Global brand performance management (P&L, Pricing, Shipment, Stocks, Trade Marketing)o Led a comprehensive end-to-end analysis of factors contributing to brand decline, subsequently formulating strategic action plan resulting in highest ever Val MS achieved in Apr’23Developed a new strategy for seasonal activationo Established new guidelines for seasonal activations resulting in incremental >1m EUR turnovero Devised and implemented new portfolio with design elaboration o Took a complete leadership in pioneering a celebrity activation with local 360 approach and assets developmentBuild launch plan for 2023 with integration of locally relevant launcheso All launches were successfully listed in key customers generating >2m Eu incremental TO.o Launch of new Auto-Spray product achieved top performance in 4 months (ROS & Val MS)o Initiated and led development of customer specific SKUs (0,7m Eu incremental TO)

Team managed: BM, Junior BM, InternBrand performance management (P&L, Pricing, Shipment, Stocks, TM, etc)o Market share negative trend reverted with positive MAT (Val MS H1’21 -2,6pp-> H2’21 +2,2pp)o Full 2021 strong financials growth (Revenue +14%, Margin +24%)Produced Local TVC & OMNI channel assetso TVC creatives tested outstanding with high potential for sales upliftCrafted Seasonal collection portfolio and lead local NPD developmento Locally developed Seasonal portfolio reached top results within last 2 years (net sales +28%)o New pack format delivered 15% incremental TO

Report to: Global Development Marketing Director Territory of authority: Garnier DeodorantsRedefined global strategy and Launch pipeline for +3/+5 yearso Rebooted Garnier deodorants with full portfolio renovation in Eastern Europe and Latin America that tested outstanding with top Purchase IntentLed full cycle product development (concept, design, formula, trade argumentation)o Garnier Hyaluronic Aloe Jelly (#1 SKU in Eastern Europe in 4 months after launch)o New franchise Hyaluronic Aloe (Gel, Toner, Tissue Mask, Cream) - #2 with in GRN portfolioo New textures – Whip Foam & Serum (with further expansion on the global level) - #3 & #1 with in segments after launchDevelopment & production of all creative materials (TVC, Print, Digital assets)

Senior Brand Manager (Oct'18-Feb'19)Brand Manager (Jul'17-Oct'18)Report to: Group Brand ManagerTerritory of authority: FructisRevised global brand renovation to fit local consumer needs and took the lead in launching it through locally-produced 360 campaign across TV and digital platformso Best in class smooth brand renovation among all Europe reverted Fructis to double-digit growtho Locally created TVC tested outstanding Led transformation of demand forecasting for smooth renovation in collaboration with Supply and BAo Brand renovation with zero stock increase, 70% of new range on shelves in first 4 monthsLaunched new Fructis category (SuperFOOD)o Best in market hair treatment launch (Sell in, MS) o Developed activation hit in TOP-10 L’Oréal Global Best Activations

Brand Manager (Jan’17/Jul’17)Junior Brand Manager (Aug’15/Dec’16)Report to: Group Brand Manager, Garnier GMTerritory of authority: Garnier DeodorantsModified brand strategy in line with identified seasonality: o DEO growth 2016: +28% in Value and +10% in VolumeLed NEO Spray launch with 360 IMC local developmento Best new product launch on DEO Market: NEO Spray (incr +1,2 Val MS)Identified and implemented new promo guidelineso Incremental 5% of 2017 TO

1st assignment – Marketing department (Moscow)Report to: Senior Brand Manager (Pedigree)Territory of authority: Pedigree brandAREA OF RESPONSIBILITIES:• New promo mechanics (+25% growth)• Support of New product launches (Pedigree Pate) + New SKU• Leading projects of POSMs design development • Brand health analysis (Internal & External data) • Cooperation with external marketing agencies• Development of Pedigree web site ACIEVEMENTS +25% Increase of sales due to new promo mechanicPedigree Web page became the most visited one 2nd assignment Sales department (Saint-Petersburg) Report to: Regional Sales Manager (North-West Region)Territory of authority: 357 store (Traditional Trade&Hypermarkets / Economy&Luxury segments)AREA OF RESPONSIBILITIES:• Execute with subordinates – agents routs planning, setting goals, organization and leading of trainings• Work in fields (with various trade formats) - B2b sales• Negotiations with stakeholders ACIEVEMENTS+30% growth of territory TO vs Last Year +8% average in-store targets overachievement

• The tobacco market analysis (Nielsen + internal data)• Analysis of brand health• Forecasting of future market development• Work with third-party agencies and cross functional projects • Elaboration of Kent Nanotek 2.0 rebranding and its support