Aleksei Bashutskii Email & Phone Number

Объединённые Арабские Эмираты

♦ Managing the Ad Ops team ♦ Сollaborating with a team of data engineers to enhance the efficiency of predictive models, thereby driving business growth.♦ Act as media buyer, acquiring and maintaining business relationships with key partners, direct publishers, networks and programmatic.♦ Analyse the success of campaigns through the use of relevant KPI's and react on time to improve the performance via real time optimisations, with the main tracking systems: Appsflyer, Adjust, Kochava, Singular and others♦ Optimization of business processes

As a Senior Media Buyer at Rocket10, I led the team of media buyers, managed digital advertising campaigns across major platforms (Facebook, Instagram, MyTarget, Google, Yandex, Snapchat) for clients in a variety of industries including games, fashion, food and beverage, tools, real estate and entertainment. Optimized marketing budgets to maximize campaign effectiveness and resource utilization. Launched effective marketing campaigns that increased brand awareness, engagement and conversion.

As the Head of Performance Marketing at WakeApp, I lead the ad Ops team and oversee mobile marketing projects from inception to execution. My responsibilities encompass designing and implementing strategies, including media buying, media planning, campaign setup, optimization, and reporting, for both advertisers and publishers.

Managed digital advertising campaigns across major platforms (Facebook, Instagram, MyTarget, Google, Yandex) for clients in diverse industries, including fashion, F&B, hospitality, real estate, and sports & entertainment. Optimized marketing budgets to maximize campaign performance and resource utilization. Launched impactful marketing campaigns, driving brand awareness, engagement, and conversions.