Aleksi Saikkonen personal email
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I am a full-stack marketing and communications professional with a creative, fun, and artistic approach to work. As a textbook generalist, I have worked in a wide range of roles across various fields, from contemporary arts to craft beer and sports. Most of my roles have centered around marketing and communications, but I am also experienced in event and project management, as well as brand and business development.My background in arts and culture reflects on everything I do. I follow trends closely and love making niche things I believe in more popular. Most notably, though, I make stuff happen and have the track record to prove it.In communications, I tend to focus on clarity, simplicity, accessibility, reliability, and visuality. I aim to communicate the experience — how something feels. Instagram is my strongest communications channel.As a marketer I tend to focus on digital, but also utilize a lot of events, as well as various kinds of experiences and collaborations. I enjoy working in organizations that are in a pivotal point. I love taking things to the next level by creating new audiences, concepts and business. Because of my wide experience and general interests, I understand and can relate to the needs and desires of very different types of customers. Understanding what people want or will want is one of my key strengths. I have graduated from one of the best design schools in the world (UAL Central Saint Martins). In my MA thesis I studied the creative class, especially those who engage with the arts on a regular basis, suggesting different methods how especially film festivals could improve marketing and programming directed towards creatives. To reach these conclusions I applied service design thinking into studying ways how other sectors (politics, NGOs, sports) deepen relationships with their stakeholders.Email me at: aleksisaikkonen@gmail.com
Riviera Cinemas
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(Marketing) Communications ManagerRiviera CinemasHelsinki, Fi
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CommunicationsRiviera Cinemas Apr 2022 - PresentHelsinki, Uusimaa, FinlandRiviera Cinemas runs two independent cinema restaurants in Helsinki—Riviera Kallio and Riviera Punavuori. We aim to exceed customer expectations in everything we do: communications, programming, the venues, food and beverage, and service. I started working at Riviera in April 2022, with my role focusing primarily on communications, with a bit of (film) programming, events, admin, and development on the side. There are no titles at Riviera, but my role is comparable to that of a Communications Manager.
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Head Of MarketingCoolhead Brew Feb 2018 - Mar 2022Helsinki, FinlandCoolHead Brew is one of the top breweries in Finland for modern craft beer. The brewery is located in Viikki, in a unique 1,500m² glass building that was formerly a greenhouse, known as Gardenia.During my time at CoolHead, we grew from a small team of craft beer enthusiasts into a brand and venue known throughout Europe. Our turnover quadrupled during this period, with each year being profitable. I was in charge of marketing and communications, general innovations, as well as select business development efforts. I worked towards making us a phenomenon—a hyped-up yet approachable brewery and venue that did things no one in our field had done before.My main responsibilities included:-Developing organizational strategy and management alongside the CEO and three other department heads. The management group also handled major projects, such as the Gardenia move.-Building the profile, brand, and image of the organization both domestically and internationally.-Directing all communications and marketing efforts, including social media, advertising, press, content creation, and website management.-Overseeing all events produced by us, including developing, curating, and directing the Craft Beer Garden Festival, a festival I founded. I also co-founded and co-produced CoolHead LIVE, our summer concert series.-Developing cross-sectoral collaborations (e.g., Gasellit beer, CoolHead Gravel Club).-Creating general innovations such as the CoolHeaders membership program.Between 2018 and 2020, I also worked in sales, growing our international presence from 1 to 10 countries in 2019. Between May 2019 and May 2020, Kesko sales, which I was in charge of, grew by 300%.https://coolhead.fi/https://www.instagram.com/coolheadbrew -
