Key expertise: growing business volume / scaling new markets via brand marketing investments optimized on incremental ROI.I have gained hands-on experience in media buying for global online travel business, led global media buying team at trivago and currently working as senior business development manager focused on media buying and growth at Revolut.My key skills include data analytics, negotiations in marketing, end-to-end TV campaigns execution and direct response optimization, TV creatives testing, Facebook online video incrementality testing.I am a thoughtful and pragmatic leader with strong organisational and structuring skills and I enjoy supporting teams to solve complex marketing challenges.
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Lead Business Development ManagerRevolutLondon, Gb
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Senior Business Development Manager - Media BuyingRevolut Jul 2022 - PresentLondon, England, United KingdomRegional growth - media buying
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Head Of Global Brand Media BuyingTrivago Aug 2020 - Jun 2022GermanyKey achievement: ensured measurable branded uplift and optimised brand investment to reach lifetime profitability• Led and empowered media buying team of 15 responsible for multimillion brand investment in TV & CTV• Developed decision making in brand marketing optimized for incrementality and coordinated implementation and strategic alignment with company executives• Streamlined TV creatives testing and rollout process and ensured alignment with production• Developed and implemented forecasting and tracking process for linear TV and online video investments• Initiated and structured operations for scaling partnerships with destination management organisations -
Head Of Brand Media Buying For Growth MarketsTrivago May 2019 - Aug 2020Düsseldorf, North Rhine-Westphalia, GermanyKey achievement: led and supported team to reach sustainable yearly visits growth in the region via optimised TV buying• Challenged and supported 6 media buyers for APAC & MENA with strategic guidance and structure• Hired and onboarded talents, facilitated knowledge exchange on regional buying activities and tests• Ensured team achieved regional growth targets by reacting to performance with spend and testing approach• Coached and prepared team for annual TV buying negotiations in 15 markets including setting up objectives, developing storyline and execution
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International Media Buyer For Growth MarketsTrivago Jan 2017 - May 2019Düsseldorf Area, GermanyKey achievement: reduced visits acquisition cost on TV on 5 markets via new pricing deals, testing and optimisations• Executed TV campaigns end-to-end on 5 growth markets including briefing, negotiations, testing, analysis and optimization based on direct response• Conducted annual negotiations achieving lower price of TV inventory and better placement conditions year-over-year• Initiated and led project of agency pitching in Japan resulting in higher efficiency and better control in TV buying• Coordinated and executed Facebook & Instagram online video tests in the region based on randomized controlled trials and optimized on incremental ROAS
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Pricing AnalystLenta Oct 2016 - Dec 2016Saint Petersburg, RussiaKey achievement: increased efficiency of weekly pricing updates by automating reporting and calculations• Analysed competitor pricing and updated prices for over 3000 SKUs in 155 stores based on contribution targets• Developed and implemented pricing recommendations for promotional campaigns based on competitor monitoring• Automated reports generation shortening lead time of weekly pricing updates -
Business Development InternHeavenhr Jul 2015 - Nov 2015Berlin, Germany• Developed and implemented performance measurement tool for recruiting team optimizing spend allocation across recruiting channels• Reviewed job applications and interviewed over 20 candidates for IT positions• Designed and documented business process for a new product feature• Executed testing of the new product feature and documented feedback
Aleksei Abramov Skills
Aleksei Abramov Education Details
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International Management -
International Management -
Business Administration
Frequently Asked Questions about Aleksei Abramov
What company does Aleksei Abramov work for?
Aleksei Abramov works for Revolut
What is Aleksei Abramov's role at the current company?
Aleksei Abramov's current role is Lead Business Development Manager.
What schools did Aleksei Abramov attend?
Aleksei Abramov attended Esade Business School, Graduate School Of Management St. Petersburg State University, Mannheim Business School.
What are some of Aleksei Abramov's interests?
Aleksei Abramov has interest in Science And Technology.
What skills is Aleksei Abramov known for?
Aleksei Abramov has skills like Management, Analytical Skills, Forecasting, Offline Marketing, Media Buying, Marketing, Marketing Strategy, Negotiation, Brand Marketing, Advertising, Media Planning.
Who are Aleksei Abramov's colleagues?
Aleksei Abramov's colleagues are Shyam Kumar, Warren Fraley, Cíntia L., Filipe Bastos, Salim Shaikh, Krishnendu Som, Asa Das.
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