Aleksey Ushakov Email & Phone Number

Moscow, Ru

Москва, Россия

Москва, Москва, Россия

Moscow, Russia

Distribution & display standard development and implementation (production optimization, profit and working capital improvement); PSI Approach implementation; Factory Production capacity improvement pjt (Demand, Product line up, Price, ROI); Local Communication strategy set-up, sell-out promo mechanics set- up; Best exhibition booth on Batimat 2017 and 2018 (450 sqm);Digital marketing set-up: Product Value Information Portal launch, Corporate webpage relaunch, Online Motivation… Show more Distribution & display standard development and implementation (production optimization, profit and working capital improvement); PSI Approach implementation; Factory Production capacity improvement pjt (Demand, Product line up, Price, ROI); Local Communication strategy set-up, sell-out promo mechanics set- up; Best exhibition booth on Batimat 2017 and 2018 (450 sqm);Digital marketing set-up: Product Value Information Portal launch, Corporate webpage relaunch, Online Motivation Platform launch, Cooperation with Bloggers, Online Reputation Marketing (monitoring/reactions etc), Content development - Renderings, 3D models, BIM models, Video content, etc17 subordinates (2D PM & Design team, 3D PM Team, MarCom team) Show less

Moscow, Russia

Improved profit 2 Digit 2015 vs 2014 (Through line-up management, Pricing and Price condition Management, Product allocation by channel, Model mix and promo Balancing, etc); Set-up Operational Business planning based on profit management (original planning was focused on production qty management); Set-up clear NPI project management; Developed and launched successful TV Campaign on EcoBubble WM (Intention to purchase ~60%);Region: Russia, Belarus, Caucasus14 subordinates (Product… Show more Improved profit 2 Digit 2015 vs 2014 (Through line-up management, Pricing and Price condition Management, Product allocation by channel, Model mix and promo Balancing, etc); Set-up Operational Business planning based on profit management (original planning was focused on production qty management); Set-up clear NPI project management; Developed and launched successful TV Campaign on EcoBubble WM (Intention to purchase ~60%);Region: Russia, Belarus, Caucasus14 subordinates (Product marketing team, MarCom Team, COOP team) Show less

Kiev, Ukraine

Marketing DirectorConsumer Business Group Country Leader

Kiev, Ukraine

Improved TV MS 38% -> 41%; Stabilized Market Prices through new T&C for all channels (minimizing front margin and customizing back margin by channel); Price Monitoring & price control system implementationRegion: Ukraine, Moldova9 subordinates (Retail KAMs, WHS KAMs, COOP Manager, SCM Manager)

Suwon, South Korea

- Launched EcoBubble Technology in CIS region (Product, Pricing, Communication strategy development and alignment with HQ and subsidiaries)- Audited marketing operations and strategy implementation in Russia, KZ and Ukraine- Prepared Marketing background for HA Factory launching in Russia (case development: product line, sales forecast, ROI etc)- Aligned 3 Global project requirements with CIS subsidiaries (line-up finalization, demand forecasting, pricing, channel… Show more - Launched EcoBubble Technology in CIS region (Product, Pricing, Communication strategy development and alignment with HQ and subsidiaries)- Audited marketing operations and strategy implementation in Russia, KZ and Ukraine- Prepared Marketing background for HA Factory launching in Russia (case development: product line, sales forecast, ROI etc)- Aligned 3 Global project requirements with CIS subsidiaries (line-up finalization, demand forecasting, pricing, channel allocation)Region: CIS countries (Russia, Ukraine, Kazakhstan etc) Show less

Kiev, Ukraine

All Home Appliance Product MS #1 in Ukraine; Profitable Growth; Launched local technologies with 360 Marcom Support that were later spread globally as best practice (Ceramic Heater, VoltControl system);Region: Ukraine, Belarus, Moldova

Kiev, Ukraine

Kiev, Ukraine

Киев, Украина

Leadership Development (Hmm)

Master, Artificial Intelligence (Machine Learning, Data Science)

Master, Economic Cybernetics (Master Of Economic And Informational Sciences)

Bachelor, Economic Cybernetics

Activities and Societies: Победитель олимпиады по информатике Международные конференции по информационным технологиям Публикации