Alexander Pavlov Email & Phone Number

Барселона, Каталония, Испания

Internal and external SEO optimization, website auditing, content marketing management, identifying usability issues, improving website behavioral metrics, competitor analysis and monitoring, analytics.

Москва, Россия

Internal and external SEO optimization CQ.ru, website auditing, content marketing management, identifying usability issues, improving website behavioral metrics, competitor analysis and monitoring, analytics.

Москва, Россия

Internal and external SEO optimization, website auditing, content marketing management, identifying usability issues, improving website behavioral metrics, competitor analysis and monitoring, analytics.

Москва, Россия

Internal and external SEO optimization, conducting audits, competitor analysis, and monitoring.Collaboration with counterparties and advertising agencies, setting up and managing Google AdWords, Yandex.Direct, myTarget advertisements, monitoring the achievement of set KPIs, and analyzing and monitoring traffic quality.Preparation and implementation of an effective SMM strategy.Preparation and conduction of UI/UX research, studying user behavior and opinions, identifying usability… Show more Internal and external SEO optimization, conducting audits, competitor analysis, and monitoring.Collaboration with counterparties and advertising agencies, setting up and managing Google AdWords, Yandex.Direct, myTarget advertisements, monitoring the achievement of set KPIs, and analyzing and monitoring traffic quality.Preparation and implementation of an effective SMM strategy.Preparation and conduction of UI/UX research, studying user behavior and opinions, identifying usability issues.Formulating hypotheses, launching A/B tests, analyzing, and consolidating obtained results.Connection to free news aggregators like Google, Yandex, Mail.ru, and Rambler.Integration with personalized recommendation services like Google, Zen, and Pulse.Implementation and addition of Accelerated Mobile Pages (AMP) and Turbo pages to the project.Implementation of a push notification system for both mobile and desktop platforms.Planning and preparing new website sections to attract a new audience.Connection and testing of widgets to improve the website's behavioral metrics.Creating and implementing a new website structure and developing a system of 301 redirects to preserve link equity.Preparing weekly and monthly reports, Google Analytics and Yandex Metrica analytics.Preparation and updating of media kits for selling advertising spaces on the website.Proficiency with services like AdFox, AdRiver, and AdSense.Preparation and conduction of monthly presentations on all traffic channels, identifying weak spots, and task distribution.Achievements:During my tenure, the project became the leading media in Russia and the CIS in the field of esports.Continuous monthly growth in traffic in terms of unique users.Annual traffic growth by 30% in terms of unique users.A public article about our achievements on the business portal VC.RU:https://vc.ru/media/82650-interes-k-kibersportu-rastet-kak-specializirovannyy-portal-za-god-pochti-vdvoe-uvelichil-auditoriyu Show less

Москва, Россия

Esports and gaming industry.Development of all internet marketing channels to attract traffic, identification of promising directions.Conducting marketing research, analysis, and monitoring of competitors.Conducting internal and external SEO optimization of the Holding's projects, setting tasks, monitoring and checking their execution.Interaction with advertising agencies, partners, and external contractors, monitoring the work performed according to KPIs and adherence… Show more Esports and gaming industry.Development of all internet marketing channels to attract traffic, identification of promising directions.Conducting marketing research, analysis, and monitoring of competitors.Conducting internal and external SEO optimization of the Holding's projects, setting tasks, monitoring and checking their execution.Interaction with advertising agencies, partners, and external contractors, monitoring the work performed according to KPIs and adherence to deadlines.Auditing incoming traffic and analyzing its quality, optimizing its cost.Development of a mobile direction strategy.Improving usability, formulating hypotheses, launching A/B tests, analyzing and consolidating obtained results.Setting technical tasks for programmers, designers, copywriters, and overseeing the work's completion.Media planning of promotion channels, budget formulation, defense, and execution control.Conducting weekly and monthly presentations and reports with a breakdown by traffic channels.Ensuring the quality of the department's work, adherence to deadlines for assigned tasks.Working projects:cybersport.ru, cybersport.com, virtus.pro, esforce.com, fragstore.ru Show less

