- Specialized in Crisis Communications and AI in Communications; created and conducted training programs focused on integrating AI technologies in business communication and storytelling.

- Pioneered the use of AI tools in scripting and conceptualizing events and art projects.- Led UNDP Kazakhstan's 30-year campaign, producing over 100 publications, managing special video projects, YouTube series and Documentary- Played a key role in a VR event at the UN High-Level Political Forum in New York in July 2023, contributing to both conceptualization and scripting.- Conceptualized a creative art event for the 16 Days of Activism Against GBV

- Developed strategic plan for the Channel and associated digital platforms for 2023-2024- Executive produced 100+ series of the news show, earning over 6 million YouTube views- Implemented a new social media marketing strategy resulting in 200K+ subscriber increase over a period of 4 months

- Led the cross-functional media team of 250+ members working across 30+ branches in 10 countries - Designed a new SMM strategy which resulted in YouTube subscriber increase from 100K to 1.6M- Implemented an outreach strategy for target audiences and pushed the сhannel to the TOP-4 the most trusted TV media in the country (4Service Group review 2019-2022)-Effectively managed the challenges of the Covid pandemic. Quickly adapted to ensure continuous news coverage and the safety of staff, enhancing viewer trust and channel reliability in a critical period.-Expertly steered the channel during the January 2022 unrest, a major national crisis. Implemented strategic reporting plans for accurate and balanced news, fostering informed public discourse in uncertain times.-Developed a wide range of efficient management documents including contingency plans and recommendations, which became best practice and de facto standard for long-term strategic projects across the entire "Khabar" media agency

- Orchestrated production of new core content pieces, including some of the highest-rated projects on YouTube with more than 25 million total views- Launched new morning news show that doubled the audience share for the slot- Led 20+ high-end TV projects simultaneously

• Oversaw news production, both for day-to-day output and long-term planning• Implemented mobile journalism standards in the newsroom (smartphones instead of cameras, Lu Smart app instead of traditional outside broadcasting systems)• Mentored the team of the editors and translators for bilingual news stories (Russian and Kazakh)

• Supported and provided daily editorial guidance to the news team• Established editorial style guide and ensured adherence to professional standards• Experimented with story formats that resulted in news rating increase by 27%

• Initiated standards for “universal journalist” and performed the role to the right level• For five years in a row had been working like 4 in 1 (translator, reporter, sound and video editor in avid express pro, cool edit) for the Global News Service for 10M+ audience