Aleksandr Kharchenko Email & Phone Number

Киев, Киев, Украина

Main responsibilities:• Provide the leadership to grow the business through developing & effectively implementing the short/long-term strategy and plans• Drive strategic planning for the continued growth of Field Force and Marketing function in Ukraine• Manage Field Force and Marketing teams in Ukraine to key performance metrics• Assume full responsibility for Marketing planning, Business Planning, Advertising & Promotions execution, Product Development and Market Share of the Products• Provide hire, train and supervise employees of Sales & Marketing Department• Provide leadership, motivation and direction to teams• Proactively identify strategic programs targeted to improve market position• To advertise and launch new products on the Ukraine market• Cross functional collaboration with other colleagues and departments to find most effective way of strategic cooperation• Develop Key Opinion Leaders, key pharmacy chains, medical authorities in the relevant areas• Develop, allocate, agree, execute, analyze and adjust the Field Force and Marketing budget.

Kyiv Region, Ukraine

In this role, I was responsible for dermatological portfolio development:• Reviewing new opportunities to drive business by estimating market attractiveness and new products’ competitive advantage• Brand strategy / tactics: development, implementation• Building productive relationships with industry partners to support strategic business objectives• Portfolio market share increase• Team secondary sales performance. Achievements:✔Portfolio extension with new 3 launched products ✔Deriva brand #1 by MS in relevant market with 34% (USD) in Nov 22✔Portfolio market share in relevant market increased from 3% in 2018 to 9% in 2022. ✔The increase portfolio revenue $[CAGR 32%, 5 years] through aggressive market strategies, while market $CAGR was 16%, 5 years.

Kyiv Region, Ukraine

Main responsibilities:• Re-launching dermatological portfolio after disruption in 2014• Brand strategy / tactics: development, implementation• Recruiting, interviewing and hiring employees and implementing promotional campaign• Team secondary sales performanceAchievements: ✔Sales Out growth +41% while market grew by +6.7% (Proxima Research: MAT 03'2017)✔Secondary sales accomplishment 108% (DDS report) ✔Transfer whole team of Medical Representatives to the Company structure

Kyiv Region, Ukraine

Main responsibilities:• Organizing appointments and meetings with healthcare professionals • Attending and organizing trade exhibitions, conferences and meetings• Coaching and guiding medical representatives to improve effectiveness • Secondary sales performanceAchievements: ✔Secondary sales accomplishment 102% (DDS report) ✔Successful completion of the probationary period by new MRs✔MS of promotional products increased

Kyiv Region, Ukraine

Main responsibilities:• Recruiting, interviewing and hiring employees and implementing promotional campaign• Coaching and guiding medical representatives to improve effectiveness and policy enforcement, resulting in improved employee job satisfaction and higher performance levels• Team secondary sales performanceAchievements: ✔Accomplishment of secondary sales target 93% during war time (Kyiv, Lugansk, Cherkasy, Chernigsv, Zhitomir)✔The successful resolution to the crisis in Lugansk region by transferring staff to other regions

Kiev Region, Ukraine

Main responsibilities:• Organizing appointments and meetings with healthcare professionals • Attending and organizing trade exhibitions, conferences and meetings• Coaching and guiding medical representatives to improve effectiveness • Secondary sales performance.Achievements: ✔Secondary sales accomplishment (DDS report) ✔Successful completion of the probationary period by new MRs✔MS of promotional products increased.

Kiev Region, Ukraine

Main responsibilities:• Organizing appointments and meetings with healthcare professionals • Attending and organizing trade exhibitions, conferences and meetings• Secondary sales performanceAchievements: ✔Secondary sales accomplishment ✔MS of promotional products increased

Master Of Business Administration - Mba, Business Administration And Management, General

The thesis "Development of product portfolio strategy" is dedicated to the development of product portfolio strategy of Glenmark Ukraine.

Management

The Management Game is an applied strategic management and general management exercise where teams of students operate computer simulated.