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Action-oriented and results-driven executive with over 20 years experience in startups and multinational organisations and a track record enabling fast business growth through business, marketing and technology innovation in a top FTSE 5 Company. Deeply involved in shaping and implementing overall business strategy. Visionary, creative and passionate about building scalable, distributed and real-time intelligent systems.
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Founder | Ceo And CtoLeapsightLondon, Gb -
Founder | Ceo & CtoLeapsight Jun 2010 - PresentLondon, United Kingdom|We are focused on helping organisations maximise their agility, plasticity and scalability. To achieve this we design and create fault-tolerant data platforms on top of which we layer intelligence augmentation technologies to turn data into actionable knowledge. -
Co-Founder, Ceo | CtoBondy Technologies Limited Sep 2022 - PresentLondon, England, United Kingdom -
Group Head Of TechnologyBritish American Tobacco Jan 2009 - Sep 2010London, United KingdomCoordinated executive support behind the creation of the Group Technology function, establishing the need for a technology strategy, enterprise architecture discipline and rebuilding a technology culture to enable the company’s transformation from a federated model to a global integrated enterprise.Recruited high caliber talent covering all core positions and established enterprise architecture governance and processes in only 6 months.Designed the technology strategy and led the development of the enterprise architecture, including all domains of technology (network, security, data centre and platform, data technologies, application technologies, systems management), end user computing and collaboration services. Re-designed the IT Security Function by proposing a multi-year IT Security Transformation programme. -
Group Head Of Marketing ItBritish American Tobacco Jan 2006 - Dec 2008London, United KingdomDeveloped the Global Trade Marketing, Sales & Distribution Systems Strategy using a bottom-up approach which was approved and supported by the regional operating units. Designed the Global TM&D Technology Architecture Vision and led the development of the proof of concept for the bespoke components.Led the development of the Solution Architecture for the global Trade Marketing, Sales & Distribution system. Served as a member of the Global Oracle Consumer Goods Strategic Council. -
Consumer Engagement (Crm & Digital) DirectorBritish American Tobacco Mercosur (Ar, Uy, Py) Mar 2004 - Jan 2006Buenos Aires, ArgentinaResponsible for all digital marketing and CRM activities across the BAT brand portfolio. Envisioned, championed and led the creation of the Consumer Engagement & Relationship Management capability, including defining the Strategy, Organisation and partnerships, with which we achieved a threefold growth of BAT’s most international brand in 4 years and a return-on-investment of 150%. The innovations in Consumer Engagement and in the use of technology spanning Digital Marketing, CRM, Sales & Distribution, Business Intelligence and Manufacturing Systems granted my team the BAT Excellence Award for three consecutive years. -
It DirectorBritish American Tobacco Mercosur (Ar, Uy, Py) Mar 2002 - Jan 2006Buenos Aires, ArgentinaPositioned IT as a valuable business function, creating new business opportunities through the use of technology.Created the company’s Trade Marketing, Sales, & Distribution platform which was praised by peers and technology vendors for its innovative use of grid-computing technologies.Served as a member of the LATAM section of the Sun Microsystems Strategic Council, chaired by CEO Jonathan Schwartz. -
Marketing It ManagerNobleza Piccardo (British American Tobacco Argentina) Mar 2001 - Mar 2002Buenos Aires, ArgentinaProposed, designed and implemented the Consumer Engagement strategy in which consumers are engaged in long-term profitable relationships through loyalty management, an evolutionary ROI-driven targeting process and multi-channel interaction.Designed and implemented the Consumer Engagement strategy and technology platform. -
Cto & FounderSmallflow Jan 2000 - Mar 2001Buenos Aires, Argentina
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Technology ArchitectControl Union / Surveyseed Services Dec 1998 - Jan 2000Buenos Aires, Argentina
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Co-FounderCollectivemind Nov 1997 - Dec 1998Buenos Aires, ArgentinaCo-founded Collectivemind, an interactive agency focused on helping their clients to join the nascent digital world. Collectivemind used an innovative approach which mixed marketing consultancy with state-of-the-art web technologies and interaction design which allowed us to quickly positioned the company to compete with multinational advertising agencies.Managed to grow a profitable business in the first 12 months of operation up until it was sold to WPP.
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Brand ExecutiveBat Feb 1996 - Nov 1997Buenos Aires, ArgentinaPart of the brand team that managed Kent, Parisiennes and Gitannes in Argentina. Participated in the launch of Kent. In charge of the BTL, Trade Promotion and Database Marketing campaign for the launch.
Alejandro Ramallo Skills
Alejandro Ramallo Education Details
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Executive Business Programme -
Business Administration
Frequently Asked Questions about Alejandro Ramallo
What company does Alejandro Ramallo work for?
Alejandro Ramallo works for Leapsight
What is Alejandro Ramallo's role at the current company?
Alejandro Ramallo's current role is Founder | CEO and CTO.
What is Alejandro Ramallo's email address?
Alejandro Ramallo's email address is ar****@****mac.com
What is Alejandro Ramallo's direct phone number?
Alejandro Ramallo's direct phone number is +4478725*****
What schools did Alejandro Ramallo attend?
Alejandro Ramallo attended Universidad Austral, Buenos Aires, Pontificia Universidad Católica Argentina 'santa María De Los Buenos Aires'.
What are some of Alejandro Ramallo's interests?
Alejandro Ramallo has interest in Consumer Engagement, Management, Entrepreneurship, Technology, Semantic Web, Music, Multi Channel Interactive Marketing, Software Engineering.
What skills is Alejandro Ramallo known for?
Alejandro Ramallo has skills like Strategy, It Strategy, Crm, Business Intelligence, Business Strategy, Enterprise Architecture, Management, Start Ups, Strategic Planning, Software Development, Business Development, Analytics.
Who are Alejandro Ramallo's colleagues?
Alejandro Ramallo's colleagues are Emiliano Di Francescantonio, Milagros Perez, Rodrigo Heredia, Alejandro Miguez, Leandro Fulvio, Leonardo Castillo Favier, Alejandro Sardella, Pmp.
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