Ale Romo Email & Phone Number

Biarritz, Fr

Biarritz, Fr

Lombok, West Nusa Tenggara, Indonesia

In my role as the Head of Public Relations and Marketing Specialist for the project, I have effectively increased the brand's exposure in key international markets such as the US, Europe, and Australia. This includes collaborating with surf influencers, apparel brands, and other industry actors to develop robust digital marketing strategies, events, and partnerships. These efforts have positioned us as one of the premier longboard retreats on the global stage.I confidently develop B2B… Show more In my role as the Head of Public Relations and Marketing Specialist for the project, I have effectively increased the brand's exposure in key international markets such as the US, Europe, and Australia. This includes collaborating with surf influencers, apparel brands, and other industry actors to develop robust digital marketing strategies, events, and partnerships. These efforts have positioned us as one of the premier longboard retreats on the global stage.I confidently develop B2B collaboration frameworks and meticulously plan the brand's annual and monthly marketing strategies. This involves crafting collaboration proposals and presenting innovative ideas to maximize exposure for all parties involved. Additionally, I am responsible for devising strategies to enhance our website, social media presence, and related campaigns to attract, engage, and build lasting relationships with our clients.Furthermore, I oversee the creation of monthly newsletters for our audience, maintain relationships with top magazines and surf platforms, and curate proposals that align with our media budget and brand objectives. Show less

Remote

As the individual responsible for managing all retreat bookings and guest communications, I handle approximately 350 applications per season in both English and French. My role ensures that each of the 13 retreats per season in El Salvador, Ecuador, Bali, and the Philippines reaches maximum capacity, and I manage cancellations smoothly. Additionally, I oversee all payments and logistics for our staff in organizing and preparing for each retreat.Moreover, I have successfully finalized… Show more As the individual responsible for managing all retreat bookings and guest communications, I handle approximately 350 applications per season in both English and French. My role ensures that each of the 13 retreats per season in El Salvador, Ecuador, Bali, and the Philippines reaches maximum capacity, and I manage cancellations smoothly. Additionally, I oversee all payments and logistics for our staff in organizing and preparing for each retreat.Moreover, I have successfully finalized exciting collaborations for our retreats, including a partnership with the skate brand YOW. Since 2022, the Salty Souls Experience has been co-hosting a series of retreats with the brand's riders, focusing on the "Surf-Skate" theme. As the lead coordinator for these collaborations, I am responsible for crafting the main proposal, negotiating with the brand and their ambassadors. This entails budgeting, proposing marketing plans, and curating a deal for a surf-skate production titled "YOW x Salty Souls," which has already been launched. More information in the link below. Show less

Remote

In my role as the head of public relations and all exchanges, I have adeptly managed collaborations with various brands, ambassadors, athletes from diverse backgrounds, surf camps, and related businesses. I have confidently developed and curated B2B collaboration frameworks, personally outlining all collaboration exchanges and proposing diverse ideas to maximize exposure for all involved parties.During my time in this project, I successfully secured the collaboration frameworks I… Show more In my role as the head of public relations and all exchanges, I have adeptly managed collaborations with various brands, ambassadors, athletes from diverse backgrounds, surf camps, and related businesses. I have confidently developed and curated B2B collaboration frameworks, personally outlining all collaboration exchanges and proposing diverse ideas to maximize exposure for all involved parties.During my time in this project, I successfully secured the collaboration frameworks I created, finalizing monthly/bi-monthly deals with brands in Canada, the USA, Australia, and Europe. Notable examples of these brands include YOW, Salt Gypsy, Oy Surf Apparel, June Swimwear, Yoga Design Lab, Changing Tides Foundation, and Women's Surf Film Festival.Additionally, I am responsible for communications, negotiations, and proposals with influencers, athletes, and other related profiles to collaborate with our Ambassador program and other one-time partnerships. I take pride in being their primary contact, ensuring that the collaborations are fulfilled as agreed, the content produced aligns with our standards, and they receive proper support for engagement and excitement within our Ambassador's community. Notable individuals include Kassia Meador, Polly Ralda, Anna Segal, Taylor Godber, Aline Adisaka, Kate Ediger, Daniela Boldini, and others.Furthermore, I have actively involved them in B2B collaborations to play a significant role in our campaigns. I have also curated and proposed content within collaborations, provided guidance and basic marketing planning with the brands and partners, planned and scheduled our actions and campaigns throughout the year, ensuring the proper use of our resources and the energy of the marketing team. Additionally, I have provided support to the founders in refining the business model and exploring sustainable funding options to bring value to the company and its partners. Show less

United Kingdom

https://www.inspiredventures.co.uk/

Managua, Nicaragua

I oversaw remote marketing and PR operations for Rise Up surf retreats in Nicaragua, showcasing exceptional public relations skills, brand management, and coordination with other surf-related businesses. I developed proposals, led B2B exchanges, and directed marketing strategies for the brand while managing project collaborations with various providers. Additionally, I facilitated communications with potential brand ambassadors, photographers, yoga teachers, and more.Furthermore, I… Show more I oversaw remote marketing and PR operations for Rise Up surf retreats in Nicaragua, showcasing exceptional public relations skills, brand management, and coordination with other surf-related businesses. I developed proposals, led B2B exchanges, and directed marketing strategies for the brand while managing project collaborations with various providers. Additionally, I facilitated communications with potential brand ambassadors, photographers, yoga teachers, and more.Furthermore, I successfully established partnerships with professional surfers such as Kassia Meador, Sarah Lee, Nique Miller, and Kirra Seale, co-hosting strategic retreats in Costa Rica and Nicaragua. Show less

Switzerland

In charge of planning, gathering of content, writing articles, blogs, posts for the social media, PR, and marketing.

