Aleksei Perov Email & Phone Number

Department (tribe) management for development and implementation of new product solutions and technologies in the retail banking, development of segment offers. Planning, budgeting and executing initiatives to achieve the bank’s 3-year strategy goals. Participation in projects of banks merger, system migration and optimization of the process management model. Search for partners and conclusion of mutually beneficial cooperation deals. - reached a profit business - growth of the active customer base with a card product by 16% in the context of Covid-19 (up to 2.8 mln people) - doubled sales of card products (>1 million cards per year, n2b/n2p) - launched a tribe from scratch (170-person team), implementing an Agile culture and practice, backlog management through scoring model - implemented technologies that reduce customer service time by 3 times - Awards 2022: «The best Premium Light service program» & «TOP-2 of the best bank for premium customers» (Premium Banking Award); "The best virtual card" (VBR.ru) - Awards 2021: "The best debit card" (Cards & Reward Award), "The best financial product for Premium segment" (Retail Finance Award), "TOP-3 of the best Premium service programs" (Premium Banking Award)

Payroll segment and product line management, examination of weaknesses and search for growth points. Development and launch of the new strategy for acquisition and monetizing of clients. Formation and approval of requirements, fulfillment of the role of the customer and beneficiary for retail product divisions. Introduction of B2B loyalty program and effectiveness evaluating models for B2B payroll projects, automation and optimization of customer acquisition processes. - customer segment growth by 14% YoY (n2b >80%, attrition less at 30%)- incremental LTV increase by 18% YoY (NIM +330 mln rub per year)- customer avg lifetime was increased by 6 months- optimized segment administrative expenses, staff reduction by 20% while maintaining productivity growth by 13%- implemented an Agile practice for teamwork, launched a sprints and retrospective (team efficiency growth, staff and tasks synchronization)

Москва, Россия

I’m held the positions from CPM to Head of issue, acquiring & transactional products, e-commerce & remote banking services. The competence of my division included development and launch of competitive retail products that meet market demands (requirements formation, delivery control, result management) and implementation of new technological payment solutions.- prepared and approved of Strategy 2015-2020 for transactional business- achieved a twofold increase cards issue in 2016, transaction activity increased by 30% and 4-fold increase of active customers in less than 3 years- launched the loyalty card programs (Priority Pass, Cashback, Discount Club)- launched the mass debit product, credit co-brands (including those with a grace period), overdraft & instant issue cards and corporate card programs- launched the new technologies and services (PayWave/PayPass, 3D-Secure, EMV, p2p transfers) & wallets Samsung Pay, Android Pay, Apple Pay- launched an issue & acquiring of MIR cards in the ATM & POS networks- implemented the bank merger projects (Baltinvestbank and Kit-Finance Bank to Absolut Bank) with migration of customers and banking systems- made reengineering of card reissuance processes, Payroll and Merchant and E-com Acquiring processes, ATM work scenarios and network optimization- migrated to Way4, migrated of remote cannel services to a new Internet bank and launched a mobile application from scratch- launched the partners commission products (insurance, legal services) & retail service Packages, Implemented an effective sales motivation system

I took a part in Project for introduce of banking services and mini-offices network on the FSUE "Russian Post" territory. Was responsible for bank business development in the Urals and Siberian Federal Districts. Implemented a restart of the Merchant Acquiring product, automated most of the processes.- first Post-Bank in Russia launched- achieved over fulfillment of planned targets in their regions- reduced costs and allocations POS acquiring more than 2 times

Acquisition of new customers in retail chains for issuing consumer loans. Development of partnerships and business in the central, northern and western districts of Moscow.- increase in productivity of sales managers by 1.5 times- regular over fulfillment of sales targets (loan portfolio > RUB 13 bln per year)

Master'S Degree, Economist | Banking | Finance And Credit

Bachelor'S Degree