Alena Horowitz Email & Phone Number

The NIGHT MARKET & Street Fair is a dynamic and INCLUSIVE urban event that brings together local businesses, musicians, artists & non-profits to create a one-of-a-kind celebration of community. We transform ordinary spaces into extraordinary environments, fostering a unique blend of creativity, commerce, entertainment, and culture.Duties & Responsibilities:Visionary Leadership: Conceptualize themes and poster design; Plan and execute NIGHT MARKET & Street Fair events; Establish a cohesive vision that combines commerce with culture.Strategic Planning: Develop comprehensive strategies; Curate vendors, music lineup and immersive art installations; Ensure a captivating experience for attendees.Logistics & Operations: Oversee logistics of events; Secure venues, permits, and legal contracts; Manage load-in, load-out, and event operations.Community Engagement: Engage local community, solicit feedback, adapt to meet evolving needs.Marketing & Promotion: Develop and implement marketing strategies; Create buzz, attract customers, and drive attendance; Utilize traditional & digital marketing channels, including social media, email campaigns, press releases, influencer partnerships, and grassroots outreach.Team Building & Management: Assemble and lead a dynamic team; nurture a culture of collaboration, innovation, and inclusion.Brand Development: Infuse the NIGHT MARKET & Street Fair with values that resonate with the target audience; Embody the essence of community & connection.Cultural Integration & Impact: Act as bridge between guests and business; Foster partnerships and a sense of belonging; Showcase over 120 local small-business and artists; Provide a platform for economic growth and exposure; Attract diverse and inclusive audiences.Financial Management: Ensure financial success through effective budgeting, revenue generation, payroll, and cost management.

THE WAVY BUNCH is a festival-fashion lifestyle brand that curates sustainable and ethically-sourced clothing from cultural artisans. We believe in connecting cultures while positively impacting people & the planet. "Create beauty, tell stories, make waves."Duties & Responsibilities:Visionary Founder: Pioneered THE WAVY BUNCH concept by fusing a passion for world-travel, festival culture, and sustainable fashion.Empower Artisans: Curate a diverse collection of handmade and upcycled fashion from worldwide designers; Connect global artisans to customers in the USA; Foster a sense of global community and collaboration; Create an "ART GALLERY" for clothing; Practice fair trade and ethical partnerships.Sustainability: Prioritize eco-friendly and sustainable materials, ensuring that we remain at the forefront of environmentally conscious fashion; Redefine festival fashion; Inspire ethical consumerism.Lifestyle Branding: Develop concept & identity; Infuse company with values of inclusivity, creativity, wanderlust, and commitment to sustainably-sourced fashion; Celebrate art, culture, and differences.Marketing & Advertising: Nurture positive public relations; Create marketing and social media campaigns; Content creation & copy-writing; Journalism, blogging and press agent; Engage customers to cultivate meaningful relationships.Event Presence: Create a physical extension of the brand by merchandising at festivals; Provide a personalized and memorable shopping experience; Schedule and manage sales at festivals, trade-shows, and events; Fashion stylist for festival-goers; Enhance guest-experience. Import & Export: Cultural anthropology; Communicate with foreign factory partners; Establish collaborations with worldwide artisans; Import and Export of unique goods; Ensure each piece tells a unique story & reflects global craftsmanship.Fashion Design: Market trend analysis; Size charts, technical drawings, tech-packs; Fashion buyer & merchandiser.

Spokane, Washington, United States

• Conduct thorough research to gather information on assigned topics.• Investigate newsworthy stories through interviews and analysis.• Conduct interviews with relevant individuals, experts, and eyewitnesses.• Extract valuable insights and quotes to support each story.• Write clear, concise, SEO-friendly, and compelling news stories, features, and articles.• Verify, edit and revise content for coherence and adherence to style guidelines.• Propose story ideas to editors for consideration.• Stay aware of current events and trends to identify potential stories.• Capture or select photos to complement written stories.• Adhere to deadlines for submitting stories in the fast-paced news environment.• Prioritize and manage time effectively to meet multiple deadlines.• Fact-checking to verify the accuracy of information before publishing.• Develop and maintain relationships with sources, contacts, and experts in relevant fields.• Cultivate a network to facilitate access to information and exclusive stories.• Attend and report on events, culture, cuisine, and people-features.• Use social media platforms to share stories and promote journalistic work.

