Alena Ivanova Email and Phone Number

Запуск региональных ATL, BTL кампаний

- Planning, implementation and management of promotional campaigns in boutiques;- Creation of promotional materials with contractors (POSM, promotional mailings, online banners);- Competitor analysis;- Control of logistics of POSM;- Preparation of presentations and instructions for preparing offline boutiques for promotional campaigns.

- Sales planning and forecasting;- Communication with key partners;- Competitor analysis;- Planning promotional activities in the markets of Armenia, Georgia and Azerbaijan as part of sales of key categories;- Briefing on the creation of POSM

-preparation of advertising campaigns for contextual advertising-analysis of CA and competitors-keyword parsing-keyword segmentation-launch of contextual advertising

-analysis of the target audience and competitors-preparation of landing pages-STP-Pixel setting (Facebook Pixel)-promotion strategy-setting up an advertising cabinet-design of advertising creatives-setting up and launching targeted ads in Facebook Ads Manager-optimization of the advertising campaign-reporting with measurement of marketing metrics (CPC, CTR, CPM, ROI/ROMI and others)

–Communication with contractors;–Facebook Advertising;–Design of advertising creatives;–Content shooting;–SMM;–Web site analytics.

-promotion strategy-communication with contractors--Advertising campaigns in Facebook Ads Manager-design of advertising creatives-organization of filming-SMM

-assistance in preparing a presentation Net Promoter Score survey results-preparation of a presentation and organization of a meeting on the topic “Labeling of tobacco products”-preparation of a presentation on the topic “Anti-smoking campaign in Russia”-research on the development of tobacco products with a reduced risk content andthe appearance of cigarettes with impersonal packaging-analysis and visualization of retail audit data"Assistance in preparing a round table for the tobacco industry, during which Alyonashowed good organizational skills-market analysis"