Product Manager
Current🔘 Product Management. Ecommerce. B2C, B2B. SMM Panels (online stores for promotion in social networks). + SMM Panels Builder (the opportunity to create your own online store). Web.🔺Increased Revenue by 40% (SMM panels):-Increased conversion to buyer by 1.1%:-Discovered a conversion problem on the mobile version through unit economy. Conversion was a point of growth with less effort.-Detected problem area through building CJMs and funnels (from ad to purchase)-Found a problem in the interface through UX interviews-Set a specification and implemented with a designer (Figma)-Set a specification and implemented with a development team (Scrum)-Rebuilt landing pages according to JTBD scenarios🔺Product launch to the Russian market (SMM panel builder):-Analysis of the market and competitors: identification of advantages, strengths and weaknesses-Built roadmap, validated hypothesis, full product development cycle from idea to release-Implementation of marketing hypotheses without development (webinars for onboarding, setting up cues in Pendo, product description in Notion)-Managed a team of 7 developers (frontend, backend, QA, designer, analyst, marketer, media buyer. Kanban (Jira) + Trello)🔺Lead Discovery process (2 product managers + analyst):-Searched for JTBD segments through interviews-Conducted problem interviews-Conducted UX tests and corridor tests to troubleshoot design issues-Built overall and segmented unit economics and identified growth points-Built and analyzed customer cohorts and monetary cohorts-Analyzed support requests and automated problem areas-Focused the team on the problems and found insights🔺Directly interacted with the development team:- 2 backend, 4 fronted, QA + CTO- Compiled sprints, was responsible for backlog and its prioritization (SCRUM)- Conducted retrospectives, eliminated development bottlenecks
