Distribution & display standard development and implementation (production optimization, profit and working capital improvement); PSI Approach implementation; Factory Production capacity improvement pjt (Demand, Product line up, Price, ROI); Local Communication strategy set-up, sell-out promo mechanics set- up; Best exhibition booth on Batimat 2017 and 2018 (450 sqm);Digital marketing set-up: Product Value Information Portal launch, Corporate webpage relaunch, Online Motivation… Show more Distribution & display standard development and implementation (production optimization, profit and working capital improvement); PSI Approach implementation; Factory Production capacity improvement pjt (Demand, Product line up, Price, ROI); Local Communication strategy set-up, sell-out promo mechanics set- up; Best exhibition booth on Batimat 2017 and 2018 (450 sqm);Digital marketing set-up: Product Value Information Portal launch, Corporate webpage relaunch, Online Motivation Platform launch, Cooperation with Bloggers, Online Reputation Marketing (monitoring/reactions etc), Content development - Renderings, 3D models, BIM models, Video content, etc17 subordinates (2D PM & Design team, 3D PM Team, MarCom team) Show less

Improved profit 2 Digit 2015 vs 2014 (Through line-up management, Pricing and Price condition Management, Product allocation by channel, Model mix and promo Balancing, etc); Set-up Operational Business planning based on profit management (original planning was focused on production qty management); Set-up clear NPI project management; Developed and launched successful TV Campaign on EcoBubble WM (Intention to purchase ~60%);Region: Russia, Belarus, Caucasus14 subordinates (Product… Show more Improved profit 2 Digit 2015 vs 2014 (Through line-up management, Pricing and Price condition Management, Product allocation by channel, Model mix and promo Balancing, etc); Set-up Operational Business planning based on profit management (original planning was focused on production qty management); Set-up clear NPI project management; Developed and launched successful TV Campaign on EcoBubble WM (Intention to purchase ~60%);Region: Russia, Belarus, Caucasus14 subordinates (Product marketing team, MarCom Team, COOP team) Show less

Marketing DirectorConsumer Business Group Country Leader

Improved TV MS 38% -> 41%; Stabilized Market Prices through new T&C for all channels (minimizing front margin and customizing back margin by channel); Price Monitoring & price control system implementationRegion: Ukraine, Moldova9 subordinates (Retail KAMs, WHS KAMs, COOP Manager, SCM Manager)

- Launched EcoBubble Technology in CIS region (Product, Pricing, Communication strategy development and alignment with HQ and subsidiaries)- Audited marketing operations and strategy implementation in Russia, KZ and Ukraine- Prepared Marketing background for HA Factory launching in Russia (case development: product line, sales forecast, ROI etc)- Aligned 3 Global project requirements with CIS subsidiaries (line-up finalization, demand forecasting, pricing, channel… Show more - Launched EcoBubble Technology in CIS region (Product, Pricing, Communication strategy development and alignment with HQ and subsidiaries)- Audited marketing operations and strategy implementation in Russia, KZ and Ukraine- Prepared Marketing background for HA Factory launching in Russia (case development: product line, sales forecast, ROI etc)- Aligned 3 Global project requirements with CIS subsidiaries (line-up finalization, demand forecasting, pricing, channel allocation)Region: CIS countries (Russia, Ukraine, Kazakhstan etc) Show less

All Home Appliance Product MS #1 in Ukraine; Profitable Growth; Launched local technologies with 360 Marcom Support that were later spread globally as best practice (Ceramic Heater, VoltControl system);Region: Ukraine, Belarus, Moldova