Alejandro Ramallo Email & Phone Number

London, Gb

London, United Kingdom

|We are focused on helping organisations maximise their agility, plasticity and scalability. To achieve this we design and create fault-tolerant data platforms on top of which we layer intelligence augmentation technologies to turn data into actionable knowledge.

London, England, United Kingdom

London, United Kingdom

Coordinated executive support behind the creation of the Group Technology function, establishing the need for a technology strategy, enterprise architecture discipline and rebuilding a technology culture to enable the company’s transformation from a federated model to a global integrated enterprise.Recruited high caliber talent covering all core positions and established enterprise architecture governance and processes in only 6 months.Designed the technology strategy and led the development of the enterprise architecture, including all domains of technology (network, security, data centre and platform, data technologies, application technologies, systems management), end user computing and collaboration services. Re-designed the IT Security Function by proposing a multi-year IT Security Transformation programme.

London, United Kingdom

Developed the Global Trade Marketing, Sales & Distribution Systems Strategy using a bottom-up approach which was approved and supported by the regional operating units. Designed the Global TM&D Technology Architecture Vision and led the development of the proof of concept for the bespoke components.Led the development of the Solution Architecture for the global Trade Marketing, Sales & Distribution system. Served as a member of the Global Oracle Consumer Goods Strategic Council.

Buenos Aires, Argentina

Responsible for all digital marketing and CRM activities across the BAT brand portfolio. Envisioned, championed and led the creation of the Consumer Engagement & Relationship Management capability, including defining the Strategy, Organisation and partnerships, with which we achieved a threefold growth of BAT’s most international brand in 4 years and a return-on-investment of 150%. The innovations in Consumer Engagement and in the use of technology spanning Digital Marketing, CRM, Sales & Distribution, Business Intelligence and Manufacturing Systems granted my team the BAT Excellence Award for three consecutive years.

Buenos Aires, Argentina

Positioned IT as a valuable business function, creating new business opportunities through the use of technology.Created the company’s Trade Marketing, Sales, & Distribution platform which was praised by peers and technology vendors for its innovative use of grid-computing technologies.Served as a member of the LATAM section of the Sun Microsystems Strategic Council, chaired by CEO Jonathan Schwartz.

Buenos Aires, Argentina

Proposed, designed and implemented the Consumer Engagement strategy in which consumers are engaged in long-term profitable relationships through loyalty management, an evolutionary ROI-driven targeting process and multi-channel interaction.Designed and implemented the Consumer Engagement strategy and technology platform.

Buenos Aires, Argentina

Buenos Aires, Argentina

Buenos Aires, Argentina

Co-founded Collectivemind, an interactive agency focused on helping their clients to join the nascent digital world. Collectivemind used an innovative approach which mixed marketing consultancy with state-of-the-art web technologies and interaction design which allowed us to quickly positioned the company to compete with multinational advertising agencies.Managed to grow a profitable business in the first 12 months of operation up until it was sold to WPP.

Buenos Aires, Argentina

Part of the brand team that managed Kent, Parisiennes and Gitannes in Argentina. Participated in the launch of Kent. In charge of the BTL, Trade Promotion and Database Marketing campaign for the launch.

Executive Business Programme, Executive Business Programme

M. A., Business Administration