Alesha Stogner Email & Phone Number

South Carolina, United States

South Carolina, United States

• Responsible for planning and activation across the state of South Carolina for the full Diageo portfolio with responsibilities including but not limited to: event sourcing, investment evaluation, sponsorship, negotiation, vendor communications, timeline management, asset, logistics, and on-site execution • Source event opportunities that align with brand objectives• Activate events according to brand guidelines and ensure execution is consistent with brand standards• Coordinate staffing and logistics for all non-premise brand experiences (event staffing, asset transportation, product delivery, etc.) • Lead on-site production (asset facilitation, consumer sampling, hospitality, content capture) • Manage local storage and inventory of event assets, POS as well as general event supplies • Responsible for post-event recaps, feedback, KPI event data recaps as well as insights on current and future events

South Carolina

-Responsible for recruiting, training, staffing, managing, motivating, and mentoring a part time team of 50+ individuals across the state of South Carolina-Financial responsibility includes creating, managing, tracking, and reconciling program budgets and event expenses for the state of South Carolina-Over see and coordinate POS inventory, delivery, and warehouse assets for all local Diageo spirits, Diageo beer, Diageo military, and Hyper Local event activity -Ensure execution excellence through on-site attendance and/or quality control methods-Provide accurate data reporting to local client & distributor team on a monthly basis-Provide insightful feedback to enhance execution and KPI achievement-Adhere to state liquor laws and regulations, as well as company and client policies and responsibility code-Responsible for scheduling all retail account events and submission of SLED letters-Responsible for processing payroll and expenses of promotional staff-Maintain social media presence via Instagram for MKTG SC (@MKTG_SC)

Myrtle Beach, South Carolina Area

-Strategize and preplan on how to achieve the best sales and merchandising objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information.-Called on accounts and covered daily routes by creating an established and efficient routing pattern.-Analyzes entire account base by visiting each account and identifying opportunities; completes all necessary surveys and ensures national account compliance where applicable.-Prepared and delivered professional sales presentations to customers by balancing the company’s priorities and customers’ needs to include selling display ideas, new products, cold box, shelf, well and back bar placements and resets, drink lists, and promotions.-Attained standards of performance goals by achieving the distribution, volume and activity goals of supplier brands as set by management.-Ensured maximum brand visibility within accounts by maintaining account standards as determined by management and using effective and current point of sale materials when appropriate.-Educated account staff on priority brands by administering educational staff training seminars.

Myrtle Beach, South Carolina Area

-Prepare and implement a call frequency to obtain orders while developing a positive professional relationship with retailers-Call on customer to maximize sales and distribution of all Anhueser Busch products with addition to a full Craft Portfolio-Focuses on the growth of draft and packaged products in accounts -Displays or demonstrates product using samples and sell in brochures emphasizing salable features -Listens to and resolves any customer suggestions and/or complaints-Actively works towards achieving all assigned and company goals (i.e. quotas, volume, distribution, promotions, weekly and monthly objectives)

Myrtle Beach, South Carolina Area

-Call on sequenced accounts as scheduled to the day and week while documenting calls in Mobility on the day they are executed.-During each call, evaluate and take appropriate action as it pertains to evaluating and executing the following elements: -Coordinate the follow up of any needs or support to the sell in of new distribution. -Evaluate and survey brand presence. Order and distribute all brand support signage. -Inspect rotation of package and draught both in the cooler and back rooms to ensure there are no out of date products. -Ensure that line cleaning is being executed to the standard of every 10 business days.

Myrtle Beach, South Carolina Area

-Call accounts to coordinate and schedule appearances-Encourage sales by educating consumers on brand features with samples, providing an excellent -customer experience, and highlighting key product attributes. -Report on demographic information, consumer response, and event effectiveness. -Manage promotional models to adhered to legal requirements, provide product knowledge, and build rapport with consumers.

-Increased brand awareness by conversing with consumers and providing featured samples-Generated excitement around featured product at On and Off Premise liquor promotions-Preformed necessary job requirements at special events such as Monday After The Masters in 2012 and 2013, NYE Charleston Rose Ball 2013, NYE USS Yorktown 2014, and specific product launch parties

-Call on 40 accounts with biweekly visits, 20 per week.-Plan, coordinate, and execute 104 evening and weekend promotions a month, 26 per week-Manage a $35,000 budget for activations -Sell in new package and keg placements with any POS to support sell through-Build rapport and interact with consumers during activations-Merchandise all accounts with features weekly-Activate heavy brand awareness for the following AB focused products; -Budweiser, Bud Light, Stella Artois, Stella Cidre, Shocktop, Goose Island, Mich Ultra, Bud Light Lime, etc.

North Myrtle Beach, South Carolina

-Executed outbound calls to sell beach week vacations for interested college and high school students, including follow up calls-Answered any incoming calls in regards to our beach week vacations -Monitored incoming emails regarding beach vacation packages-Checked in all residents for beach week vacations which included processing payments and necessary paperwork

Myrtle Beach, South Carolina

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Member of Sigma Sigma Sigma

Associate'S Degree, Liberal Arts And Sciences, General Studies And Humanities