- Established an influencer marketing agency from the ground up, successfully taking it to operational profitability - Assembled and managed a team, including IMM and a creative director- Implemented CRM using Google Sheets, developed a system for communication effectiveness evaluation- Independently attracted advertisers and sold our services- Developed positioning, quality control measures, strategies, and creative solutions- Built trusted relationships with advertisersResults:- Achieved a profitable status within 6 months, led a team of 4 individuals - Successfully attracted 6 advertisers in the highly competitive gaming vertical without relying on a network- Maintained a churn rate of 0- Received excellent reviews, as the best contractor in the industry- Managed a pool of 10 leads simultaneously

Led the company's internal startup

- Conducted market analysis, identified the primary paying segment, and prepared an attractive offering for them, including defining JTBD for testing- Conducted JTBD interviews with the target audience, developed a MVP based on JTBD interview findings and users' feedback- Created a marketing and product promotion strategy- Successfully launched the product into the market, actively participated in sales efforts, and held responsibility for the product's P&L- Designed a unique and user-friendly Analytical Report interface that had no direct competitors in the market- Prototypes testing, implemented all key features and functionalities defined during development, creating a value pyramid for various client company roles- Improved data accuracy in collaboration with Data ScientistsResults:- Successful Launch of Competitor Analysis & Competitor Comparison tools- Successful Launch of Top Trending, Top Quality Accounts, Audience Overlap features

- Conducted market fit surveys for paying SEMrush users using the Sean Ellis method- Led regular customer development processes and involved the team in user interviews- Established collaboration with pre-sale engineers and the sales team, making Traffic Analytics the starting point for product demos- Repositioned the product by emphasizing product-market fit (PMF)- Enabled subscription purchases within the product interface- Segmented the funnel by groups of paying SEMrush users (excluding Traffic Analytics) for upselling- Segmented paying users by CRs (C1, C2, Retention), identified critical events, made segmentation based on behavioral characteristics to improve user retentionResults:- Successfully identified the product-market fit, repositioned the product- Achieved a 6-fold increase in MRR in the second quarter of 2019- Facilitated high development speed in t2 teams using the Scrum Less methodology- Enhanced the internal perception of the product, gaining trust and active support from the Sales teams- Regularly & successfully tested 10 growth hypotheses per week- Identified successful activation strategies within the product- Isolated the "AHA-moment" during the acquisition phase