Москва, Россия

Project Management: - SEO audit. - Internal and external project optimization. - Organization and launch of content management. - Work with behavioral factors. - Conducting A/B testing. - Refining usability at all stages of the sales funnel. - Launching from scratch and fully curating a content project on fashion: Fashion Stylist.Personnel Management: - Leading a department (3-5 people), planning, task assignment. - Monitoring compliance with… Show more Project Management: - SEO audit. - Internal and external project optimization. - Organization and launch of content management. - Work with behavioral factors. - Conducting A/B testing. - Refining usability at all stages of the sales funnel. - Launching from scratch and fully curating a content project on fashion: Fashion Stylist.Personnel Management: - Leading a department (3-5 people), planning, task assignment. - Monitoring compliance with standards and department performance. - Optimizing mechanisms within the department, introducing automation. - Forming staff and department structure with a tiered distribution of duties. - Drafting job descriptions and KPI motivations. - Conducting interviews and selecting staff. - Training employees, knowledge control.Attracting Clients: - Implementing traffic promotion technology. - ASO promotion of a mobile application. - Launching and maintaining SMM, SMO activities. - Joint work with departments of contextual, banner advertising, and affiliate programs. - SERM management of web reputation.Market Research: - Competitor analysis. - Analysis of promotion dynamics. - Analysis of work efficiency. - Search, development, and refinement of promotion technologies.Report Management: - Managing comprehensive financial reporting. - Closing accounting documents. - Working with contractors. - Budgeting.Working Projects:kupivip.ru (kupivip.kz, kupivip.by), sapato.ru, tom-tailor.ru, snowqueen.ru, mexx.ru Show less

Москва, Россия

Optimization and promotion of the largest online store for cosmetics and perfumes, and an online store for children's goods. Development of a promotion methodology, optimization, and launch of the official online store for the Sochi 2014 Olympics and the official online store of Angry Birds by the company ROVIO.After a year of working in the company, I transitioned to independently managing the SEO direction. In a year, there was a 30% increase in non-branded search traffic for key… Show more Optimization and promotion of the largest online store for cosmetics and perfumes, and an online store for children's goods. Development of a promotion methodology, optimization, and launch of the official online store for the Sochi 2014 Olympics and the official online store of Angry Birds by the company ROVIO.After a year of working in the company, I transitioned to independently managing the SEO direction. In a year, there was a 30% increase in non-branded search traffic for key projects. Achieved top rankings for the projects in high-frequency image-based search queries. Show less

Москва, Россия

Online promotion of a large number of the company's client projects across various niches (30-50 websites simultaneously). Drafting commercial proposals for SEO promotion on a daily basis (about 5-10 per day).After a year of working in the company, I was brought into the division dealing with "hard-to-promote" projects. I was responsible for conducting a comprehensive audit and detailed analysis of problematic projects, identifying reasons for the lack of development dynamics. Every… Show more Online promotion of a large number of the company's client projects across various niches (30-50 websites simultaneously). Drafting commercial proposals for SEO promotion on a daily basis (about 5-10 per day).After a year of working in the company, I was brought into the division dealing with "hard-to-promote" projects. I was responsible for conducting a comprehensive audit and detailed analysis of problematic projects, identifying reasons for the lack of development dynamics. Every third project was revived. Show less

Москва, Россия

I was hired by the company as an assistant SEO optimizer. In 2.5 years, I mastered the profession from scratch. I was directly involved in the internal and external promotion of small websites and online stores and corresponded with the owners of working projects regarding the implementation of necessary changes.

Specialist, "Applied Informatics" Programmer

Activities and Societies: Webmaster of the modeling agency "Theater of Fashion" Ulyanovsk State University https://ulsu.ru/en/

Internet Marketing For Managers - Methods Of Effective Control

CCO "Specialist" at Bauman Moscow State Technical University https://en.specialist.ru/