Alena Ivanova Email and Phone Number
Alena Ivanova work email
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Alena Ivanova personal email
Hi there 👋 I'm a really structured and creative person, with 15+ years of experience in marketing, IT, and digital projects, and more than 6 years leading teams of over 50 professionals. ❤️🔥My passion: achieving results and meeting the needs of both teams and businesses. For me, marketing is not just about numbers and processes but also about building and leading teams, and navigating complex IT architectures. In the past 6 years, I have managed a cross-functional team of over 50 professionals in a large holding company, coordinating the efforts of IT, design, marketing, content, and customer experience specialists to meet strategic and operational goals. I have been developing strategies and processes for businesses with annual revenues of up to $150 million, achieving an annual growth rate of 20% over the last five years, surpassing competitors. My career path includes a steady progression from a hands-on marketer to a C-level executive. This journey has given me a deep understanding of marketing tools and the soft skills necessary to effectively grow businesses and lead teams to success. My core competency is crafting and optimizing marketing, IT, and customer experience teams from scratch, tailored to thrive in businesses of any size, from startups to major holdings.Experience in different areas: • FinTech• Healthcare & Medicine • EdTech• E-commerce • Retail • Travel• Online Media Technology and data are my passions. Whether it's launching a new product, developing a mobile app, or integrating AI to optimize labor, I combine a structured approach with a passion for data. Key achievements: •Leading the UX/UI design and product content processes while developing a mobile app, increasing active user engagement from 10% to 70% of the total customer base over three years, now exceeding 80,000 users•Launching the Cuprum Media brand (online media), winning multiple industry awards, and building a platform with over 5 million users•Implementing customer experience strategies, achieving a 4.5+ rating in online spaces, NPS growth from 72% to 88%, and a CSI of 4.9•Integrating AI into team processes, reducing labor on text and visual content by 48.9%, and boosting productivity by 2.5x, thereby enhancing operational efficiency. I am open to new career opportunities and projects so please feel free to contact me via direct message or email AlenaIvanovaBurenina@gmail.com
Hoteza
View- Website:
- hoteza.com
- Employees:
- 64
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Growth And Strategy Marketing DirectorHotezaLimassol, Cyprus
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Chief Marketing OfficerSevergroup Mar 2019 - PresentIT solutions for Healthcare and Medical Businesses AdTech and Events for Brand Media (Cuprum.Media) Edtech: Online Education (Healthcare & Management)I develop strategies, cascade OKRs, and support teams, hiring and fostering team members, uniting them across various teams to collaborate towards achieving business goals in:•IT and development•Design and engineering•Marketing, sales, and brand management•Customer interaction, experience, and service•Content production •Training and talent developmentAchievements and Highlights•Cultivate a high-performing team of over 50+ professionals•Play a key role in M&A strategy execution, integrating and reallocating teams to maintain efficiency. •Increase customer traffic by +15% and revenue by 40% through marketing budget optimization and digital strategy implementation YoY. •aunch new Cuprum Media brand (online media), win multiple industry awards and build a platform with over 5 million users.•Implement customer experience strategies, achieving a 4.6+ rating in online spaces, NPS growth from 72% to 89%, and CSI 4.9. •Integrate AI into team processes, cutting labor on text and visual content by 48.9% and boosting productivity 2.5x, enhancing operational efficiency. •Develop an effective marketing strategy and manage brand and product initiatives that lead to consistent annual growth of +20% from 2018 to 2023, significantly outperforming the maximum competitor growth of +11% during the same period.•Create and implement an effective media mix strategy that drives a 15% annual increase in new clients (YAU) and reactivates dormant customers, boosting revenue by 32% YoY•Spearhead the development and optimization of 5 pivotal websites, transforming them into major revenue drivers: for 80% of new client revenue and 75% of overall company revenue. •Lead UX/UI design and product content for a mobile app, increasing active user engagement from 10% to 70% of the total customer base over 3 years (80K+ users now) -
