Alena Ivanova Email & Phone Number

Limassol, Cyprus

IT solutions for Healthcare and Medical Businesses AdTech and Events for Brand Media (Cuprum.Media) Edtech: Online Education (Healthcare & Management)I develop strategies, cascade OKRs, and support teams, hiring and fostering team members, uniting them across various teams to collaborate towards achieving business goals in:•IT and development•Design and engineering•Marketing, sales, and brand management•Customer interaction, experience, and service•Content production •Training and talent developmentAchievements and Highlights•Cultivate a high-performing team of over 50+ professionals•Play a key role in M&A strategy execution, integrating and reallocating teams to maintain efficiency. •Increase customer traffic by +15% and revenue by 40% through marketing budget optimization and digital strategy implementation YoY. •aunch new Cuprum Media brand (online media), win multiple industry awards and build a platform with over 5 million users.•Implement customer experience strategies, achieving a 4.6+ rating in online spaces, NPS growth from 72% to 89%, and CSI 4.9. •Integrate AI into team processes, cutting labor on text and visual content by 48.9% and boosting productivity 2.5x, enhancing operational efficiency. •Develop an effective marketing strategy and manage brand and product initiatives that lead to consistent annual growth of +20% from 2018 to 2023, significantly outperforming the maximum competitor growth of +11% during the same period.•Create and implement an effective media mix strategy that drives a 15% annual increase in new clients (YAU) and reactivates dormant customers, boosting revenue by 32% YoY•Spearhead the development and optimization of 5 pivotal websites, transforming them into major revenue drivers: for 80% of new client revenue and 75% of overall company revenue. •Lead UX/UI design and product content for a mobile app, increasing active user engagement from 10% to 70% of the total customer base over 3 years (80K+ users now)

Moscow, Moscow City, Russia

Limassol, Cyprus

I provide strategic consulting and hands-on leadership across various projects:•B2B SaaS Product Strategy (NDA): Developed a comprehensive marketing strategy for a B2B SaaS company, focusing on internal and external events, lead generation, and customer acquisition in global markets•B2B Strategy for the MENA Region (NDA): Created a tailored go-to-market strategy for a B2B enterprise in the MENA region, ensuring localization and adaptation to regional business and cultural dynamics•B2C Offline Business Strategy (NDA): Led the development of marketing strategies for a private children’s education business, with a focus on customer retention, local community engagement, and growing brand awareness•HealthTech Startup (NDA): Built and structured the marketing and operational teams from scratch for a HealthTech startup, aligning marketing efforts with product development and customer experience•European Healthcare Clinic (NDA): Led the development and structuring of the marketing and content teams for a private medical clinic, ensuring consistent brand positioning, digital marketing, and content-driven customer engagement

Moscow, Russian Federation

Banking Digital Marketing Expert•Developed a comprehensive strategy for channels (SEM, SEO, Media, Mobile) with an annual budget of ~5 million USD.•Established metrics and KPIs for all advertising tools and sales funnels in online channels.•Successfully increased the number of promoted products via the Internet from 2 to 12.•Reduced customer acquisition costs by 4 times and implemented the "Online Cash Loan" project.•Led performance marketing efforts achieving a 70-80% annual growth in brand popularity.•Implemented an end-to-end reporting system linking digital channels with CRM.

Moscow, Moscow City, Russia

Moscow, Russian Federation

•Developed sales plans for communication channels, increasing sales from performance channels by 65%.•Managed effective relationships with vendors, increasing vendor budgets to 35% of the total budget for online channels.•Increased cross-sales of accessories by 15% through the implementation of a recommendation system for the website.

Moscow, Russian Federation

•Managed placements for major clients in the banking sector, e-commerce, and online sales systems.•Planned, created, and optimized advertising campaigns in major platforms for key clients.•Developed and implemented recommendations to improve key indicators for advertising campaigns.

Moscow, Moscow City, Russia

Moscow, Russian Federation

•Development of the project from scratch•Organization of all processes from the planning stage to the implementation of activities•Internet promotion and PR

Moscow, Russian Federation

Moscow, Russian Federation

Master Of Business Administration - Mba, Business Administration And Management, General, Mba

Master'S Degree, Engineering

Engineer for the introduction of innovative technologies in production.