Senior Manager for Music Marketing and Brand Management firm that represents entertainment brands, emerging technologies, GRAMMY-winning producers/audio engineers/music artists, and social media influencers.Secure and negotiate major deals in music publishing, TV/Film sync licensing, producer agreements, corporate sponsorships, software development, product design, and celebrity brand partnerships.Provide creative direction, establishing brand identity guidelines, overseeing graphic design, and video production for content creation.

Product Marketing Manager that oversaw global marketing launches for multiple product divisions, including pro audio software/hardware, virtual instruments, synthesizers, and mobile iOS software/hardware, for pioneering music technology company, best known for designing the iRig (first iOS mobile audio interface for Apple iPhones), T-RackS mixing/mastering software and iLoud studio monitors.Produced and hosted programming for Mix Magazine's MixNYC Immersive event, leading to IK Multimedia's recognition as one of the "Top 23 Companies to Watch in 2023,” citing my event programming “stole the show.”Collaborated directly with CEO, U.S. Managing Director, and Director of Sales & Marketing to lead the go-to-market (GTM) strategy for major releases.Secured game-changing product placements, including Hip Hop Artist Lil Baby's #1 sophomore album “It’s Only Me,” which was mixed exclusively using IK Multimedia's iLoud Precision MTM studio monitors.Built and maintained a strong artist relations network, collaborating with GRAMMY-winning and Multi-Platinum producers, engineers, artists, and social media influencers on content creation.Developed and negotiated strategic B2B partnerships with industry leaders.Collaborated with cross-functional global teams, ensuring a cohesive brand experience and overseeing creative direction for major software and hardware product launches.Wrote and directed product videos and marketing campaigns for key products.Music Producer and Engineer for company’s in-office recording studio; responsible for scripting, producing, and hosting video tutorials for the company’s YouTube channel.Led lifecycle programs (loyalty, advocacy, retention) by creating customer-centric campaigns and leveraging data to refine strategies.Coordinated with third-party agencies to produce marketing assets and content.Recruited audio engineers, musicians, and recording artists for custom preset creation for products like UNO Synth Pro and TASCAM Tape Collection.

Manage U.S. marketing initiatives and VIP artist relations for renowned Swedish keyboard instrument manufacturer, known for pioneering the first keyboard sampling instrument used on countless hit songs by music artists, including The Beatles "Strawberry Fields Forever, The Moody Blues "Nights in White Satin," and Ed Sheeran's "Shape of You."Expanded brand awareness in Hip Hop and R&B, resulting in increased sales revenue and customer base for Mellotron.Led sales efforts with high-profile VIP music clients.Served as brand ambassador at North American trade shows and industry conferences.

Music Producer, Audio Engineer and SESAC-affiliated songwriter specializing in producing and mixing recording artists in Pop, Rock, Electronic, Country and Hip Hop.Recognized for my excellent customer service as a top music service provider by Thumbtack with “2017 Top Pro” and “2018 Top Pro” awards.Extensive project management experience, overseeing cross-functional project schedules using project management tools to coordinate international creative and technical teams.Secured and negotiated an exclusive music licensing deal with L’Oréal Group for a Maybelline New York and Google Voice music campaign.Compose and produce original music libraries, leading to TV sync placements on Amazon, Bravo, E!, Oxygen, MTV, and VH1.Serve as contract administrator for master/sync licenses, production and publishing deals, songwriter split sheets, and work-for-hire freelancer agreements.

Recruited by CEO to lead marketing strategies and business development initiatives for various projects with this advertising agency.Conducted data analysis, providing insights on competitor analysis, market research, and business strategy.

Conducted daily business development with managing partner, driving international business strategy for clients ranging from early-stage companies to Fortune 500 corporations.Surpassed national sales goals, securing new client contracts, and earning recognition from the managing partner and chairman.Produced a webinar for the security industry that attracted 350+ attendees, praised by trade press as “groundbreaking.”Researched, analyzed, and authored a comprehensive competitor analysis for a manufacturing client’s go-to-market (GTM) strategy.Served on the Organizing Committee for the M&A Advisor 2010 “40 Under 40” Awards.Managed daily office operations, including scheduling executive calendars, coordinating domestic/international travel, and handling expense reports.

Assisted Emmy-winning Composer Scott Singer with recording sessions for various music artists.Supported event management for Universal Audio’s “UAD-2 State of the Emulation” in-studio seminar and VIP after-party to celebrate the UAD-2 mixing plug-in launch at the 125th Audio Engineering Society Convention. Led live product demonstration that showed an A/B comparison between the new UAD-2 software products and the matching analog hardware.Managed equipment setup for live performances at the GRAMMY Foundation’s Annual Bay Area Membership Celebration.Conducted studio tours for prospective clients, enhancing client engagement.Assisted Studio Manager with inventory control, equipment purchases, invoicing, calendar booking, and session file management.Key holder responsible for opening and closing the recording studio.

Assisted Lead Technician with assessing and solving technical problems with SSL and Neve analog recording consoles in recording studios at Musicians Institute campus.

Contributed to making SpotDJ the fastest-growing music app on Facebook as part of a software start-up team.Provided administrative support to the Marketing Director, including calendar and travel scheduling, as well as content management for the website and social media.Coordinated and conducted interviews with major label and independent music artists for personal commentary on their new song releases using the SpotDJ application.

Marketed album releases for independent record label distributed through RED MUSIC Distribution (formerly owned by Sony), including global music distribution for renowned independent Hip Hop Group The Living Legends and their Legendary Music music releases.Managed San Francisco street team promotions for Hip Hop music group People Under the Stairs' “Stepfather” album, coordinating in-store live performances at Amoeba Records and distributing marketing materials to college campuses.Assisted in the album launch of Hip Hop duo Blood of Abraham’s "Eyedollartree" album, featuring previously unreleased material from Eazy-E's Ruthless Records.Fostered relationships with tastemaker music and fashion stores to enhance brand awareness and secure product placement.Developed partnership marketing strategies with streetwear fashion, skateboard and snowboard retail stores to drive album sales.Assisted with distribution to retail chains, handling shipping/receiving and fulfilling online orders.Sales Associate for record store retail location.