Marketing Director: @pantheramadrid @nomada_mad @istarclub @rubiconmadrid @laflaca_madridMore about me: @alelitamiguez

Empresa dedicada a servicios de marketing, concierge, promoción y convocatoria. Hemos realizado eventos que van desde las 150 personas a 2500 personas en rotación en locales de Madrid. Algunos de nuestros clientes son Florida Retiro, Teatro Kapital, Club Alma, Ramses, Panthera, Liberty, Teatro Barceló, Panda, Terraza Tayrona, La Única, entre otros.

Founder of a consulting firm focused in corporate and marketing communications. Knowledge in social media strategies, planning, media PR, content, promotional activities (BTL) and events.Also launching my new blog mybeautifulpath.com where I share my experiences as a marketing maniac for +10 years.

- Identify, develop and evaluate the marketing strategy- Direct the hiring, trainign and performance evaluations of marketing staff (7)- Negociate contracts with vendors or distributors- Sales enablement: communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products- Develop and execute customer engagement programs, ongoing customer communication, and targeted install base campaigns that result in higher customer retention and cross-selling / upselling- Developing periodic plans for Alliances- Own and oversee our PR strategy- Plan, write, edit, test and improve content including interface language, product education materials, product names, navigational nomenclature and other content throughout modelsoftheworld.com experiences, elevating the overall quality of our work

- Leader of the marketing staff in a company dedicated to e-commerce along its 4 areas of business: Caracas, Escapes, Regiones and Products- Oriented to create new products (profitability)- Develop strategies that meet the needs and demands of the market- Responsible for the growth of the marketing team: Customer Care, Planning, Social Media, Web Site Content and Analytics- Functions related to measurement of campaigns, SEO, advertising, and others.- High demand in creativity and innovation.

- Special knowledge of the client’s behavior, with focus in the core products of the business, to design and implement massive campaigns of loyalty, brand awareness and uptake and profitability of the portfolio- Responsible for the Social Media strategy and ensuring conversations and connection between the brand and our customers/prospects- Facilitator for the SMS channel as a key tool for product campaigns to increase the profitability and decreasing the disconnection of customers

- Management of the entire portfolio of clients: Kellogg’s, Pepsico Venezuela, Empresas Polar, Heinz, 3M, Diageo, and others- Design of marketing strategies to solve our clients problems- Specific PR campaigns or launch events: responsable for the entire production team- Proposal presentation for our clientes- Leadership in the company- BTL Marketing- Strategic planning of the company- Social media analyst