Alena Speckmann Email & Phone Number

Hamburg, Deutschland

As an Account Manager at Wolt, I specialise in driving success for our restaurant partners across Northern Germany. With a strategic and service-first mindset, I manage a diverse portfolio, ensuring each partner’s seamless integration and ongoing success on the Wolt platform. My role involves a strong focus on analysis, enabling me to identify growth opportunities, optimise performance and foster robust, long-lasting relationships.Key Responsibilities:- Manage and nurture a portfolio of restaurant partners, serving as their primary point of contact post-onboarding.- Conduct thorough analysis of partner performance to deliver actionable insights and after-sales support.- Maintain regular communication with restaurant partners, carrying out quality and satisfaction checks to ensure their needs are consistently met.- Promote new services and marketing campaigns, collaborating closely with the marketing team to drive partner engagement.- Monitor local market trends and competitor activity in Northern Germany, providing insights to enhance our strategic approach.- Utilise analytical tools and dashboards to make data-driven decisions.- Deliver an exceptional partner experience by tailoring communication strategies to suit diverse audiences.

Dublin, County Dublin, Ireland

In my role as an Account Manager at LinkedIn, I partnered with SMBs across the DACH region to maximize their impact through LinkedIn Marketing Solutions. By deeply understanding client business needs, I consistently delivered tailored strategies that aligned with their sales pipelines and drove measurable ROI.Key Responsibilities & Skills:- Consulted with and supported SMBs in the DACH region, leveraging LinkedIn Marketing Solutions to enhance their digital presence- Identified and addressed customer business needs, providing insights into sales pipelines and campaign performance- Delivered expert recommendations for campaign setup and optimization, ensuring clients achieved their marketing objectives- Enhanced LinkedIn customer experience by uncovering opportunities for process improvements and service enhancementsAchievements:- Consistently exceeded sales targets: FY22: 100%, FY23: 117%, FY24: 102%

Hamburg Area, Germany

As Regional Account Manager, I was one of the key contacts for British American Tobacco, responsible for clients from London, Africa and South America.Responsibilities:- Served as executional project lead for 360 product launch campaigns including OOH, POS, digital and social media- Guided day-to-day project developments from start to finish- Met measurable goals by ensuring client retention and satisfaction- Organised client presentations and workshops- Coordinated internal creative and strategic teams - Managed external partners (printers, artwork developers, photographers, creative freelancers)

Hamburg Area, Germany

I started as an intern and made steady progress to become a full Client Manager at this international branding agency.Responsibilities:- Initiated development of new and existing client relationships together with Client Management team, later took over several clients as main contact in daily business- Gained experience in various FMCG markets (tobacco, pharma, pet care, confectionary, cosmetics)- Relocated to Charlotte for two months to work on-site for Superunion client (see below)

Charlotte, North Carolina, Usa

I spent three months in the United States supporting Superunion client Fontem Ventures, a leading company in vaping technology, in their marketing department. Responsibilities:- Supported marketing team in worldwide market development (e.g. Russia, Japan, Germany) for new e-cigarette 'myblu'- Undertook competitor analysis - Examined packaging artwork for production - Aligned with international stakeholders - Participated in key launch meetings

London, United Kingdom

I relocated to London for five months to gain valuable experience in e-commerce and marketing.Responsibilities:- Managed website content - Supported development of new distribution channels such as Amazon.com - Assisted in organisation of promotional brand events - Independently served as over customer service contact via email and phone

Bremen Area, Germany

Testia is an Airbus company for quality assurance and safety services in aerospace and other industries.Responsibilities:- Organised marketing initiatives independently- Supported team with contract and guideline development - Translated business-relevant documents - Filed and documented data

Bachelor Of Applied Science (B.A.Sc.), Business Administration And Management, General

Focus on international entrepreneurship, marketing and management

Education record

High school year abroad in Palo Alto, California, USA