Aleksandr F. Email & Phone Number

Charlottesville, VA, US

Mountain View, CA, US

Core responsibilities:o Manage Google Store $100M+ global marketing budget and make data-driven decisions on marketing investment to hit $1Bn revenue targeto Drive operational excellence in the team through identification and execution of opportunity areas that create efficiencies, improved processes, and approaches to the businesso Work directly with.

Franklin, TN, US

Led Digital Marketing transformation of a traditional sales-based business.o Analyzed customer and competitor environment, created and executed leads generation and nurturing campaigns across paid and owned media channelso Drove marketing automation strategies (Hubspot)

Chicago, IL, US

Working with the marketing team, I provided ongoing strategic direction on Digital Marketing. o Oversaw the conception and execution of digital campaigns and promotions (social media, email, PPC) that led to an increase in engagement and decrease in costs by 25%o Discovered the customer path to purchase, key consumer touchpoints, and business objectives o.

Pittsburgh, PA, US

As a member of the consultant team, I worked on the development of go-to-market strategy for new innovative additive.o Developed market entry recommendations that were accepted by NA Leadership Team o Leveraged customer interviews to identify product concepts that would satisfy needs of specific customer segments and result in per unit cost savings of.

Wilmington, DE, US

As a member of cross-functional team, I led the launch of new seed treatment. o Managed brand awareness and communications campaign for 2014 sales season o Defined product testing plan for 2015 growing season to raise brand awareness at field levelo Recommended the most eligible pricing options to balance profits and customers satisfaction o Partnered with.

Education record

Bachelor Of Business Administration, Crisis Management