Marketing And Development ManagerForma Arts May 2016 - Apr 2017Forma is one of Europe’s foremost creative producing agencies, working with British and international artists to initiate, develop, and deliver innovative new projects. The company is widely acclaimed for its high-quality, contemporary, interdisciplinary productions. Encompassing exhibitions, concerts, performances, films, public artworks, online projects, and publications, Forma’s programme is presented in collaboration with major venues and festivals, reaching large audiences across the UK and internationally.My work focused on fundraising and marketing. I led applications for numerous successful project grants (ranging from £10,000 to £20,000) and coordinated our Arts Council England National Portfolio (ACE NPO) reporting and renewal. Forma’s marketing strategy focuses largely on digital marketing, with two primary audiences—the arts industry and the general public. I was able to increase annual digital audiences by 70%, exceeding all ACE targets.I resigned in April to concentrate on my MA dissertation, which focuses on film festivals, service design, and the creative class. The title of the work is: "How could film festivals improve their marketing and programming to deepen their relationship with creative professionals who actively engage with arts and culture?"Full-time, permanent, paid.http://forma.org.uk -
Events CoordinatorBritish Film Institute Jan 2016 - Apr 2016London, United KingdomThe BFI is the lead organization for film in the UK. It combines cultural, creative, and industrial roles, overseeing the BFI National Archive, the BFI Reuben Library, film distribution, exhibition, and education at BFI Southbank and BFI IMAX, as well as publishing and festivals. BFI Flare: London LGBT Film Festival is held every spring at BFI Southbank. In 2016, the 30th edition of the festival is organized from March 16–27. Over 23,500 people attended the festival in 2015.As the Events Coordinator for BFI Flare, I was responsible for the preparation and delivery of all public cinema events and live performances during the festival. I was able to combine my previous experience in more senior roles with the collective expertise and connections of the UK’s leading film organization to successfully deliver 21 public events during the twelve-day festival. I also provided production support for other key festival activities, including the Festival Programme Launch and gala parties.This fixed-term post was an excellent first job for me in London, as it gave me valuable experience working within a very large arts organization (the BFI employs hundreds of people).Full-time, fixed term, paid.http://www.bfi.org.uk/flarehttp://www.bfi.org.uk/ -
Executive ProducerHelsinki Pride Nov 2014 - Oct 2015HelsinkiHelsinki Pride is the largest human rights event in Finland, a week focused on gender and sexual minorities. The Pride week is packed with rainbow-colored programs, including lectures on current topics, discussions, workshops, sunny picnics, and various cultural events. Helsinki Pride culminates in the Pride Parade, which begins at Senaatintori Square. The parade continues with a park party and later the Pride closing party. In 2015, the parade had 25,000 participants, making it one of the biggest outdoor events in Finland. The total attendance for Pride Week exceeded 42,000.As the Executive Producer, my responsibilities included planning and coordinating Pride Week, fundraising, budgeting, collaborating with companies and organizations, recruiting and managing the production team, co-creating programs with stakeholders and customers, planning marketing and social media strategies, and managing press and public relations.Due to my strong fundraising, sales, and budget management skills, I was able to double the annual revenue. This allowed me to hire two additional staff members and produce the most extensive program in Helsinki Pride’s history.The position was full-time, permanent, and paid. I left in October after moving to London.https://fi-fi.facebook.com/helsinkipride/http://www.helsinkipride.fi -
Marketing CoordinatorHelsinki International Film Festival - Love & Anarchy Jun 2012 - Oct 2014HIFF - Love & Anarchy is the largest film festival in Finland, highly respected by both critics and an audience of over 60,000 people. As the Marketing Coordinator, my responsibilities spanned four key areas: advertising (buying & selling ad spaces, radio ad production, planning), corporate cooperation (negotiating and managing corporate relations and deals), social media (content creation & management), and event production (permits, staff/info relations, club nights, acquisitions, etc.).I worked at HIFF from June to October over the course of three years.Full-time, fixed-term, paid.http://hiff.fi/en/https://www.facebook.com/helsinkifilmfestival/In the media section:The "Love & Anarchy 2014 trailer" marketing campaign, which I managed, was a huge success. The original and fan versions collectively garnered hundreds of thousands of views in one week, significantly boosting ticket sales.