Spokane, Washington, United States

• Working with up to 12 brands simultaneously. • Engaging with each brand's specific target audience.• Develop social media marketing strategies aligning with business goals.• Utilized calendar tools to schedule posts.• Generating engaging content that's relevant and shareable.• Graphic design and creative on-brand blog writing.• Platforms - Facebook, Twitter, Instagram, LinkedIn.• Encourage user-generated content and audience participation.• Test new tools, features, and strategies to stay ahead of the competition.• Work closely with team to ensure consistency in messaging and branding.

Worldwide Travel Experience

I’m returning from a 2-year worldwide trip, where I’ve immersed myself in local cultures and rural villages throughout Europe and Asia. There is so much budding inspiration in the world, so I took a year off work to expand my horizons, explore our beautiful earth, come in contact with other cultures, and immerse myself in self-gratitude for all that I am and all that I have. https://alenahorowitz.tumblr.comI explored 21 different countries in Europe and Southeast Asia, including: Ireland, France, Croatia, Montenegro, Albania, Slovenia, Hungary, Austria, Czech Republic, Germany, Netherlands, Thailand, Cambodia, Laos, Vietnam, Indonesia, Malaysia, Myanmar, Singapore, Sri Lanka and India.Accomplishments: • Expanded Economic and Cultural Views• Conversed with Foreign Cultures Using Verbal and Nonverbal Skills• Employed Negotiation Tactics• Budgeted and Adapted to Changing Plans• Discovered Unimaginable Things About Other Cultures, Places, Positivity, and Myself• Blogged and Photographed the Entire Solo-backpacking Experience (SEE LINK)

Ho Chi Minh City, Vietnam

I’M A TEACHER… A role-model, a thinker, a lesson-planner, an actor, a comedian, a therapist, a good friend, a doctor, a home away from home, a second mother, a problem solver, a mediator, a game-designer, a creator, a family counselor, a disciplinarian, an empath.

Boise, Idaho, United States

• Developed Brand Concept.• Ideated Marketing, Social Media and Content Creation Strategies.• Developed Men’s and Women’s Sizing Charts with Tolerances.• Designed Social Media Campaigns and Planned Media Content.• Prepared Tech-Packs for Line of Garments in Production.• Worked in Fitting, Commenting, and Altering Samples.• Attended Tradeshows to Find Factories and Sourcing Partners.• Communicated with Foreign Factory Partners Through Production Processes.• Pitched Brand Identity to Potential Investors.• Researched Target Customer and His Lifestyle/Preferences.• Studied Advertising Outlets, Public Relations and Sales Tactics.• Worked with Business Mentors and SCORE Mentors to Conduct Business.• Utilized "Lean Business Model Canvas" Start-Up Strategies.• Wrote Patent and Non-Disclosure Agreement for Innovative Fashion Idea.

Boise, Idaho, United States

• Designed Marketing Materials to Attract Prospective Clients.• Aligned Conceptual Design and Design Schematics with Client Needs.• Prepared Design Boards and Components for Presentations.• Consistently Used Revit to Produce Architectural Drawings.• Conducted Material Research, Sourcing, Selection and Specification of Preferred Products.• Produced Conceptual and Professional Interior and Architectural Renderings.• Helped Plan Continuing-Education-Credit Conferences.• Scheduled and Coordinated with Product Reps, Vendors and Suppliers.• Involved in Quality Control of Outgoing Projects.• Managed the Resource Library.• Arranged and Priced Art and FF&E Packages for Clients.

