Aleks Reljic

Aleks Reljic Email and Phone Number

Executive in DTC Ecommerce, Growth / Digital marketing, Digital Transformation, Amazon channel management across CPG/Food, Apparel, Sporting Goods, Medical Devices and Technology categories. @ Therabody
Aleks Reljic's Location
San Diego, California, United States, United States
Aleks Reljic's Contact Details
About Aleks Reljic

Proven Executive/Vice President of Ecommerce B2C/B2B, Growth Marketing, Amazon Channel management (3P Seller Central/1P Vendor Central), P&L Management, Digital Marketing leader and strategist, Change Management, Performance Improvement, experienced Omni-channel leader. Managed P&Ls from $10M to over $400M, marketing budgets from sub $1M to over $100M. Effectively crossed CPG, Food, Apparel, Sporting Goods, Consumer Electronics, PC Technology, Mobile, Medical Devices categories. Areas of expertise:Direct to Consumer (DTC) | Ecommerce | Growth Marketing | Amazon 1P/3P | Profit and Loss (P&L) Responsibility | Digital Marketing | Digital Transformation | Demand Generation | SEO, CRM, Social | Project Management | Analytics | B2C | B2B Examples of projects and experiences• Full P&L accountability for DTC businesses from $10M to over $400M• Reporting teams of less than 5 and up to 300 team members• Managing complex multi-store Amazon presence (1P and 3P FBA/FBM)• Successfully implemented and scaled several B2B Ecommerce sites on different platforms• Implementation of complex fractional revenue attribution system for Digital Marketing• Full digital marketing demand generation stack management with internal and external resources/agencies• Negotiating and implementing numerous technology solutions from Ecommerce platforms (Oracle, Magento, SalesForce Commerce Cloud), CRM systems, Analytics systems, Testing, and personalization tools, SEO developmentHow I Improve Performance: • Increased conversion rates on Amazon by 25% by introducing a new operational, reporting, sales, and content optimization process.• Raised mobile device conversion rates up to 90% year-over-year.• Transformed a small business operation into a global enterprise Direct to Consumer business.• Grew programs 45%+ year-over-year by introducing new means of demand generation.Reducing Organizational Costs:• Secured 30% cost savings by re-working media agency relationships. • Saved company fees in Magento, Adobe Analytics, and CRM contracts.• Decreased various agency fees by up to 33% and Ad Serving fees by 2.5%+.My Strategies to Spearhead Market Growth:• Launched 6 new marketplaces globally on the newly introduced Channel Advisor platform.• Re-negotiated technology stack for eCommerce/digital marketing to an enterprise global scale. • Involved in the implementation of a new eCommerce platform, advertising revenue attribution system, and other aspects of digital transformation.

