Alejandra Castillejos Longoria Email & Phone Number

Monterrey, N.L., Mx

San Pedro Garza García, Nuevo León, México

PLX is a 2-year program with 4 rotations within Grupo Xignux, where the corporate office selects candidates with leadership skills and high-performance potential to carry out impactful continuous improvement projects.-1st Rotation: Xignux Projection Model at Xignux: Development of Projection Model for 4 Divisions (Viakable, Prolec, Qualtia, and BYDSA) at Grupo Xignux, Monterrey, MX. Project to create an automated financial model integrating historical data, future projections, and key driver detection for four different companies

Monterrey, Nuevo León, México

Design and Structure of POC Application (Financial Consolidation):• Participated in designing a modular application architecture for seamless business unit integration.• Developed standardized algorithms and a data validation system to ensure accurate and consistent financial consolidation.• Coordinated comprehensive testing and provided training and support to end-users for successful adoptionPreparation of the Annual Expense Budget via SAP Analytics | SAP/Hannah/BPC:• Designed and configured interactive SAP dashboards to monitor budget progress, detect deviations, and implement KPIs for informed decision-making, resulting in a 25% increase in on-time delivery performance• Developed scripts and macros for automated account creation based on predefined templates, ensuring consistency and accuracy, leading to a 20% improvement in financial reporting accuracy• Implemented advanced search functionalities and custom filters to streamline data retrieval within the system, resulting in a 15% reduction in lead times. Front-end Developer - Tableau:• Developed KPI dashboards to track financial metrics and monitor business performance against targets.• Automated data extraction and visualization processes using Tableau, reducing reporting time by 30%.• Implemented forecasting models to predict financial outcomes and support strategic decision-making.• Presented findings and recommendations to senior management, contributing to improved financial strategy alignment.

San Pedro Garza García, Nuevo León, México

Development of Data-Driven Marketing Strategies:• Conducted post-campaign analysis to evaluate the success and ROI of marketing campaigns, providing actionable insights for future initiatives. Product Performance Optimization:• Utilized BI tools (Tableau: front-end development | SQL back-end) to implement advanced market segmentations, personalizing and optimizing campaigns, which increased conversion and customer satisfaction by 7% (NPS) in the first quarter of implementation.Sentiment Analysis and Thematic Categorization:• Implemented text analysis tools such as Python (NLTK, SpaCy), R (tm, text), and natural language processing (NLP) platforms to analyze large volumes of user feedback, contributing to a 20% reduction in forced sales.