation, planning, and media buying through all steps+ Coordination of custom creative assets ensuring campaigns are set up properly, all parties stay organized and media delivers against core KPIs+ Responsible for client pacing & performance across digital media portfolio + Media planning based on brief parameters and media strategy –inclusive of helping create out-of-the-box/ custom activations+ Lead junior team members in day-to-day executions+ Plan and promote content to attract, engage, and influence the client's audience at various stages in the marketing funnel

+ Developing and implementing digital strategy and everyday content for assigned clients+ Suggesting, designing, and implementing other digital projects for the client's purpose+ Analyzing the effectiveness of digital campaigns+ Staying aware of the latest trends in digital technology+ Presenting social media marketing strategies to clients+ Supporting clients in every matter related to digital management+ Overseeing the client's online presence and identifying areas for improvement+ Writing reports on digital advertising campaign performance on a monthly or weekly basis

+ Plan and execute a content strategy that drives high engagement+ Serve as editor-in-chief for all content to ensure quality, clarity, and consistency+ Collect, monitor, and analyze social and website metrics, and make improvements accordingly+ Stay updated on industry trends and adjust the content strategy as needed+ Collaborate with brand, product, and sales managers to create promotional concepts+ Manage the distribution of content across all channels

+ Identifying, building and executing social media strategies on high value segments focused on increasing market share+ Designing, creating and writing engaging and professional content that reflect brand+ Managing email campaigns+ Editing web site and writing business blog posts+ Adapting and analyzing Ad Words campaigns+ Participation in the creation of marketing plans and marketing analyzis

+ Creating digital strategies for the clients+ Implementation and development of digital strategies+ Designing posts on basic strategies and plans of communication+ Communication with followers on social media in clients name+ Coordination between agency team and clients+ Analyzing and reporting on weekly and monthly basis+ Creating, targeting, following and reporting about media buying+ Creating and monitoring page like campaigns and writing reports+ Analyzing competition and monitoring world trends in digital marketing+ Editing clients web site (WordPress)+ Preparing and monitoring budgets

+ Designing posts and communications with followers+ Photo shopping visuals + Creating and following Ads+ Creating advertiser campaigns+ Analyzing and reporting of insight for social networks

+ Writing texts on monthly basis

+ Writing blog posts+ Photo shoot and photo processing for blog needs+ Chat support for Facebook and forum members+ Designing posts for Facebook page and Instagram account+ Analyzing and reporting of insight for Facebook and Google Analytics

+ Organization of promotions and sales conferences+ Recruiting and Training new Sales Leaders+ Creating daily, weekly and monthly sales reports+ Upkeep of Beauty & Business training + Solving everyday problems

+ Translating marketing texts from English to Serbian+ Maintenance company business forum+ Preparation data base for implementing software on Serbian language+ Working in application "Teamsite" company Interwoven