Aleks Reljic's Current Company Details
Therabody

Therabody

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Executive in DTC Ecommerce, Growth / Digital marketing, Digital Transformation, Amazon channel management across CPG/Food, Apparel, Sporting Goods, Medical Devices and Technology categories.
Aleks Reljic Work Experience Details
  • Therabody
    Vice President Dtc (Ecommerce And Marketplace Gm)
    Therabody Apr 2024 - Present
    Los Angeles, California, Us
    Managing P&L for www.therabody.com and Amazon/marketplace channels.
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  • Self-Employed
    Founder | Ceo: D2C Ecommerce, Amazon Seller Central, Growth Marketing Consulting Practice
    Self-Employed May 2021 - Present
    Consulting/managing all aspects of DTC channels with a focus on eCommerce and growth marketing, market development, technical leadership, and Amazon channels.
  • Localbeach
    Chief Digital Officer (Cdo)
    Localbeach Mar 2023 - Present
    Leading growth and optimization of all aspects of www.localbeach.com DTC eCommerce and demand generation. Beach apparel and fashion brand out of Encinitas, CA now in hypergrowth stage.
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  • Well Iq
    Member Board Of Directors
    Well Iq Sep 2021 - Present
    San Diego, California, Us
    Well iQ benefits your business by driving staff accountability, empowering patient feedback, and improving patient satisfaction. Positive public reviews result from an improved patient experience encompassing the entire patient journey.
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  • Modern Gourmet Foods
    Executive Vice President Of Dtc Ecommerce, Digital/Growth Marketing And Amazon
    Modern Gourmet Foods Mar 2021 - Apr 2023
    Santa Ana, California, Us
    Global leader for online channels, Amazon and other marketplaces, eCommerce, Growth Marketing.• Achieved 70%+ growth in mature markets and multiple growth rates in developing markets.• Attained 3X in revenue for a new ecommerce branded site (www.thoughtfully.com).
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  • Djo Global
    Global Vice President Of Ecommerce (B2C, B2B), Digital/Growth Marketing, Amazon
    Djo Global May 2016 - Dec 2020
    Dallas, Tx, Us
    Full P&L responsibility for DTC (B2C) and B2B eCommerce and Amazon Channels (1P, 3P). Leading global re-platforming and digital transformation for B2C and B2B eCommerce. Strategy and channel management between owned channels and Amazon. Digital/growth direct response marketing and demand generation, agency management.• B2C site revenue growth of 40%+ in 2020, Amazon 3p growth over 30x in 3 years, and the best performing site 4X in 3 years.• Started B2B Ecommerce from the ground up with 20%+ share of Rev.• Re-platformed/re-launched sites on Magento 2 (4-6 months), B2B site on iStore Oracle platform.• Oversaw 4 B2C/3 B2B sites, Amazon 1P/3P, and eBay.
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  • Otterbox
    Global Head Of Ecommerce, Digital/Growth Marketing
    Otterbox Feb 2014 - Apr 2016
    Fort Collins, Co, Us
    Full P&L for global eCommerce sales and profit achievement, technology roadmap and strategy, digital/growth marketing and budget, media agency management, and overall maximization of business impact while deploying global eCommerce platform and digital marketing ecosystem• Grew eComm channel to 3rd biggest and the most profitable (37%+ growth in rev) in 2 years.• Attained 2X+ increase in conversion rate in Call Center operation year-over-year.• Re-launched 2 brands with new site designs and a major platform improvement.
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  • Ebay Enterprise
    Executive Advisory Client Board Member For Ecommerce Enterprise Products
    Ebay Enterprise May 2013 - Feb 2014
    Us
    Advising eBay Enterprise eCommerce solutions Group in areas of features, functionality, roadmap priorities spanning promotional engines, management, SEO, omni-channel, B2C and B2B segments, optimization, testing and other aspects of eCommerce platform development.
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  • Sony Electronics
    Vice President, Ecommerce And Digital/Growth Marketing
    Sony Electronics Apr 2011 - Feb 2014
    San Diego - Us | Tokyo - Jp, Us
    Full P&L for eCommerce Sales, Platform (digital transformation), Call Center Sales, Web Metrics, Demand Generation/Growth Marketing, and Creative teams for US Sony Direct Online Store• Grew revenue over 30% and profit from Break even to most profitable BU in Sony Electronics US• Maintained the same level of qualified traffic as the prior year despite a 40%+ budget decrease• Grew programs 45%+ year-over-year by introducing new means of demand generation• Supported Search Engine Optimization (SEO) with 50% growth YoY.
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  • Sony
    General Manager, Director Of Merchandising Sony Direct
    Sony May 2010 - Apr 2011
    Tokyo, Jp
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  • Lenovo
    Director Of Growth Marketing/Demand Generation, Lenovo.Com
    Lenovo Feb 2009 - May 2010
    Morrisville, Nc, Us
    • Maintained the same level of qualified traffic as the prior year despite a 40%+ budget decrease.• Oversaw all aspects of Demand Generation/Performance Media for the Online Business Unit, including Creative, Media, Agency Relationship, SEM/SEO, strategy, and innovation.
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  • Lenovo
    Director Consumer Services World Wide
    Lenovo 2008 - May 2010
    Morrisville, Nc, Us
    Led build out of Consumer Services as a highly profitable revenue stream as well as a brand differentiator World Wide. Designed strategy, channel programs, portfolio and product development/marketing. Actively engaged with regional teams from US, Japan, Australia, ASEAN, India, EU, China to drive sales and marketing initiatives in very challenging channel environments. Established pricing and promotional activities world wide. Annual Sales plan for over $50 million in 2008. Accomplishments• Drove hyper-growth in Services Sales around the world -US at 450% Q4/Q1. India, ASEAN at 300%+ Q4/Q2. -EMEA Region growth at 200%+ Q4/Q3• Launched Lenovo Online Data Backup Services World Wide in partnership with EMC
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  • Lenovo
    Apac Director Services Sales And Marketing
    Lenovo Aug 2008 - Dec 2008
    Morrisville, Nc, Us
    While managing Consumer Services sales and marketing world wide, I was asked by the senior management to provide support in APAC as a transition leader for Regional Services Sales for all segments (Consumer through Large Enterprise) for India, Japan, ASEAN and ANZ. Managed team of Sales staff, Marketing and Operations.Accomplishments• Developed new reporting system to track comprehensive business performance against goals by Country/Segment/Product/key metrics• Established new forecasting process for annual operating planning and quarterly forecasting• Introduced new processes to streamline pricing and promotional activities • Drove over $15+ million in highly profitable Services Contract Value for calendar Q4 2008
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  • Gateway Inc
    Director General Manager, Consumer
    Gateway Inc 2005 - 2007
    Irvine, Ca, Us
    Responsible for turning around Direct Consumer BU into profitable one through management of P&L, day to day running of business activities, demand planning, demand generation, promotions, pricing, offer development and positioning. Accomplishments• Restructured business unit and turned it into a profitable unit co-existing with Retail business unit • Implemented streamlined process and management process of product/price/promotion/merchandising • Provided close guidance to Gateway’s IT Web teams for complete re-design of www.gateway.com infrastructure, merchandising tools, merchandising capabilities, customer experience and profit optimization• Reversed negative Contribution Margin loss from -1.4% to +1% prior to leaving Gateway Inc.• Direct BU SG&A lowered by 56% in Q2 of 2007 to $4 million (from $9.3 million)• 15% growth in Gross Profit to $21.3M at 25% Gross Margin % on $85 million Revenue in Q4 of 2006
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  • Gateway Inc
    Director Of Consumer And Small Business Growth Marketing
    Gateway Inc 2004 - 2005
    Irvine, Ca, Us
    Responsible for all integrated marketing planning and executing of Direct Channel business unit focusing primarily on demand generation and performance, interaction with Ad and Media agencies, ad creation process, CRM activitiesAccomplishments • Instituted highly integrated marketing planning process of product/promotion/ad testing/sales force planning where all pieces of business planning must be working together with demand generation in order to get optimal results and business efficiencies• Completely re-organized the way advertising budget is spent from “classic” where TV, print and catalogs comprise 80% of media spend to “online only” 100% - where SEO, Natural Search, email, guerilla marketing and social networks dominate• Increased ROAS/ROI to double digits across multiple media during 2005 Back to School Campaign• Paid Search of 14:1. Catalog 13:1. Email 20:1.• Managed Ad Spend down by 50% on Gross basis and down to 3.3% on Net as % of Revenue (vs 2003)
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  • Gateway Inc
    Senior Marketing Manager - Demand Generation And Integrated Marketing
    Gateway Inc 2001 - 2004
    Irvine, Ca, Us
    Managed integration and implementation of promotions and advertising for multi-channel consumer business unit (Retail, Phones, Web). Owned the Integrated Marketing Communications Calendar and day to day implementation of the plan. Worked with Ad, Media and CRM agencies on briefing, ad creation and campaign planning.Accomplishments• Re-organized Free Standing Insert (FSI) production and product allocation process for more optimized planning and forecasting integration• Planned most successful Back to School campaign to date. 40% growth in Notebooks year-over-year.• Planned two national events (entirely supported through co-op) which generated 8-15% lift in revenue • Reworked and defined new segmentation strategy for US Consumer Market
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Aleks Reljic Skills

