Alejandra R. Email & Phone Number

Mexico City, Mexico

✔️ Management of several simultaneous projects in different phases of execution for various audiences and clients delivering successful productions respecting deadlines and assigned costs.✔️ Stay updated with the trends of emerging brands and new technologies in order to propose innovative actions in different sectors such as experiences, events, gifting experience and content.✔️ Oversee the development of creative and innovative proposals that represent each brand and project to build relationships with existing users and attract new ones.✔️ Collaborative work with different stakeholders and multidisciplinary creative, design and production teams in order to achieve common goals by contributing and listening to ideas in a positive way while respecting what works for the business objectives.✔️ Strategic relationships with luxury and emerging brands to build strong partnerships for experiences and articles to be used for campaigns that required it. ✔️ Manage relationships with digital agencies, PR and suppliers in order to have an assertive communication to follow up on deliverables, and make correct use of the allocated budget with no over spending.✔️ Convert ideas into clear narratives that inspire and captivate consumers through immersive experiences, events and booths using innovative technologies for brands such as Johnnie Walker and IQOS, among others.✔️ Effective problem solving in a fast-moving environment, respecting costs and delivery quality.✔️ Workflow organization and pipeline monitoring through airtable for better control.✔️ Ensure quality of deliverables by controlling that every detail is correct, from texts and giftings to large scale events.

Remote

Responsible for planning and executing integrated marketing strategies in different communication channels such as digital, social, and experiential. Meeting the needs and objectives of each project ensuring deadlines and expected results in each execution.✔️ Management of global teams with offices in Mexico, Brazil, Miami, and California, delivering in a timely fashion.✔️ Data analysis to convert consumer insights into successful stories and user experiences through creative events, campaigns, and activities focused on specific sectors such as influencer experiences, gaming events, launches, and content creation for different brands in LATAM.✔️ Planning and organization of workflows for the fulfillment of deliverables respecting the costs and resources assigned to each project, managing them through collaborative tools such as Hive, Slack, Asana, and Monday.✔️ Management of musical and gamer talent coordinating with their representatives to take them to attend events in ARG and MEX.✔️ Delivery of final reports with analysis of points to be maintained and improvements to be made.

Ciudad De México, México

Coordination of the marketing production team to improve the execution of projects, becoming the main supplier of marketing strategies for Liverpool and Intel. ✔️ Sponsorship strategy with different brands to count on their participation in different events. ✔️ Team leadership to meet the expected quality of materials such as giveaways and user experiences for press, influencers, and brands.✔️ Management of budgets and allocated resources, ensuring cost-effectiveness.✔️ Effective problem-solving by identifying risk situations, and developing the ability to make decisions in complicated situations for the successful execution of projects.✔️ Development of strategies for different audiences, collaborating with a wide range of international brands at the same time.

Cdmx

Responsible for defining and coordinating the events and experiences strategy for brands such as MINI, Pepsico, and Telefónica, among others. Ensuring that each project met the expectations of each brand, producing tailor-made projects from idea to execution. Winning different categories of awards at the "Festival Iberoamericano de Marketing, Comunicación, Innovación y Eventos" FIP.✔️ RFP analysis to communicate it to the internal team and transform them into actionable proposals for the brands.✔️ Coordination of production and creative teams for the implementation of marketing experiences such as events, experiences, press conferences, stands, and premium activations for different brands. Executing more than 40 events per year.✔️ Vendor management to align quality, time, and budget expectations, maintaining effective communication, setting deadlines, and timely follow-up on each project.✔️ Selection and coordination of venues, artistic talent, and speakers.

Leader of the marketing area, working with the managers of each brand to turn their objectives into action plans with the internal teams of the agency.✔️ I was the main point of contact for clients to receive their requirements and align teams to present creative marketing solutions.✔️ New business development and identification of up-selling opportunities.✔️ Presentation of project proposals to the executive level for sales.✔️ Simultaneous project management, becoming the most important marketing vendor for different brands.✔️ Participation in the brainstorming process to create marketing tactics.

Cdmx

✔️ Creation of project sales proposals in PowerPoint presentations and Excel quotes to close deals at an executive level.✔️ Self-management and ability to work on different projects at the same time without a large support team.✔️ Responsible for the logistics of pre-production and on-site production events, performing activities such as quoting, negotiation with suppliers, supervision of renderings, assembly, minute-by-minute of the event, disassembly, and reporting of events.✔️ I supported on the creative concept and execution of singer Emmanuel's Unplugged.

Ciencias De La Comunicación - Publicidad

Diplomado Marketing De Experiencias