Aleksei Churakov Email & Phone Number

Moscow, RU

Moscow, Russian Federation

. Data source analysis (1C, Bitrix, Retail CRM)· RFM, CLV and Customer Loyalty Program Transformation analysis· CRM and Loyalty Program Proof of concept development· Integration lead (MindBox, 1C, Bitrix)· Scope of Data Integration from Loyalty Program and Email CRM prospective (rewards, triggers, points of contact and omnichannel customer journey)

Moscow, Russian Federation

· Create Service Menu and templates: Email CRM, Loyalty Program, Score, Funnel, RFM, CLV, Product analysis· Formalize Email CRM & Loyalty Program dashboards· Provide Deffered revenue statement and Financial Model provision· Data Driven Decision Making Action Plans· Tasks classification and BRD development: UIUX, Email Triggers, Digest Email, Segmentation.

Moscow, Russian Federation

· Once again - proven track record of successfully planning, executing new Loyalty program with the professional client’s team in 7 months· Leverage customer data and insights, evaluate the effectiveness of existing Loyalty mechanics and CRM campaigns and benchmark global retailers and Fashion industry standards· Define card and loyalty financial metrics –.

Moscow, Russian Federation

· Determining and measuring the benefits of the Aeroexpress Bonus Loyalty program· Comparison between the revenues generated by the program and the costs of the program to provide an essential baseline understanding of the value of a Loyalty program· Design and developing new Personal and Group CRM tariffs to reward Loyalty passengers· Developing.

Москва, Россия

Epic 1.Implementation of statistical data modeling for retail designing R codes and building reportsIn-depth understanding of the key driversPlanning and performing high quality analysis of Big Data sets to over meet business requirementsAppling my expertise in quantitative analysis and exceptional retail experience to deliver data driven stories such as.

Moscow, Russian Federation

Sales analysis & Marketing research Develop Loyalty Program mechanics and schemesCalculate Financial Models and AssumptionsDefine Key Drivers and KPIWrite the Scope and Technical requirementsDetailed Review of Loyalty and CRM platforms and its market performanceRun Loyalty and CRM platform workshops for the key business units (SAP CRM Hybris, Oracle.

United States

• Coordinating and tracking projects using Project Management System JIRA
• Expert in using creating stories and reports like JIRA, Snagit
• Work in Scrum environment
• Test applications in Agile development process
• Experience in execution of Functional Testing, System Testing, User Acceptance Testing and related test methodologies
• Support the software that Company provides to its customers

United States

· CRM acquisition campaign analysis· Email open day and time analysis · Programming code in R analytics (operating over 22 million records data base)· MicroStrategy WEB customization· Excel Pivot Tables and Formula bar coding· PowerPoint presentation

United States

· Translations and questionnaires matching with the international team members· Screener and web-panel questionnaire design· WEB UI/UX testing · Data Quality assurance and Quality control (QA/QC)

Moscow, Russian Federation

• Launched a Loyalty Program (over 10 MM participants) which improved transactional penetration by 34% and generated additional revenue using Oracle Siebel instruments
• Developed and implemented 3 Co-brand banking projects with Oracle Data Integrator and Oracle Siebel (over 300K active cards, sustainable credit portfolio growth and additional sales generating)
• Managed SAP CRM implementation for national CRM campaigns (increased ROI over 300%)
• Handled the US GAAP recognition of… Show more
• Handled the US GAAP recognition of revenue for customer loyalty programs and maintained the balance sheet, profits, and financial disclosures (precisely budget planning within 3-5% deviations by a reported year)
• Designed and optimized BI dashboards and fraud monitoring system based on MicroStrategy (decreased number of reports by 50%), supported Deloitte audit control procedures

Moscow, Russian Federation

• Managed relationship and negotiated profit sharing agreements with banks
• Launched co-brand credit card and supported consumer credit projects (increased credit sales by 30%)
• Launched several consumer service lines to improve customer experience and increase brand differentiation (product delivery & installation, express in-store photo services, media download service)
• Managed loyalty programs and promo activities
• Deployed new functional integrations with banks and credit… Show more
• Deployed new functional integrations with banks and credit unions Show less

Moscow, Russian Federation

• Reached customers’ traffic interference 22%-35% based on joint discount card, co-promo activities, product catalogue and unique telephone number 777-777+
• Increased brand awareness by synergy effect of joint promo campaigns
• Coordinated cross-promoting marketing strategy for eight largest non-competitive retailers: Automobiles, DIY, Sportswear, Cosmetics, Travel agency, Auto service, Supermarkets and Mobile operator
• Managed marketing budget

International Business Certificate Program, International Business

• International Business and Multicultural Relations • Import-Export Management and Small Business Operations • Doing Business in Emerging.

Master Of Business Administration (M.B.A.), Economics

• Fundamentals of Economic Theory • Economic of Enterprise • Fundamental of Entrepreneurship • Finances Monetary Circulation and Credit •.