Aleksei Churakov Email & Phone Number

Moscow, Ru

Moscow, Russian Federation

. Data source analysis (1C, Bitrix, Retail CRM)· RFM, CLV and Customer Loyalty Program Transformation analysis· CRM and Loyalty Program Proof of concept development· Integration lead (MindBox, 1C, Bitrix)· Scope of Data Integration from Loyalty Program and Email CRM prospective (rewards, triggers, points of contact and omnichannel customer journey)

Moscow, Russian Federation

· Create Service Menu and templates: Email CRM, Loyalty Program, Score, Funnel, RFM, CLV, Product analysis· Formalize Email CRM & Loyalty Program dashboards· Provide Deffered revenue statement and Financial Model provision· Data Driven Decision Making Action Plans· Tasks classification and BRD development: UIUX, Email Triggers, Digest Email, Segmentation, New Loyalty Mechanics· Integration and QA lead (Magento, MindBox)·… Show more · Create Service Menu and templates: Email CRM, Loyalty Program, Score, Funnel, RFM, CLV, Product analysis· Formalize Email CRM & Loyalty Program dashboards· Provide Deffered revenue statement and Financial Model provision· Data Driven Decision Making Action Plans· Tasks classification and BRD development: UIUX, Email Triggers, Digest Email, Segmentation, New Loyalty Mechanics· Integration and QA lead (Magento, MindBox)· Build the task management solution for business team in Bitrix 24 Show less

Moscow, Russian Federation

· Once again - proven track record of successfully planning, executing new Loyalty program with the professional client’s team in 7 months· Leverage customer data and insights, evaluate the effectiveness of existing Loyalty mechanics and CRM campaigns and benchmark global retailers and Fashion industry standards· Define card and loyalty financial metrics – internalize and evangelize insights across entire organization to better influence business actions and… Show more · Once again - proven track record of successfully planning, executing new Loyalty program with the professional client’s team in 7 months· Leverage customer data and insights, evaluate the effectiveness of existing Loyalty mechanics and CRM campaigns and benchmark global retailers and Fashion industry standards· Define card and loyalty financial metrics – internalize and evangelize insights across entire organization to better influence business actions and outcomes· Analyze online and offline customer behavior and journey and build multi-touch attribution model· Working with client’s case team members on data analysis, exploratory analysis, and predictive modelling and client enablement through proof-of-concept· P&L budget, KPI, forecast & variance analysis: provide full financial and analytical support the new Loyalty Program· Work across the spectrum of product and software development (from scrappy prototypes to enterprise-class software)· Work with creative and digital production teams to ensure flawless execution of website, email, printed assents· Create/update the Requirements Traceability Matrix until the testing phase· Perform quality assurance according to standards and guidelines for client’s new Loyalty Program· Providing definition of QA testing and execution, plus support of UAT· Developing documentations to include, but not limited to bulletins, manuals, layouts· Train the client’s employees on the use of the web applications and Loyalty platform UI Show less

Moscow, Russian Federation

· Determining and measuring the benefits of the Aeroexpress Bonus Loyalty program· Comparison between the revenues generated by the program and the costs of the program to provide an essential baseline understanding of the value of a Loyalty program· Design and developing new Personal and Group CRM tariffs to reward Loyalty passengers· Developing Functional Specifications in close collaboration with Business Analysts, Application Owners and Solution… Show more · Determining and measuring the benefits of the Aeroexpress Bonus Loyalty program· Comparison between the revenues generated by the program and the costs of the program to provide an essential baseline understanding of the value of a Loyalty program· Design and developing new Personal and Group CRM tariffs to reward Loyalty passengers· Developing Functional Specifications in close collaboration with Business Analysts, Application Owners and Solution Architects and providing solutions aligned with both business needs and architecture guidelines· Implement actions to simplify Loyalty UI/UX and automate tasks (including website and mobile app)· Support testing including tests plans, test cases, test-data and review of interface testing between different applications· Deliver accurate, fully tested output and documentation that meets business requirements· Build a strong relationship with the client’s employees· Build reports for accounting department and take care of external and internal clients’ claims/requests Show less

Москва, Россия

Epic 1.Implementation of statistical data modeling for retail designing R codes and building reportsIn-depth understanding of the key driversPlanning and performing high quality analysis of Big Data sets to over meet business requirementsAppling my expertise in quantitative analysis and exceptional retail experience to deliver data driven stories such as increases in basket size, purchase frequency, purchase recencyProviding in-depth sales analysis with the valuable… Show more Epic 1.Implementation of statistical data modeling for retail designing R codes and building reportsIn-depth understanding of the key driversPlanning and performing high quality analysis of Big Data sets to over meet business requirementsAppling my expertise in quantitative analysis and exceptional retail experience to deliver data driven stories such as increases in basket size, purchase frequency, purchase recencyProviding in-depth sales analysis with the valuable customers’ journeys interpretations, stronger insights and more personalized experiencesReview market research results and present insightful conclusionsExperienced level of R analytics for raw data processing, interpretation and visualization (veracity, validity, quantity of data)Epic 2.R&D for planning and identifying trendsetter ideas by researching Gastronomy industry, retail rewards and Loyalty programsDrive initiatives to develop benchmarks and best practice regarding predictive modelling project approach and advocate it within the client’s teamLead the definition and implementation of quantitative and qualitative metrics and KPIsDeveloping the Proof of Concept approach and key stories of the Loyalty program:- Registration and multiple opportunities for customers to enroll- Reward a variety of customer actions and offering a variety of rewards- Fraud protection and restrictions- Valuable communication channels and content- Performance in-store, on-web and mobile appEvaluate drivers and key factors influencing consumer behaviorFinancial Modeling Guidelines for Loyalty Programs:- Setup key parameters and independent variables- Profit Margin sensitivity analysis- Model validationEstimate the ROI of a loyalty program Show less

