Seasoned Marketing Specialist with over 10 years of expertise, with a distinct focus on performance marketing. I have a substantial background in designing, implementing, and managing high-performing online advertising campaigns across various platforms including Google Ads, Facebook, Instagram.My experience also extends to advanced tracking setup, data analysis, and performance reporting, ensuring every campaign is data-driven and optimized for the best return on investment. I possess a profound understanding of customer acquisition strategies, A/B testing, conversion rate optimization, and attribution modeling, which aids in maximizing campaign performance. My objective is to deliver measurable results and drive sustainable growth for businesses. Always eager to embrace the latest technology and trends, I am proficient in leveraging AI and machine learning to improve campaign efficacy and reach.
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Senior Marketing SpecialistCryptadium Feb 2020 - PresentDubai, United Arab Emirates• In 2023, identified and utilized new marketing channels, contributing to a surge in monthly sales to $2 million.• Consistently achieves and surpasses assigned KPIs, reaching performance levels of 115%• Identified and leveraged new marketing channels, leading to a 23% increase in total advertising reach in 2023. • Managed and worked together with traffic subcontractors to guarantee a 10% cut in marketing expenses in 2023 while retaining campaign efficacy.• Supervised 8 personnel, including designers, copywriters, programmers, advertising specialists, etc.• Resolved over 100 issues related to the moderation of advertising systems.• Created thorough marketing activity reports that enhanced decision-making and budget allocation. -
Digital Marketing SpecialistQuartz Capital May 2017 - Jan 2020London, England, United Kingdom• Market Research: led comprehensive market and competitor analysis, leading to 18% increase in new investments.• Strategy Development: devised an effective marketing strategy that elevated the fund's total asset value by 32% within two years. • Brand Management: enhanced brand identity in a competitive market, which increased brand recognition and led to a 15% rise in investor inquiries.• Cross-functional Collaboration: Collaborated with investment and tech teams to simplify complex fund strategies into clear investor communications, leading to a rise in investor engagement.• Performance Analysis: Implemented new performance tracking tools, improving data analysis and real-time optimization capabilities. -
Marketing ManagerDemis Group – Digital & Performance Marketing Feb 2013 - Mar 2017Moscow, Russia• Managed CPA networks, resulting in a 21% increase in cost-effective leads.• Controlled and collaborated with traffic subcontractors, ensuring a 10% reduction in marketing costs while maintaining campaign effectiveness.• Grew the agency's client portfolio by 7% within a year, by building strong client relationships and demonstrating consistent results.• Enhanced client reporting processes, leading to a 35% increase in client satisfaction scores, by introducing clearer metrics and more visually engaging report formats.
Frequently Asked Questions about Aleksey B.
What company does Aleksey B. work for?
Aleksey B. works for Cryptadium
What is Aleksey B.'s role at the current company?
Aleksey B.'s current role is Senior Marketing Specialist.
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Aleksey B.
Tbilisi -
Aleksey B.
N.S. (Scientific Research Institute Of System Analysis, Russian Academy Of Sciences)Russia
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