Aleks Reljic Email & Phone Number

Los Angeles, California, US

Managing P&L for www.therabody.com and Amazon/marketplace channels.

Consulting/managing all aspects of DTC channels with a focus on eCommerce and growth marketing, market development, technical leadership, and Amazon channels.

Leading growth and optimization of all aspects of www.localbeach.com DTC eCommerce and demand generation. Beach apparel and fashion brand out of Encinitas, CA now in hypergrowth stage.

San Diego, California, US

Well iQ benefits your business by driving staff accountability, empowering patient feedback, and improving patient satisfaction. Positive public reviews result from an improved patient experience encompassing the entire patient journey.

Santa Ana, California, US

• Global leader for online channels, Amazon and other marketplaces, eCommerce, Growth Marketing.
• Achieved 70%+ growth in mature markets and multiple growth rates in developing markets.
• Attained 3X in revenue for a new ecommerce branded site (www.thoughtfully.com).

Dallas, TX, US

• Full P&L responsibility for DTC (B2C) and B2B eCommerce and Amazon Channels (1P, 3P). Leading global re-platforming and digital transformation for B2C and B2B eCommerce. Strategy and channel management between owned.
• B2C site revenue growth of 40%+ in 2020, Amazon 3p growth over 30x in 3 years, and the best performing site 4X in 3 years.
• Started B2B Ecommerce from the ground up with 20%+ share of Rev.
• Re-platformed/re-launched sites on Magento 2 (4-6 months), B2B site on iStore Oracle platform.
• Oversaw 4 B2C/3 B2B sites, Amazon 1P/3P, and eBay.

Fort Collins, CO, US

• Full P&L for global eCommerce sales and profit achievement, technology roadmap and strategy, digital/growth marketing and budget, media agency management, and overall maximization of business impact while deploying.
• Grew eComm channel to 3rd biggest and the most profitable (37%+ growth in rev) in 2 years.
• Attained 2X+ increase in conversion rate in Call Center operation year-over-year.
• Re-launched 2 brands with new site designs and a major platform improvement.

US

Advising eBay Enterprise eCommerce solutions Group in areas of features, functionality, roadmap priorities spanning promotional engines, management, SEO, omni-channel, B2C and B2B segments, optimization, testing and other aspects of eCommerce platform development.

San Diego - US | Tokyo - JP, US

• Full P&L for eCommerce Sales, Platform (digital transformation), Call Center Sales, Web Metrics, Demand Generation/Growth Marketing, and Creative teams for US Sony Direct Online Store
• Grew revenue over 30% and profit from Break even to most profitable BU in Sony Electronics US
• Maintained the same level of qualified traffic as the prior year despite a 40%+ budget decrease
• Grew programs 45%+ year-over-year by introducing new means of demand generation
• Supported Search Engine Optimization (SEO) with 50% growth YoY.

Tokyo, JP

Morrisville, NC, US

• Maintained the same level of qualified traffic as the prior year despite a 40%+ budget decrease.
• Oversaw all aspects of Demand Generation/Performance Media for the Online Business Unit, including Creative, Media, Agency Relationship, SEM/SEO, strategy, and innovation.

Morrisville, NC, US

• Led build out of Consumer Services as a highly profitable revenue stream as well as a brand differentiator World Wide. Designed strategy, channel programs, portfolio and product development/marketing. Actively engaged.
• Drove hyper-growth in Services Sales around the world -US at 450% Q4/Q1. India, ASEAN at 300%+ Q4/Q2. -EMEA Region growth at 200%+ Q4/Q3
• Launched Lenovo Online Data Backup Services World Wide in partnership with EMC

Morrisville, NC, US

• While managing Consumer Services sales and marketing world wide, I was asked by the senior management to provide support in APAC as a transition leader for Regional Services Sales for all segments (Consumer through.
• Developed new reporting system to track comprehensive business performance against goals by Country/Segment/Product/key metrics
• Established new forecasting process for annual operating planning and quarterly forecasting
• Introduced new processes to streamline pricing and promotional activities
• Drove over $15+ million in highly profitable Services Contract Value for calendar Q4 2008

Irvine, CA, US

• Responsible for turning around Direct Consumer BU into profitable one through management of P&L, day to day running of business activities, demand planning, demand generation, promotions, pricing, offer development and.
• Restructured business unit and turned it into a profitable unit co-existing with Retail business unit
• Implemented streamlined process and management process of product/price/promotion/merchandising
• Provided close guidance to Gateway’s IT Web teams for complete re-design of www.gateway.com infrastructure, merchandising tools, merchandising capabilities, customer experience and profit optimization
• Reversed negative Contribution Margin loss from -1.4% to +1% prior to leaving Gateway Inc.
• Direct BU SG&A lowered by 56% in Q2 of 2007 to $4 million (from $9.3 million)

Irvine, CA, US

• Responsible for all integrated marketing planning and executing of Direct Channel business unit focusing primarily on demand generation and performance, interaction with Ad and Media agencies, ad creation process, CRM.
• Instituted highly integrated marketing planning process of product/promotion/ad testing/sales force planning where all pieces of business planning must be working together with demand generation in order to get optimal.
• Completely re-organized the way advertising budget is spent from “classic” where TV, print and catalogs comprise 80% of media spend to “online only” 100% - where SEO, Natural Search, email, guerilla marketing and.
• Increased ROAS/ROI to double digits across multiple media during 2005 Back to School Campaign
• Paid Search of 14:1. Catalog 13:1. Email 20:1.
• Managed Ad Spend down by 50% on Gross basis and down to 3.3% on Net as % of Revenue (vs 2003)

Irvine, CA, US

• Managed integration and implementation of promotions and advertising for multi-channel consumer business unit (Retail, Phones, Web). Owned the Integrated Marketing Communications Calendar and day to day implementation.
• Re-organized Free Standing Insert (FSI) production and product allocation process for more optimized planning and forecasting integration
• Planned most successful Back to School campaign to date. 40% growth in Notebooks year-over-year.
• Planned two national events (entirely supported through co-op) which generated 8-15% lift in revenue
• Reworked and defined new segmentation strategy for US Consumer Market