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As a results-driven marketing leader at PubMatic, I've had the privilege of scaling my role and impact exponentially in just a few years. Starting in 2021, I’ve expanded my scope from overseeing two products and one direct report to driving strategy across eight products, six key business areas, and managing a growing, high-performing team of six (and counting). Along the way, I’ve centralized PubMatic's buy-side strategy while influencing over a third of company revenue—transforming challenges into opportunities for innovation and growth.In my current role as Associate Vice President of Product Marketing, I lead with a focus on empowering teams, fostering collaboration, and delivering customer-first solutions. From steering some of the largest launches in PubMatic's history to enhancing team dynamics, I take pride in elevating both the business and the individuals I work with. My track record includes launching transformative products like Activate and Convert, streamlining buy-side and sell-side marketing strategies, and driving multi-million-dollar revenue growth through effective deal positioning.As a passionate mentor and advocate for inclusivity, I have onboarded and guided numerous team members to achieve their career milestones. Recognized as a "Teamwork and Collaboration" award winner, I strive to cultivate an environment where innovation thrives, challenges are met with agility, and every voice is valued.Through industry representation at major events, award-winning contributions, and continuous learning, I aim to make a meaningful impact—on my team, the organization, and the future of AdTech. Let’s connect to exchange ideas, collaborate, or explore how we can elevate industry standards together!
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Vice President, Product MarketingKargoNew York, Ny, Us -
Associate Vice President, Product MarketingPubmatic Sep 2024 - PresentRedwood City, Ca, UsI lead a high-performing global team of product marketers specializing in buy-side, publisher growth, and commerce media solutions. Our focus spans key areas such as SPO, CTV, mobile apps, buyer activation, retail media, and curation. Together, we drive innovation and deliver strategic value to our partners and customers.In collaboration with our global marketing team, I spearhead major initiatives, including the successful launches of Activate and Convert, as well as integrated marketing campaigns highlighting Live Sports, Curation, AI, our Integrated Platform, and the Auction Package storefront.I successfully hired and onboarded the high-impact first hire for PubMatic's net-new Customer Marketing team—a pivotal new function and role designed to accelerate growth and enhance commercial support. This team is poised to deliver significant contributions to the company's long-term success.I work closely with PubMatic's sales executives to ensure seamless alignment between commercial and marketing/product marketing organizations. This synergy ensures we drive towards shared goals and maximize business impact. -
Senior Director, Product MarketingPubmatic Mar 2022 - Sep 2024Redwood City, Ca, UsHonored as one of AdMonsters and AdExchanger's 2022 Top Women in Media and AdTech.Led a talented team of global product marketers responsible for the commercialization and go-to-market (GTM) strategies of PubMatic's flagship products, including OpenWrap (Web, SDK, OTT), Identity Hub, Connect, Activate, and Convert. My team also spearheaded strategic innovation initiatives in key areas such as addressability and commerce media.Directed the global marketing launches of Activate, PubMatic's media activation solution for buyers, and Convert, a unified advertising platform for commerce media networks, delivering impactful results and positioning these products for success.Established the blueprint for PubMatic's Customer Marketing function, building a compelling business case for this critical, net-new team designed to enhance commercial support and drive growth as we head into 2025.Recognized subject matter expert and thought leader in addressability and sell-side audience targeting, empowering both publishers and buyers to navigate and thrive in an evolving digital advertising landscape.
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Director, Product MarketingPubmatic May 2021 - Mar 2022Redwood City, Ca, UsHired as the lead PMM on Identity and Addressability solutions.
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Lead Product Marketing ManagerQuantcast Apr 2021 - May 2021San Francisco, Ca, UsLed Quantcast's global product marketing team focused on identity, privacy and addressability for publishers and buyers. -
Manager, Product MarketingQuantcast Sep 2020 - Apr 2021San Francisco, Ca, UsLed a global team of product marketers focused on Q for Publishers, a publisher audience intelligence solution, and Quantcast Choice, a consent management platform.
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Sr. Product Marketing ManagerQuantcast Feb 2019 - Sep 2020San Francisco, Ca, UsGlobal PMM lead for Q for Publishers, a publisher audience intelligence solution, and Quantcast Choice, a consent management platform.
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Senior Manager, Integrated Marketing - Cbs Interactive TechCbs Interactive Jun 2017 - Feb 2019San Francisco, Ca, UsLed a team of global Product Marketers across both CBSi's Tech properties & critical client relationships. -
Product Marketing Manager - Tech, Cnet.ComCbs Interactive Oct 2015 - Jun 2017San Francisco, Ca, UsCNET Product Marketing across CNET, CNET's Roadshow, CNET Smart Home, CNET Video initiatives, and CBSi global business.
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Associate Product Marketing Manager - Tech, Cnet.ComCbs Interactive Feb 2015 - Sep 2015San Francisco, Ca, UsIncreased CNET en Espanol's 2015 offerings with highlights including the new Mother's Day, Dad's, & Grad's package, expanded Holiday Gift Guide opportunities, and refreshing all our native opportunities.Introduced Branded Content offerings to CNET en Espanol in Q3 '15 and effectively helped pitch and sell through 3 pieces of custom content to Samsung and Toyota, respectively. Led the charge on expanding and more effectively selling through CNET's suite of mobile offerings, resulting in a 36.91% increase in direct mobile sales for 1H YoY Enabled Sales to effectively tell the stories of CNET products through weekly in-person trainings.Developed sales-related tools including presentations, one-sheets, product demos/mocks and ad research.
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Account CoordinatorCbs Interactive Mar 2014 - Feb 2015San Francisco, Ca, Us-Support West Coast sales team in executing digital advertising campaigns, custom media creations, sponsorships, and mobile & video strategies for gaming and non-gaming advertisers. -Work across teams with Sales, Rich Media, Product Marketing, and AdOps to provide top-notch service to high profile clients including Microsoft, Electronic Arts, Ubisoft, PlayStation, and Nintendo.-Proactively managed campaign performance through daily/weekly reports, identifying optimization opportunities and proposing reallocation plans.
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Account ExecutiveYelp Jul 2013 - Mar 2014San Francisco, Ca, Us -
Sales AssociateNordstrom Mar 2013 - Jun 2013Seattle, Washington, Us
Alena Morris Skills
Alena Morris Education Details
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Occidental CollegeEconomics
Frequently Asked Questions about Alena Morris
What company does Alena Morris work for?
Alena Morris works for Kargo
What is Alena Morris's role at the current company?
Alena Morris's current role is Vice President, Product Marketing.
What is Alena Morris's email address?
Alena Morris's email address is mo****@****oxy.edu
What is Alena Morris's direct phone number?
Alena Morris's direct phone number is +142576*****
What schools did Alena Morris attend?
Alena Morris attended Occidental College.
What skills is Alena Morris known for?
Alena Morris has skills like Event Planning, Social Media, Data Analysis, Nonprofits, Statistics, Marketing Communications, Social Media Marketing, Microsoft Excel, Facebook, Public Speaking, Fundraising, Community Outreach.
Who are Alena Morris's colleagues?
Alena Morris's colleagues are Mustafa Beser, Heather Millington, Selim Azeri, Yusuf Baysal, Venezia Rodriguez, Muhammed Ulakcı, Kazım Sarı.
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