Product / User Experience Designer
• Collaborated closely with CEO, CTO, data analyst, engineers, marketing and designers to create a quality B2C product from the ground up using Figma• Advocated successfully for inclusive pronouns and accessible color contrast designs • Conducted user research, 3 user interviews, competitive/comparative analysis, and usability testing to make informed design decisions• Led weekly standup meetings to ensure team collaboration, engagement and alignment on key tasks improving website information hierarchy, heuristics and UI creating a better user experience with more session duration per user• Launched web and mobile site currently live leading to a 300% increase in clientele