E Commerce Strategy Multi Channel Marketing Marketing Crm Management Integrated Marketing Marketing Strategy Strategic Partnerships Direct Marketing Online Advertising Web Analytics Cross Functional Team Leadership B2b Go To Market Strategy P&l Management Leadership Competitive Analysis Sales Seo Retail Demand Generation Market Research Business Strategy Advertising Market Planning Pricing Forecasting Digital Media Segmentation Product Planning Consumer Electronics Ppc Negotiation Merchandising Business Planning Marketing Management Trade Shows Online Campaign Management Sales Enablement Retail Category Management Collateral Selling Skills Product Marketing Field Marketing Product Management Channel Selling Brand Management Product Launch Digital Transformation Amazon Market Place

Aleks Reljic Education Details

  • University Of South Dakota
    University Of South Dakota
    Marketing

Frequently Asked Questions about Aleks Reljic

What company does Aleks Reljic work for?

Aleks Reljic works for Therabody

What is Aleks Reljic's role at the current company?

Aleks Reljic's current role is Executive in DTC Ecommerce, Growth / Digital marketing, Digital Transformation, Amazon channel management across CPG/Food, Apparel, Sporting Goods, Medical Devices and Technology categories..

What is Aleks Reljic's email address?

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What is Aleks Reljic's direct phone number?

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What schools did Aleks Reljic attend?

Aleks Reljic attended University Of South Dakota.

What are some of Aleks Reljic's interests?

Aleks Reljic has interest in Pc Gaming, Car Enthusiasts, Photography.

What skills is Aleks Reljic known for?

Aleks Reljic has skills like E Commerce, Strategy, Multi Channel Marketing, Marketing, Crm, Management, Integrated Marketing, Marketing Strategy, Strategic Partnerships, Direct Marketing, Online Advertising, Web Analytics.

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