New York, New York, United States

• Designed Capsule-Product for New Store-Opening in Paris and Milan.• Provided Manual and Technical Design Skills to Sew and Sample Embroidery and Embellishment Layouts.• Created Inventory System to Track All Embroidery Samples from Diverse Vendors.• Helped Design Team Prepare and Coordinate for Reviews and Design Critiques with Supervisors.• Consistently Used CAD Software (Illustrator & Photoshop) to Mockup Embroideries and Embellishments.• Assisted in Research and Selection of Materials to be Used Within Design Development.• Supported the Line Development of Spring, Pre-Fall, and Fall 2015. • Produced CAD Drawings so Manufacturers Could Prototype Embellishments and Garments.• Researched Latest Trends to Keep Designs Up-to-Date With the Fast World of Fashion.• Worked in Purchasing Fabrics, Beads, and Other Unique Materials.

Long Island, New York

• Produced Artwork for Fabric and Print Designs.• Used Hand-Illustration for Design Conceptualization. • Drafted Patterns for Garments.• Named Colors, Garments & Clothing Lines (i.e. Midnight Ink, Moon Shadow, Petal Pink).• Approved Lab-Dip Swatches for Production.• Fitted Models; Corrected Fit-Issues; Worked on Brand-Sizing.• Designed Professional Presentations for the Creative Director.• Organized Meetings with Outside Vendors and Merchants.• Met with merchants to select brand-representative embellishments.• Educated Interns in CAD Programs: Photoshop, Illustrator, and InDesign.

New York, New York, United States

• Brainstormed Conceptual Designs After Analyzing Denim Trends.• Constructed Flat Drawings and Technical Packages with Adobe Illustrator.• Developed and Managed Sales Catalog and Look-book for Potential Buyers.• Conducted Industry Research and Market Analysis.• Trained Other Interns in Adobe Design Programs.• Organized Sales Team for Meetings with Buyers.• Planned and Set-Up Events and Catering for Sales Team and Buyers.• Designed Prototypes for Spring Collection.• Utilized Hand and Technical Illustration Techniques.

Moscow, Idaho, United States

• Helped with the planning and scheduling of sorority events.• Assisted with event set-up, take-down, and advertising.• In charge of interior design and furniture arrangement.• Conceptualized party, recruitment, and event decorations.• Assisted with T-shirt design, development, and sales.

Marysville, Washington, United States

• Worked in Inventory, Purchase Ordering, and Stocking.• Took Inventory of Existing Supply and Ordered Low-Inventory Parts.• Used Software Programs Such as Teamcenter, Macola, and BarTender.• Neatly Packaged, Kitted, Crated Products to Assure Quality Upon Delivery. • Safely Tracked and Shipped Orders.• Dealt with Inventory Control and Pulled Parts for Manufacture.• Became Licensed to Operate a Forklift.• Took Initiative to Start a Company-wide Recycling Program.

Sandpoint, Idaho, United States

• Learned Basic Fashion Design/ Illustration.• Making sure garments were ready for presentations. (i.e.tagging/steaming/hanging samples).• Kept track of inventory, filing documents, and organization of samples.• Attended several fitting and modeling sessions.• Worked with Lab-dips and the approval of swatches.• Attended several meetings with merchants and officials.• Turn-ins/approval of prototypes.

Bachelor’S Degree, Interior Design, 3.969

Activities and Societies: EDRA (Environmental Design and Research Association), Kappa Kappa Gamma, ASID (American Society of Interior.

Venture College - Entrepreneurship Management Certification, College Of Innovation And Design, A

Activities and Societies: Venture College, College of Innovation + Design, Entrepreneurship Management.Validated ideas with Lean Business.

Bachelor’S Degree, Fashion/Apparel Design, 3.969

Activities and Societies: Kappa Kappa Gamma, ASID (American Society of Interior Designers), EDRA (Environmental Design and Research.

Minor In Architecture, Architecture, 3.969

Activities and Societies: Tau Sigma Delta- Honors Society in Architecture and the Allied Arts