Moscow, Russian Federation

Sales analysis & Marketing research Develop Loyalty Program mechanics and schemesCalculate Financial Models and AssumptionsDefine Key Drivers and KPIWrite the Scope and Technical requirementsDetailed Review of Loyalty and CRM platforms and its market performanceRun Loyalty and CRM platform workshops for the key business units (SAP CRM Hybris, Oracle Siebel, Microsoft Manzana)Stress testing algorithms related to Loyalty processing and CRM software solutionsSuccess… Show more Sales analysis & Marketing research Develop Loyalty Program mechanics and schemesCalculate Financial Models and AssumptionsDefine Key Drivers and KPIWrite the Scope and Technical requirementsDetailed Review of Loyalty and CRM platforms and its market performanceRun Loyalty and CRM platform workshops for the key business units (SAP CRM Hybris, Oracle Siebel, Microsoft Manzana)Stress testing algorithms related to Loyalty processing and CRM software solutionsSuccess criteria Implementation and development Plan Show less

United States

• Coordinating and tracking projects using Project Management System JIRA • Expert in using creating stories and reports like JIRA, Snagit• Work in Scrum environment• Test applications in Agile development process• Experience in execution of Functional Testing, System Testing, User Acceptance Testing and related test methodologies• Support the software that Company provides to its customers • Serve as a link between the software development team and the end customer… Show more • Coordinating and tracking projects using Project Management System JIRA • Expert in using creating stories and reports like JIRA, Snagit• Work in Scrum environment• Test applications in Agile development process• Experience in execution of Functional Testing, System Testing, User Acceptance Testing and related test methodologies• Support the software that Company provides to its customers • Serve as a link between the software development team and the end customer • Translate customer business requirements into specifications for the technical team • Involved in quality control and testing of software by utilizing a software tracking system to document and assign customers problems/inquiries to the appropriate response team • Communicate the business requirements and software capabilities • Assist with creating, analyzing and validating detailed functional specifications Show less

United States

· CRM acquisition campaign analysis· Email open day and time analysis · Programming code in R analytics (operating over 22 million records data base)· MicroStrategy WEB customization· Excel Pivot Tables and Formula bar coding· PowerPoint presentation

United States

· Translations and questionnaires matching with the international team members· Screener and web-panel questionnaire design· WEB UI/UX testing · Data Quality assurance and Quality control (QA/QC)

Moscow, Russian Federation

• Launched a Loyalty Program (over 10 MM participants) which improved transactional penetration by 34% and generated additional revenue using Oracle Siebel instruments • Developed and implemented 3 Co-brand banking projects with Oracle Data Integrator and Oracle Siebel (over 300K active cards, sustainable credit portfolio growth and additional sales generating)• Managed SAP CRM implementation for national CRM campaigns (increased ROI over 300%)• Handled the US GAAP recognition of… Show more • Launched a Loyalty Program (over 10 MM participants) which improved transactional penetration by 34% and generated additional revenue using Oracle Siebel instruments • Developed and implemented 3 Co-brand banking projects with Oracle Data Integrator and Oracle Siebel (over 300K active cards, sustainable credit portfolio growth and additional sales generating)• Managed SAP CRM implementation for national CRM campaigns (increased ROI over 300%)• Handled the US GAAP recognition of revenue for customer loyalty programs and maintained the balance sheet, profits, and financial disclosures (precisely budget planning within 3-5% deviations by a reported year) • Designed and optimized BI dashboards and fraud monitoring system based on MicroStrategy (decreased number of reports by 50%), supported Deloitte audit control procedures • Conducted marketing research (customers satisfaction index, customers journey, MSh) and implemented data driven solutions, which improved NPS by 12%• OMNI prospective analytics of the key business indicators which improved traffic and conversion rate for online purchases• Developed and managed gift card portfolio including eGift cards, promo-cards and corporate gift cards (increased gift card sales penetration by 39%)• Worked closely with IT team to drive innovation and product improvement Show less

Moscow, Russian Federation

• Managed relationship and negotiated profit sharing agreements with banks• Launched co-brand credit card and supported consumer credit projects (increased credit sales by 30%)• Launched several consumer service lines to improve customer experience and increase brand differentiation (product delivery & installation, express in-store photo services, media download service)• Managed loyalty programs and promo activities • Deployed new functional integrations with banks and credit… Show more • Managed relationship and negotiated profit sharing agreements with banks• Launched co-brand credit card and supported consumer credit projects (increased credit sales by 30%)• Launched several consumer service lines to improve customer experience and increase brand differentiation (product delivery & installation, express in-store photo services, media download service)• Managed loyalty programs and promo activities • Deployed new functional integrations with banks and credit unions Show less

Moscow, Russian Federation

• Reached customers’ traffic interference 22%-35% based on joint discount card, co-promo activities, product catalogue and unique telephone number 777-777+ • Increased brand awareness by synergy effect of joint promo campaigns• Coordinated cross-promoting marketing strategy for eight largest non-competitive retailers: Automobiles, DIY, Sportswear, Cosmetics, Travel agency, Auto service, Supermarkets and Mobile operator • Managed marketing budget

International Business Certificate Program, International Business

• International Business and Multicultural Relations • Import-Export Management and Small Business Operations • Doing Business in Emerging.

Master Of Business Administration (M.B.A.), Economics

• Fundamentals of Economic Theory • Economic of Enterprise • Fundamental of Entrepreneurship • Finances Monetary Circulation and Credit •.