Some of the work I've done/doing is:- Developed the first accurate LTV models at Indeed used to inform $1bn marketing strategy- Engineered Internal Forecasting Platform to enable forecasting at scale and allow others without the expertise to produce reliable forecasts. Hosts 1000+ models across multiple teams.- Leading, upskilling, and advising other analysts and teams around Machine Learning and AI

Some of the work I did during this time includes- Revenue Forecasting by different segments using Prophet and Deep Learning Techniques, achieving 1-month errors at ~1-3% and quarterly errors at ~5-8%- Probabilistic modeling to predict future headcounts by department to better forecast costs- Maintain, debug, and manage the critical datasets and data pipelines around Revenue using dbt, Airflow- Built Shiny Apps and Tableau Dashboards to drive the story and provide actionable recommendations

Rauxa is a full-service marketing agency that is rooted in data, enabled by technology, inspired to create and orchestrated to perform for Verizon, Alaska Airlines, Chase, TGI Fridays, and more than 20 other leading brands. A part of Publicis Groupe - one the largest marketing and communications companies in the world.• Spearheaded client media creatives (ads) A/B Testing reducing Cost-per-Conversion by 66% YoY.• Monitor dashboards and investigate movements of Client KPIs to give actionable recommendations around marketing initiatives.• Enriched client data warehouses by tying in third-party data sources (vendor or web-scraping) to win more work across client advanced analytics initiatives (forecasting and ML models).• Built new-business prototypes and client-facing Web Apps spanning custom reporting, competitive intelligence, data analysis, and visualization purposes. Successfully generated +$1M in initial revenue and more opportunities with Fortune 500 clients.Awards• Sept 2021 Monthly Spotlight - Recognized as one of two employees across all departments, company-wide, for outstanding performance𝐒𝐤𝐢𝐥𝐥𝐬: Machine Learning · Hypothesis Testing · Stakeholder Management · Web Apps𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐤𝐢𝐥𝐥𝐬: Python · R · Git · Google Big Query (SQL) · Dash · Tableau

CashCoach (iOS/Android App) is an AI that turns saving money into a competitive game and will give you the daily dose of motivation you need to win. After teaching myself Flutter (iOS/Android Crossplatform SDK), I wanted to apply my knowledge and learn software development in practice. So on early mornings and weekends, I would help contribute to a global team• Shipped 3 new features and 16 bug fixes to launch into the Apple App Store; Implemented the new sign-up flow that improved sign-up completions by 80%.• Raised MVP test-coverage from 10% to 60% from a codebase of over 500 functions𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐤𝐢𝐥𝐥𝐬: Flutter · Dart · Git · Python · Firebase (NoSQL)𝐂𝐨𝐧𝐜𝐞𝐩𝐭𝐬 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: Agile · Code Style · Documentation Code Reviews · Test-Driven Development · APIs

Customer Renewals Team on SAP Roambi• Analyzed team's customer renewal performance and KPIs in SAP Business Objects Dashboards with daily, monthly, and quarterly toggles.• Designed an ML Classification model (KNN) to predict customer churn using feature importance analysis and hyperparameter tuning. My team reached out to customers on the predicted churn list to reduce the churn-rate by over 15%.• Collaborated with SWE teams to ingest Salesforce Metrics features and performed feature importance analysis.𝐒𝐤𝐢𝐥𝐥𝐬: Dashboarding · Machine Learning · SQL · Python

Rauxa is a full-service marketing agency that is rooted in data, enabled by technology, inspired to create and orchestrated to perform for Verizon, Alaska Airlines, Chase, TGI Fridays, and more than 20 other leading brands. A part of Publicis Groupe - one the largest marketing and communications companies in the world.• Created Tableau dashboards and managed spreadsheets to analyze KPIs and visualize the performance of ongoing client marketing campaigns • Orchestrated analysis of CX survey data (100+ companies) by plotting Customer Satisfaction against NPS to segment customers and investigate outperformers. Crafted a story around three integral drivers for successful customer experiences: Speed, Ease, and Employees (SEE) and presented it to C-level executives. Rauxa successfully leveraged the approach to acquire 3 new customers.𝐒𝐤𝐢𝐥𝐥𝐬: Tableau · Excel