Experienced graphic designer specializing in visual identities. Crafting memorable branding that reveals the product’s value. Uses an engineering approach to identify problems, develop a design strategy, create creative concepts, and execute in the best possible way.
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Head Of DesignDaos Hub DubaiMadrid, Es -
Design Team LeaderLeague Design Agency Nov 2021 - PresentKyiv, Kyiv City, UkraineLead a team of 6 designers:◆ Helped and controlled the quality of design and ideas from the beginning to the end of design development for products and services. Created 70+ brand identities, logos, and packaging design projects.◆ Steadily improved the stages and procedures of the Brand Identity process, which reduced the number of changes and halted projects by half.◆ Developed the design process and deliberation standards for services: Logo Design, Presentation Design, and Brand Design Kit for Early Stage Startups.◆ Developed and implemented an onboarding program for the design team: 15 hours of lessons about the team’s product for project managers and sales, and 22 hours of specialized lectures for designers on how to develop a brand identity.As part of the design office's middle management:◆ Together with the project manager, implemented changes in team management, design process, and delivery standards. This led to a 20% improvement in YOY Team Labor, reaching an effective level for the team’s business model.◆ Together with the project manager, analyzed all projects from the past two years and developed an improved project evaluation process.◆ Developed the competence skills matrix, supported, and conducted team knowledge sharing sessions.◆ Participated in strategic sessions and planning of the agency’s internal projects. -
Design TeacherProjector School Sep 2018 - Dec 2022Kyiv, Kyiv City, UkraineTeacher at courses:◆ Graphic Design Identity. 3-month offline program. (×3)◆ Graphic Design Fundamentals. 6-month offline program. (×2)◆ Brand Identity Design. 3-month online program. (×3)◆ Layout Experiments. 2-month online program. (×3)◆ Created concepts and course programs for students of different levels.◆ Planned schedules and topics for theoretical and practical classes.◆ Created presentations and materials for lectures and workshops.◆ Conducted offline and online classes with groups of 10 to 25 students.◆ Provided personal and group feedback. Conducted project review sessions.◆ Mentored students and helped them with their professional development. -
Design Director, Co-FounderThe Goort Jan 2015 - Nov 2021Kyiv, Kyiv City, UkraineAs a co-founder, I was responsible for the business component of the design bureau and the direction of Branding. I also provided brand and strategic workshops for clients.◆ Running the business: Developed the bureau’s positioning and go-to-market strategy; prepared commercial proposals and pitches, and documentation; conducted communication and presentations with clients; engaged in the search for clients and marketing activities; developed and prescribed processes for two areas: interior design and branding; created a team and expanded the network of partners.◆ Led the branding direction: Developed brand identity for clients; designed branded media; designed multipage publications; supervised the work of two designers; created concepts for brands; designed presentations; supervised the implementation of projects. -
Design Team LeadLeague Design Agency Nov 2018 - Oct 2019Kiev Region, Ukraine◆ Led a team of 3 designers. Helped and controlled the quality of design and ideas from the beginning to the end of the design development for products and services. Conducted lectures and workshops for the team.◆ Developed and integrated the design process for Brand Identity creation. Successfully delivered client projects as a team leader with three other designers.◆ Created the Visual Identity for the agency and supervised the creation of the website. Developed and curated the implementation of new marketing materials: sales presentations, documentation templates, social media design, portfolio design, and showreel.◆ We ranked among the TOP 13 agencies according to the results of the Ukrainian Creative Awards 2019. I initiated and supervised the application for the competition, collected information, prepared projects, and submitted them.◆ Project “Tarilka” featured in Best on Behance. “OMG! It's Dairy Free!” featured in Packaging. “Kritika” featured in Branding. And ×3 Ukrainian Design: The Very Best Of. -
Graphic Design TeacherKharkiv School Of Architecture Feb 2018 - Mar 2018Kharkiv, UkraineI wrote a program and taught a 2-week block on Graphic Design in the Zero Year program. The course aimed to teach students how to convey ideas and emotions through visual images. The practical design block was held in parallel with the philosophy block. The final assignment was to create a poster that reflected the manifesto written by the students in the philosophy block. -
Course Leader And Design TeacherSochnik Design Thinking School Sep 2016 - Jul 2017Kharkiv, UkraineTeacher at courses:◆ Graphic Design Basic. 3-month offline program. (×1)◆ Deep Identity. 2-month offline program. (×1)◆ Created concepts and course programs for students of different levels.◆ Planned schedules and topics for theoretical and practical classes.◆ Developed presentations and materials for lectures and workshops.◆ Conducted offline and online classes with groups of 10 to 25 students. -
Freelance Graphic And Visual DesignerПредприниматель Aug 2011 - Jan 2015◆ Logo and Brand Identity design. Promotional and printed materials design.◆ Design of offline and online marketing materials, visuals, and illustrations.◆ Client management and project implementation from zero to launch.
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Graphic DesignerFirst Line Group Dec 2012 - Oct 2013Kharkiv, Ukraine◆ Design of promotional materials and menus for the brand’s restaurants. ◆ Creating creative concepts and designing posters for parties (over 100 posters). -
3D Visualizer And Graphic DesignerInteriorstudio Apr 2009 - Aug 2011Mariupol, Donetsk, Ukraine◆ Visualized interiors in 3ds Max and collages in Photoshop.◆ Created creative visualizations for the studio’s print advertising.◆ Developed logos and corporate identities for clients with commercial interiors.◆ Supervised project implementation.
Aleksandr Gusakov Skills
Aleksandr Gusakov Education Details
Frequently Asked Questions about Aleksandr Gusakov
What company does Aleksandr Gusakov work for?
Aleksandr Gusakov works for Daos Hub Dubai
What is Aleksandr Gusakov's role at the current company?
Aleksandr Gusakov's current role is Head of Design.
What schools did Aleksandr Gusakov attend?
Aleksandr Gusakov attended O.m. Beketov National University Of Urban Economy In Kharkiv.
What skills is Aleksandr Gusakov known for?
Aleksandr Gusakov has skills like Interior Design, Space Planning, Sketching, Rendering, Sketchup, Interior Architecture, Furniture, Autocad, Concept Design, Design Research, Revit, Concept Development.
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