With over 20 years of experience in the dynamic field of advertising, working in a media house is a challenge that I enjoy every day. I never get bored working with different industries on the ever-changing and demanding market. Always ready to learn and develop my skills.I hold a prestigious Executive MBA degree from Warsaw University and a master’s in economics from Gdansk University. These qualifications have provided me with a strong foundation and a comprehensive understanding of the business world.I believe that efficiency is the key to success in any business. Throughout my journey in the advertising industry, I have constantly strived to streamline processes, optimize workflows, and maximize results. I understand the importance of delivering high-quality work within tight deadlines and have perfected the art of managing time and resources efficiently. By utilizing adequate tools, analysing data, and staying up to date with industry trends, I have been able to consistently deliver effective and impactful campaigns for my clients. In addition, my experience in media planning and buying has honed my ability to identify the most cost-effective channels and strategies for reaching target audiences. Throughout my career, I have developed strong communication and negotiation skills, enabling me to build fruitful relationships with media partners, negotiate favorable rates, and secure optimal placements for my clients.My specializations: Media Strategy, Media Planning & Buying (Digital & ATL), Digital Strategy, Digital Marketing, Digital Advertising, ATL (TV, Radio, Press, OOH / DOOH, Cinema), Search (SEA / SEO / SEM), Display (Behavioral / Audience, RTB / Programmatic, Retargeting), Video, Mobile, Social Ads, Email Marketing, E-commerce, Performance, Digital Analytics.