Head Of MarketingSevergroup Jan 2018 - Mar 2019Moscow, Moscow City, Russia
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Marketing AdvisorNda Apr 2024 - PresentLimassol, CyprusI provide strategic consulting and hands-on leadership across various projects:•B2B SaaS Product Strategy (NDA): Developed a comprehensive marketing strategy for a B2B SaaS company, focusing on internal and external events, lead generation, and customer acquisition in global markets•B2B Strategy for the MENA Region (NDA): Created a tailored go-to-market strategy for a B2B enterprise in the MENA region, ensuring localization and adaptation to regional business and cultural dynamics•B2C Offline Business Strategy (NDA): Led the development of marketing strategies for a private children’s education business, with a focus on customer retention, local community engagement, and growing brand awareness•HealthTech Startup (NDA): Built and structured the marketing and operational teams from scratch for a HealthTech startup, aligning marketing efforts with product development and customer experience•European Healthcare Clinic (NDA): Led the development and structuring of the marketing and content teams for a private medical clinic, ensuring consistent brand positioning, digital marketing, and content-driven customer engagement -
Head Of Digital MarketingB&N Bank Apr 2015 - Jan 2018Moscow, Russian FederationBanking Digital Marketing Expert•Developed a comprehensive strategy for channels (SEM, SEO, Media, Mobile) with an annual budget of ~5 million USD.•Established metrics and KPIs for all advertising tools and sales funnels in online channels.•Successfully increased the number of promoted products via the Internet from 2 to 12.•Reduced customer acquisition costs by 4 times and implemented the "Online Cash Loan" project.•Led performance marketing efforts achieving a 70-80% annual growth in brand popularity.•Implemented an end-to-end reporting system linking digital channels with CRM. -
Senior Digital Marketing ManagerB&N Bank Jan 2014 - Apr 2015Moscow, Moscow City, Russia
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Senior Performance Marketing ManagerWhite Wind Digital May 2013 - Feb 2014Moscow, Russian Federation•Developed sales plans for communication channels, increasing sales from performance channels by 65%.•Managed effective relationships with vendors, increasing vendor budgets to 35% of the total budget for online channels.•Increased cross-sales of accessories by 15% through the implementation of a recommendation system for the website. -
Senior Performance Marketing ManagerTactio Digital Agency Jan 2012 - Jul 2013Moscow, Russian Federation•Managed placements for major clients in the banking sector, e-commerce, and online sales systems.•Planned, created, and optimized advertising campaigns in major platforms for key clients.•Developed and implemented recommendations to improve key indicators for advertising campaigns. -
Performance Marketing ManagerTactio Digital Agency Jan 2010 - 2012Moscow, Moscow City, Russia
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Project ManagerSpeed Dating Project Mar 2010 - Jul 2010Moscow, Russian Federation•Development of the project from scratch•Organization of all processes from the planning stage to the implementation of activities•Internet promotion and PR
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Advertising ManagerPublishing House Feb 2009 - Feb 2010Moscow, Russian Federation
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Advertising ManagerStil Stroy Industrial Company May 2008 - May 2009Moscow, Russian Federation
Alena Ivanova Education Details
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Russian State University Of Innovative Technologies And EntrepreneurshipEngineering
Frequently Asked Questions about Alena Ivanova
What company does Alena Ivanova work for?
Alena Ivanova works for Hoteza
What is Alena Ivanova's role at the current company?
Alena Ivanova's current role is Growth and Strategy Marketing Director.
What is Alena Ivanova's email address?
Alena Ivanova's email address is al****@****eza.com
What schools did Alena Ivanova attend?
Alena Ivanova attended Iu International University Of Applied Sciences, Russian State University Of Innovative Technologies And Entrepreneurship.
Who are Alena Ivanova's colleagues?
Alena Ivanova's colleagues are Kirill Degtiarev, Egor Chebotarev, Yuliana Siagian, Rob Zijl, Alexey Chizhikov, Ekhtiandr Mamtazizov, Renato Duvnjak.
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Alena Ivanova
Head Of Customer Success | Microlearning Expert | 7Taps #1 Microlearning PlatformPortugal1veeam.com -
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