Aleks Ristic Email & Phone Number

Munich Area, Germany

Founded the EMEA subsidiary, managing global sales operations and identifying partnerships for intelligent camera solutions, leading to business growth.

Munich Area, Germany

Contributed strategic guidance in digital strategy, investment strategies, and start-up methodologies.

Vedano Olona, Lombardy, Italy

Led a team of 80 while restructuring strategic and operational processes to reduce costs.Optimised procurement, production and financing, leading to a turnaround from negative results to break-even within 18 months.Successfully implemented an MBO while closing an investment round with Trentino Sviluppo, facilitating the company's acquisition preparation and sale to Eriplast Spa.

Munich Area, Germany

Crafted and executed a strategy to optimize sales outside the existing network, forming deals with retail partners in Europe and Asia for the BMW Lifestyle department.Initiated and managed a procurement initiative for higher-profit electronic products in China.Worked closely with cross-functional teams.

Munich, Belgrade

Pioneered the GPS sector with sensor-supported action cameras, embedding performance data into video.Closed multiple investment rounds and build a development team in Belgrade.Established global sales networks and forging partnerships with prestigious brands like Porsche, Völkl/Marker and Lamborghini.Successfully initiated and managed the acquisition of the company by TomTom.

Zug, Switzerland

Contributed as an advisory board member, overseeing marketing strategy and M&A activities.Successfully kicked off and executed the acquisition and integration of OneStepAhead, a navigation software company, into the Group.Initiated together with O'Neill the co-development of the first winter sports jacket with GPS functionality.

Boston, Viareggio

Formulated the business strategy for the outdoor map division at Navionics, a global leader in marine and outdoor cartography.Established sales and support teams, effectively managing all sales and marketing activities.

Chicago, London

After the acquisition by Brunswick, managed sales growth from 0 to over $5 million in 18 months by expanding the worldwide distribution network across 20+ countries. Leading a worldwide sales and marketing team.Member for the Executive team of Brunswick New Technologies.

London, Munich

Pioneered the creation of the first GPS-based speed and distance measuring device for outdoor sports enthusiasts.Successfully navigated the acquisition of the company by Navman, eventually leading to the sale of assets to Brunswick Corp.

Munich

Innovated a mobile marketing solution, achieving a patent grant and sale of surfID AG to bruNET AG, now part of Google.Leading sales operations and investor relations.

Munich, Zurich, Trento

Played a pivotal role in executing the go-to-market strategy and building an international key-account sales organisation for Cybernet AG, an ISP operating in the DACH countries.Managed post-acquisition integration of ISPs across Austria, Italy, and Switzerland.

Bachelor Of Business Administration - Bba, Management And Tourism

Activities and Societies: Lecturer for the Allianz Management Training Program for Entrepreneurship from 2008 to 2017. Lecturer.

High School Exam