Experienced leader with a strong Marketing background (Brand/Portfolio management, P&L management, Advertising & Communication, Innovation) from strategy definition to execution, with track record results.Experience of brand strategy development and integrated campaign planning - local and international.Set up of PR and BTL partnerships with major brands in music and sport industries.Strong business acumen and knowledge of key Distribution Channels.Ability to work across teams within complex matrix organizations and influence stakeholders at all levels based on insight and strategic evidence.