Bringing TikTok Shop to market in the EU.

As a content marketing manager I've strategized +20 organic and paid marketing programs that included managing +$20 million on Ad spend, working with hundreds of partners across key verticals, executing +1000 Meta ad campaigns, and driving +1.5B paid watch time.- Driving product and partner value by planning, developing and implementing holistic digital media and GTM strategies (+$20M), with a focus on performance marketing campaigns to support product launches and amplify partners… Show more As a content marketing manager I've strategized +20 organic and paid marketing programs that included managing +$20 million on Ad spend, working with hundreds of partners across key verticals, executing +1000 Meta ad campaigns, and driving +1.5B paid watch time.- Driving product and partner value by planning, developing and implementing holistic digital media and GTM strategies (+$20M), with a focus on performance marketing campaigns to support product launches and amplify partners on Meta's products across EMEA, LATAM and the US. - Develop and execute content acquisition programs to increase content supply (SFV) on Instagram and Facebook's priority verticals and to help partners grow by accelerating their distribution. - Driving education to internal XFNs and external partners (Media companies and Creators) on how to leverage ad products through trainings, best practices and case studies. - Building processes with third parties (content agencies) to optimize content sourcing, creation and feedback loops. - Partner comms and program management: Selection, onboarding and management of partner cohorts to marketing programs to ensure delivery, quality and overall success. Engaging with agency partners for program execution. - Working closely with product to improve ad solutions ensuring they meet partner needs (Product management). - Scaled content activations by 40% y/y and drove cost efficiencies (-63% CPA y/y) by leveraging data from previous campaigns and internal dashboards. - Holistic view of performance marketing campaigns: from goal setting to cohorts targeting, programming, execution and measurement. Show less

Supported the launch of Instagram Reels through content curation and trends research for EMEA, LATAM and US markets. - Curated UGC and utilized local market knowledge to surface the most relevant content, aligning community guidelines with entertainment value. - Researched trends on Instagram as well as competitor platforms to inform curation. Spotted more than 100 trends that were pushed to the global IG audience. - Supported content marketing activations with regional creators… Show more Supported the launch of Instagram Reels through content curation and trends research for EMEA, LATAM and US markets. - Curated UGC and utilized local market knowledge to surface the most relevant content, aligning community guidelines with entertainment value. - Researched trends on Instagram as well as competitor platforms to inform curation. Spotted more than 100 trends that were pushed to the global IG audience. - Supported content marketing activations with regional creators around cultural events by sourcing and engaging with trending creators. - Wrote success stories of creators that were used by Comms and Marketing to highlight Reels best practices. - Developed moderation guidelines for the curation team in order to improve efficacy of the global team, regarding policy, editorial, and integrity. - Dove into internal data to find patterns of user behavior, report and predict trends (Spreadsheets modeling, SQL databases). - Improved ranking algorithm by providing signals that allowed for a more entertaining, and safer experience for users. Show less

While doing my master's degree and during the Coronavirus outbreak recession I've been producing content for LATAM. • Produced and edited a documentary about the dangers of fat-shaming in social media during lockdown. • Produced and edited a documentary on the challenges of parents to work and parent from home during COVID-19. • Produced live coverage of COVID-19 in Europe for LATAM news TV channels.

Mundo TKM is a leading digital media outlet aimed for millennials, with a strong social media presence in LATAM (9 million followers).• Worked on the relaunch of TKM, redesigned its video strategy, and contributed to redefine the brand's editorial line.• Initially in charge of the video team. From Sept 2018 in charge of the whole newsroom. • Hiring, training and supervising a team of almost 20 reporters, producers, and editors, with the goal to generate quality content… Show more Mundo TKM is a leading digital media outlet aimed for millennials, with a strong social media presence in LATAM (9 million followers).• Worked on the relaunch of TKM, redesigned its video strategy, and contributed to redefine the brand's editorial line.• Initially in charge of the video team. From Sept 2018 in charge of the whole newsroom. • Hiring, training and supervising a team of almost 20 reporters, producers, and editors, with the goal to generate quality content throughout all digital platforms.• Focused on 3 areas: original content, diversifying distribution, and partnerships with other regional outlets.• I was recently awarded with innovation funding from Google and Facebook to develop news-related audiovisual projects, and created a success case that is studied as an example of innovation for local news. Show less

