Alexandre Neves Email & Phone Number

São Paulo, SP, BR

Brasil

Responsible for all course content directly with the marketing and business team from LinkedIn. Course focused on branding and performance campaigns on LinkedIn.

São Paulo

Responsible for the communication area ( SEO, SEM, Social Media, Website, E-mail mkt,PR, Partners)Coordination of the first book from IAB BRASIL - 2016 - Mobile bookCommunication Management with agencies and suppliers involvedSupport for all areas: Institutional, Events and EducationResponsible for the implementation of the Content Area: Guides, Surveys.

São Paulo

• Responsible for the implementation of the Educaton Area: Open classes, Online Courses (IAB Digital Academy), webinars, Incompany, International courses, Social Actions and secondary projects.P & L Analysis of all.
• Advanced Analytics
• Digital Law with emphasis in marketing
• Loyalty and retention Online customers ( partnership: UNIbuscapé )
• Google Adwords Fundamentals
• LinkedIn Marketing ( partnership: LinkedIn Brazil ) - TEACHER

São Paulo

• Main services: Strategic planning, development of promotions, branding, brochures, websites, social media, SEM and SEO.
• Daily work of management accounts (clients below): relationships with customers and suppliers, negotiations, strategic alliances, creation and development of release, total management of campaigns and budget control.
• Management and planning of all works acquired by the agency.
• Preparation of briefing, strategic planning, negotiating with suppliers, budget and customer service.
• Experience with digital marketing, Google Adwords, Google Adsense Google Analytics, graphics and web 2.0.
• Monitoring of all processes with the creative team, creation of concepts, texts, layouts and development strategies.

São Paulo

• Development and support of FIPAN – Largest bakery and confectionery trade fair in Latin America.
• Responsible for the planning, development, analysis and PPT presentation of the FIPAN fair survey.
• Management of 7 interviewers hired to assemble the information for the FIPAN fair survey.
• Management of the PANCONFEST, the most important event in FIPAN 2008. Responsible for the products logistic, communication, staff, development and general operations of the event.
• Responsible for the market plan, strategy and communications plan for IP&C magazine, the most respected magazine of the bakery segment.
• Support to advertising agencies, managing material for the fair and IP&C magazine.

São Paulo

• Experience with development and launch of several products.
• Participation in deals and strategic alliances with companies such as Johnson Diversey and Colgate.
• Daily interaction with company offices in Europe, Asia, North America and South America.
• Participation in the analysis and review of several projects, controlling budget and payments.
• Direct contact with clients and suppliers, including site visits and day to day project interaction.
• Research, project development and meetings with several international companies representatives (US, Chile, China and Bolivia)

Executive Education Program - Marketing Trends - Learning Journey, Marketing Internacional

Graduate, Business Administration And Management, General

Activities and Societies: Certificate in business administration

2007, Marketing

Activities and Societies: Co-founder of “Cineclube ESPM”, one of ESPM College organizations responsible for developing social projects and.