Alesha Stogner Email & Phone Number

South Carolina, United States

South Carolina, United States

• Responsible for planning and activation across the state of South Carolina for the full Diageo portfolio with responsibilities including but not limited to: event sourcing, investment evaluation, sponsorship.
• Source event opportunities that align with brand objectives
• Activate events according to brand guidelines and ensure execution is consistent with brand standards
• Coordinate staffing and logistics for all non-premise brand experiences (event staffing, asset transportation, product delivery, etc.)
• Lead on-site production (asset facilitation, consumer sampling, hospitality, content capture)
• Manage local storage and inventory of event assets, POS as well as general event supplies

South Carolina

-Responsible for recruiting, training, staffing, managing, motivating, and mentoring a part time team of 50+ individuals across the state of South Carolina-Financial responsibility includes creating, managing, tracking, and reconciling program budgets and event expenses for the state of South Carolina-Over see and coordinate POS inventory, delivery, and.

Myrtle Beach, South Carolina Area

-Strategize and preplan on how to achieve the best sales and merchandising objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information.-Called on accounts and covered daily routes by creating an established and efficient routing pattern.-Analyzes entire.

Myrtle Beach, South Carolina Area

-Prepare and implement a call frequency to obtain orders while developing a positive professional relationship with retailers-Call on customer to maximize sales and distribution of all Anhueser Busch products with addition to a full Craft Portfolio-Focuses on the growth of draft and packaged products in accounts -Displays or demonstrates product using.

Myrtle Beach, South Carolina Area

-Call on sequenced accounts as scheduled to the day and week while documenting calls in Mobility on the day they are executed.-During each call, evaluate and take appropriate action as it pertains to evaluating and executing the following elements: -Coordinate the follow up of any needs or support to the sell in of new distribution. -Evaluate and survey.

Myrtle Beach, South Carolina Area

-Call accounts to coordinate and schedule appearances-Encourage sales by educating consumers on brand features with samples, providing an excellent -customer experience, and highlighting key product attributes. -Report on demographic information, consumer response, and event effectiveness. -Manage promotional models to adhered to legal requirements.

-Increased brand awareness by conversing with consumers and providing featured samples-Generated excitement around featured product at On and Off Premise liquor promotions-Preformed necessary job requirements at special events such as Monday After The Masters in 2012 and 2013, NYE Charleston Rose Ball 2013, NYE USS Yorktown 2014, and specific product.

-Call on 40 accounts with biweekly visits, 20 per week.-Plan, coordinate, and execute 104 evening and weekend promotions a month, 26 per week-Manage a $35,000 budget for activations -Sell in new package and keg placements with any POS to support sell through-Build rapport and interact with consumers during activations-Merchandise all accounts with features.

North Myrtle Beach, South Carolina

-Executed outbound calls to sell beach week vacations for interested college and high school students, including follow up calls-Answered any incoming calls in regards to our beach week vacations -Monitored incoming emails regarding beach vacation packages-Checked in all residents for beach week vacations which included processing payments and necessary.

Myrtle Beach, South Carolina

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Member of Sigma Sigma Sigma

Associate'S Degree, Liberal Arts And Sciences, General Studies And Humanities