Donostia- San Sebastián

In charge of concept of the business, branding, image, marketing planning, brochures, finances, booking systems, CRM & channel manager.Also PR, retreat organization, costumer service, hotel management, coordination of teams, providers, and in general in charge of the whole hotel management and coordination of content & social media.

San Sebastian

Bio-shop: Vegan, raw, gluten free food from top brands in Europe. Takeaway: Smoothies, bowls, salads and vegan pastry.In charge of creating the concept, menu, branding, logo, marketing, PR, promos, providers, finances, photography and social media.

Barcelona Area, Spain

Official contributor for the Trickon magazine. Helping with contents for the magazine. Assisting to surf festivals, interviews, pictures, etc.

Valdoviño, A Coruña Area, Spain

The Pantin Classic Pro is one of the oldest surf contests in Europe with more that 25 years of life. The Pantin Classic is a WQS ASP event of 6 stars for women and 3 star for the men competition. Today the event remains as the only world championship to be celebrated at the Spanish coast.During the event I was in charge of writing all the press releases for the event daily and all communication with the media. Also in charge of some interviews with the surfers for the WSL online… Show more The Pantin Classic Pro is one of the oldest surf contests in Europe with more that 25 years of life. The Pantin Classic is a WQS ASP event of 6 stars for women and 3 star for the men competition. Today the event remains as the only world championship to be celebrated at the Spanish coast.During the event I was in charge of writing all the press releases for the event daily and all communication with the media. Also in charge of some interviews with the surfers for the WSL online streaming. Before and after the event writing content such as a surf magazine, interviews with the surfers and their profiles, different articles of the regions, etc. Media planning of the event, preparation of database and newsletters for the media and public in general for the exposure of the event. Show less

Maderas Beach, Nicaragua

Maderas Village is a successful boutique hotel that attracts creative professionals & entrepreneurially-minded guests from around the world. Over the last year they have been featured in NY Times, Huffington Post, and Notable.ca. Outside of media coverage they do not advertise, and they restrict reservations four months out of the year to friends & returning guests to ensurethe vibe continues to be driven by the growing group of returning friends and interesting characters that they invite… Show more Maderas Village is a successful boutique hotel that attracts creative professionals & entrepreneurially-minded guests from around the world. Over the last year they have been featured in NY Times, Huffington Post, and Notable.ca. Outside of media coverage they do not advertise, and they restrict reservations four months out of the year to friends & returning guests to ensurethe vibe continues to be driven by the growing group of returning friends and interesting characters that they invite down.In charged of taking pictures as a resident for social media and website. Also PR for the surf & yoga industry from Europe during my stay. Show less

San Sebastián, Spain

In charge of developing the South-Atlantic zone (mainly the Spain coast, and some Portugal) through many networks: sports (mainly surf) networks, surf industry, sustainable industry, media, public funds, fundraising, education, sponsorships, etc. Coordination of the office in San Sebastian.Team coordination for the Ocean Initiatives worldwide project (300k€ budget).Strategic collaborations mainly in Spain, but Europe too. Privilege contact for English collaborations at the… Show more In charge of developing the South-Atlantic zone (mainly the Spain coast, and some Portugal) through many networks: sports (mainly surf) networks, surf industry, sustainable industry, media, public funds, fundraising, education, sponsorships, etc. Coordination of the office in San Sebastian.Team coordination for the Ocean Initiatives worldwide project (300k€ budget).Strategic collaborations mainly in Spain, but Europe too. Privilege contact for English collaborations at the organization.In charge of organizing and coordinating the event "Global Wave Conference" in Biarritz- San Sebastian in 2011 (80k€ budget). Show less

In charge of strategies of communication with the Surfrider community and creation of annual campaigns. Planning events for gaining new members. Planning of marketing strategies off/online. Planning and supervision with providers, externals and volunteers of the annual campaign and for the smaller campaigns during the year. Make sure the Surfrider brand, and creativity keep the general lines and communication fixed in all the offline and online campaigns and the different channels of… Show more In charge of strategies of communication with the Surfrider community and creation of annual campaigns. Planning events for gaining new members. Planning of marketing strategies off/online. Planning and supervision with providers, externals and volunteers of the annual campaign and for the smaller campaigns during the year. Make sure the Surfrider brand, and creativity keep the general lines and communication fixed in all the offline and online campaigns and the different channels of communication. Management of social media platforms for the community and chapter representative. Show less

Creativity, design, marketing proposals and client presentations for a variety of accounts such as Nestle, Martini, etc. Working hand to hand with the accounts managers.

Barcelona Area, Spain

Creation of graphics, marketing proposals and contents for the “Online Banking” department.

Postgraduate Course, Project Production, Diploma

Master, Internet And Multimedia Production

Graduate, Graphic Design And Advertising

Graduated with honors for 2nd. best final tesis team project.