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Executive ProducerTöölön Juhlaviikko Jan 2013 - Jun 2013Helsinki, FinlandTöölö Festival was a 5-day event organized by Töölö-seura and Töölö-liike. I worked as the Executive Producer for the festival, leading a team of four people. At the time, I lived in the Töölö district of Helsinki and decided that our neighborhood needed a block party of its own. We teamed up with Arto Sivonen from Måndag creative agency and pitched the idea to Töölö-seura and Töölö-liike. Although it was a relatively small festival, we managed to attract significant media attention and achieved an attendance of 6,000 people.Full-time, fixed-term, paid.https://www.facebook.com/events/536253533092577/http://www.mandag.fi/?lang=en
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Production AssistantCity Of Helsinki, Event Office Apr 2012 - Jun 2012Helsinki Day is organized every year in June by the City of Helsinki. During this day, hundreds of small events are held around the city, all coordinated by the Event Office. As the production assistant, I coordinated approximately one-third of these events.In 2013, the tasks of the Event Office were reassigned to a different department within the municipal government.Full-time, fixed-term, paid.
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Project AssistantPink Eminence Oy Sep 2011 - Dec 2011Helsinki, FinlandPink Eminence is a company specializing in communications, sponsorship, and consulting, with its focus on the relationships between the arts and business. My work concentrated on sponsorship and concept design. I planned conference events and cooperation models, worked in sales, and executed a benchmark research project. During my time there, I learned a great deal about the opportunities between rightsholders and businesses, building a foundation for success in my more recent projects.Part-time, fixed-term, paid.http://pinkeminence.fi/english/ -
Producer (Stage Program + Infratechnical)Nuori Suomi - Your Move Sep 2010 - Jun 2011Helsinki, FinlandYour Move was a 6-day event organized by Nuori Suomi ry, the national organization for promoting youth sports in Finland. The event took place in May-June 2011 and attracted an attendance of 50,000 people. I was one of the producers, with my responsibilities focusing on planning the stage program and managing the infratechnical production of the festival area. We had two stages, for which I planned and booked the program, featuring over 20 Finnish bands, 30+ other shows, DJs, etc.Managing the infratechnical production meant that I was in charge of organizing water, power, fencing, sound management, etc., in collaboration with the companies responsible for these services. Despite my young age, Nuori Suomi ry gave me a lot of responsibility and trust, even though I didn’t have much experience at the time. This was incredibly motivating, and I still consider Your Move to be one of the defining moments in my career.Nuori Suomi ry is no longer active, as it merged with two other sports organizations to form the Finnish Sports Confederation, Valo ry.Full-time, fixed-term, paid. -
Production Assistant / InternHelsinki Design Week Jun 2010 - Sep 2010Helsinki Design Week is the largest design event in Finland. I produced a book titled “Trendbook” in collaboration with Dutch Design Week. The book consisted of nine different themes, each commented on by numerous Dutch and Finnish experts from various fields.Part-time, fixed-term, paid.http://www.helsinkidesignweek.com/?lang=enhttps://www.facebook.com/HelsinkiDesignWeek/
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Production Assistant / InternEastway Apr 2010 - Jun 2010Eastway was one of the largest full-service event production companies in Finland. It has since merged with another company and is now known as Bright Finland Ltd.I worked as a production assistant on three very different projects:-Haitaripainia (Contacting the press, ticket sales, catering, floor management)-Turkuun, Turkuun! @ Senaatintori (Catering & runner)-Kaisafest (Construction & runner)Part-time, fixed-term, paid.http://www.brightgroup.fi/en/
Aleksi Saikkonen Skills
Aleksi Saikkonen Education Details
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Ma Arts And Cultural Enterprise -
Arts & Cultural Management (Ba Hons)
Frequently Asked Questions about Aleksi Saikkonen
What company does Aleksi Saikkonen work for?
Aleksi Saikkonen works for Riviera Cinemas
What is Aleksi Saikkonen's role at the current company?
Aleksi Saikkonen's current role is (Marketing) Communications Manager.
What is Aleksi Saikkonen's email address?
Aleksi Saikkonen's email address is al****@****ail.com
What is Aleksi Saikkonen's direct phone number?
Aleksi Saikkonen's direct phone number is +4479285*****
What schools did Aleksi Saikkonen attend?
Aleksi Saikkonen attended University Of The Arts London, Humak University Of Applied Sciences, University Of Turku.
What skills is Aleksi Saikkonen known for?
Aleksi Saikkonen has skills like Event Management, Social Media Marketing, Event Planning, Social Media, Marketing, Management, Festivals, Public Relations, Advertising, Project Planning, Sponsorship Sales, Sponsorship Relations.
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