Account Management for Mondelez Int.: Beldent, Pepitos, Bubbaloo, Halls, Royal (Facebook, Twitter, Instagram, Snapchat, Youtube). And Pepsico (Doritos).• Content moderation, qualitative and quantitative metrics analysis. • Definition of communicational tone for each brand. • Creative communication to boost engagement with the brand. • Social listening, reach and viewability of the brands. • Performance analysis according to each client's KPI's.

Digital communication for brands. Account management. Analysis, strategy, content, implementation, reporting and optimization.• Clients: Feria Masticar, Ona Saez, Grupo-RE (Almacén de Pizzas), PUIG (Agatha Ruiz de la Prada, Jean Paul Gaultier), Bodega Dante Robino (Novecento), Villegas Resto.

Live integration of Twitter during the TV shows. • Operation of Wayin and Hootsuite platforms for Social TV. • Management of MTV's Twitter account during the broadcast. • On Air content curation.

Created and implemented the Digital Strategy for Pensado Para Televisión, owned by Indalo Media, one of the most important media companies in Argentina. Oversaw the development of the Digital and Social Media Department from the start.• Coordination of daily tasks for the multimedia teams: community managers, graphic designers, webmasters, account executives, digital marketers, SEO specialists.• Increased by 500% the audiences and reach of the content in different social… Show more Created and implemented the Digital Strategy for Pensado Para Televisión, owned by Indalo Media, one of the most important media companies in Argentina. Oversaw the development of the Digital and Social Media Department from the start.• Coordination of daily tasks for the multimedia teams: community managers, graphic designers, webmasters, account executives, digital marketers, SEO specialists.• Increased by 500% the audiences and reach of the content in different social platforms like Facebook, Twitter, YouTube. Both organically and by running paid campaigns for a target audience. Went from 1 to 5 million followers in 3 years.• Applied content distribution strategies on social media. As a result, the daily hits of the company’s website skyrocketed, going from 50K to +500K visits a day. Being Social Media the main traffic source.• Doubled the digital advertising profit through the incorporation of new advertisers and advertising networks to the digital properties of the firm.• Created a new digital inventory to facilitate sales and advertising profits for the digital properties of the company.• Implemented Social TV strategy -real time TV graphic integration of social media conversations-. All of the firm’s social networks were able to position trends on a daily basis.• Built strong commercial and personal relationships with key players in the digital media industry like Google, Facebook, Twitter, YouTube.• Worked side by side with the editorial publishing team to identify and reshape original content for digital consumption. Achieved a five-fold increase of the average engagement during the first year. Show less

As a producer of original content development I was responsible for the audio/video pre-production, production and post-production needs of the daily shows.The role included:• Pitching ideas from current affairs. Writing, producing and coordinating the team responsible for the edition of the daily reports for the shows.• Recollection of footage from our database, setting up the studio for broadcast, working with a variety of telecommunication software and technology.• Video… Show more As a producer of original content development I was responsible for the audio/video pre-production, production and post-production needs of the daily shows.The role included:• Pitching ideas from current affairs. Writing, producing and coordinating the team responsible for the edition of the daily reports for the shows.• Recollection of footage from our database, setting up the studio for broadcast, working with a variety of telecommunication software and technology.• Video editing for broadcast, responsible for determining which stories deserved coverage and which not, research for daily reports. Show less

My tasks included: gathering information from the archive according to production necessities, video edition of news packages, critical analysis and selection of tv content for debate during the shows, research on current affairs.

Worked as a bilingual supervisor in customer service in the healthcare area. Was in charge of directing the work group and solving client's most complex problems.