Alena Althouse Email & Phone Number

• Manage all aspects of the company’s branding, marketing and communications
• Ownership of Reflex Marketing CRM; creating, maintaining and updating customer records
• Develop templates for vendor-specific as well as category e-mailings to Reflex Marketing customer
• Create segmented emails based on the recipient profile; manage opt-outs, return path and CAN-SPAM compliance
• Report on email metrics such as open and click-through rates, while A/B testing subject lines
• Manage all aspects of broadcast email, from content collection, landing page construction and lead generation

• Perform analysis and deliver insight into critical metrics. Offer recommendations for growing revenue while increasing site traffic.
• Monitor, analyze & report on merchandise performance & AB test results. Leverage learnings to ensure continuous revenue growth & improved conversion.
• Assist in strategy, development & execution of NHLSHOP.com promotional calendar.
• Collaborate with internal teams & senior management to determine forecasts in order to achieve both top and bottom line results.
• Spearhead all merchandising activities for both small & large hot markets
• Develop and maintain marketing calendars for various channels. Work with internal partners to determine cadence, content & segmentation in order to drive new and repeat business.

Greater Philadelphia Area

• eCommerce Coordinator for the National Hockey League (NHL).
• Responsible for compiling daily/weekly reports and providing insight by analyzing data based on current business trends.
• Lead on developing NHL marketing calendar in order to optimize site sales performance and/or promote team initiatives.
• Manage daily tracking of each business across metrics.
• Manage content for Shop.NHL.com; responsible for updating website with HTML and CSS changes on a daily basis.
• Responsible for managing graphic designer workload and writing briefs for design team to create NHL creative assets daily.

Greater Philadelphia Area

• Manage all customer inquiries & issues on Facebook and Twitter.
• Manage and rectify any concerns from Amazon customers with the goal of increasing LuckyVitamin's overall Amazon feedback rating.
• Manage all customer feedback left regarding LuckyVitamin website.
• Manage all customer reviews left on BizRate and Reseller Ratings.
• Proof and approve product reviews to be posted on LuckyVitamin website.

Lewiston, ME

• Responsible for managing day to day administrative specific project functions of the company within regards to campaign setups, either internal or external.
• Responsible for maintaining and updating project information on the company information hub.
• Continuously interfaced with other employees, outside vendors, clients and business contacts.
• Effectively used good judgment and manage time to ensure projects launch successfully.
• Worked directly for and closely with the Director of Business Development as well as Client Services, Account Executives and Operations teams to ensure successful project launches with little to no error.
• Ability to take a campaign from setup to launch, including assisting departments with related tasks such as script writing, drafting of customer care manuals, training documents, client email correspondence, reporting.

Lewiston, ME

• Responsible for producing information by transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics.
• Conserve executive's time by reading, researching, and routing correspondence; drafting letters and documents; collecting and analyzing information; initiating telecommunications.
• Maintain executive's appointment schedule by planning and scheduling meetings, conferences, teleconferences, and travel.
• Represent the executive by attending meetings in the executive's absence and speaking for the executive.
• Welcome guests and customers by greeting them, in person or on the telephone; answering or directing inquiries.
• Maintain customer confidence and protect operations by keeping information confidential.

Gardiner, ME

• Responsible for managing and coordinating accounts for the construction division of On Target and meeting daily billing deadlines for numerous clients.
• Produced daily and monthly customer bills and reports, utilizing multiple in-house programs and databases. I am also cross trained on producing daily and monthly reports for the locating division of the company.
• Responsible for maintaining relationships with current customers through excellent personalized customer service, making sure all billing requests are met on a daily and timely basis.
• Attention to detail is key in this role; a customer could receive hundreds of correct bills, but will only remember the one that is wrong – my desire to be the best at what I do and not allowing this to happen drive my.
• Highly skilled in multi-tasking; with hundreds of emails and calls a day, I pride myself on not becoming distracted and handling tasks in a timely, proficient manner.

Portland, ME

• Served as the first point of contact for the construction division office; maintained excellent customer service skills and fostered relationships with new clients on a daily basis.
• Performed all administrative duties including payroll, coding vendor invoices and data entry.
• Maintained exceptional organizational skills and professional demeanor while prioritizing workload to meet daily deadlines.

Master Of Arts (Ma), Communication/Public Relations, 3.77

B.A. International Studies, International Studies, Spanish

Activities and Societies: International Experience: DominicaDean's List, Spring 2010

Hs Diploma

Activities and Societies: Varsity Field Hockey & Lacrosse, National Honor Society